Get to Know Your Potential CustomersBy unifying data for everyone in your universe, both known and anonymous, you can turn more anonymous individuals into known prospects, and more known prospects into new customers.
Target High-Value Prospects
Access the data you need to create your own segments so you can target and convert more new customers that look and act like your best existing customers.
Reduce Ad Waste
Make your budget go further. Optimize bid strategies by segment and serve personalized ads to improve overall campaign efficiency with smarter targeting.
Recover Cart Abandoners
Don’t lose a new customer in the last mile. Identify shopping cart abandoners in real time and deliver personalized incentives across channels to draw them back.