Use real-time data to build complex segments
Combine any customer attributes to build your own cross-channel segments or expand on the segments already available in the platform.
Increased agility and flexibility
Goodbye manual lists and multiple team hands-offs. Business users from growth-focused teams can build multi-dimensional segments in less than two minutes and activate them instantly across channels.
User Friendly Interface
Create segments within the UI without the need for help from IT or SQL knowledge. Build new segments from any single or combination of customer profile properties or expand on the out-of-the-box segments available in the platform.
Dynamic Segmentation
Segments automatically update in real time based on changes in customers’ profile attributes. Watch as customers fall in and out of segments due to changes in their behavior, preferences, interests, scores, and other attributes.
Segment Insights
Discover new, high-value audiences, identify audience overlap, compare segments, and drill down into customer interests and preferences. Our insights gallery provides visualizations for these insights and more.
Real-Time Activation
Segments are centrally managed in BlueConic and updated in real time by way of connections to other systems in your martech stack. Send specific segments to different systems or to different campaigns or programs within a system.
For the first time ever, we can use HEINEKEN’s owned segments instead of relying on third-party data. With that data in hand, we can design robust, personal journeys for our various audiences.
Director, Consumer Data Strategy
HEINEKEN USA
Telia Sweden focused on increasing their upsell and cross-sell conversions by enhancing Salesforce Journey Builder with the power of BlueConic’s unified profiles, segmentation, predictive modeling, and lifecycle orchestration capabilities – leading to a 40% increase in conversions for specific campaigns.
Lena Lindgren
Head of Marketing Technology & Personalization, Telia Company
Adding a CDP to our martech stack has been truly transformative in how we think about our digital strategy.
Saugar Sainju
VP, Growth Marketing, goba Sports Group
BlueConic enabled us to enrich channels with additional data and apply personalization to the right target group at the right time. Furthermore, data has obtained a powerful and central position through BlueConic to extract maximum potential from the channels.
Loraine Seliger
Data Specialist, Adwise
Six new paid subscribers isn’t a huge number, but it only took us five minutes to build this campaign. If I can get six subscriptions via a campaign that only took us five minutes to create, that’s a major win for us.
Kyle Whitfield
VP Consumer Revenue, The Advocate
Related Resources
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