BlueConic acquires Blueshift. See what's next for customer growth →
Platform

Customer Growth Engine

Overview

How data, AI, and activation work together to compound revenue growth.

Explore the Growth engine
Understand
Customer Data Platform

The real-time profile that feeds every decision, automatically.

Interactive Experiences

Quizzes, product finders, preference centers that enrich every profile

Decide
Agent Studio
New

Agents that decide, act, and optimize across every channel.

Activate
Integrations

150+ connectors to your ESP, ad platforms, data warehouse, and more.

Solutions
For teams
Marketing

Efficient acquisition and higher conversion.

Customer Experience

Retention and loyalty that actually moves the number.

Data & IT

Governed profiles your whole stack can act on.

For industries
Retail & eCommerce

Turn browsers into buyers into regulars.

Consumer Packaged Goods

First-party data your retailers can't give you.

Travel & Hospitality

Reactivate lapsed travelers.

Understand
Browse all Growth Plays

Pre-built plays across every stage of the customer lifecycle.

Customers

All customer stories

How brands use BlueConic to drive measurable growth

See All Stories

Global Reach, Local Impact: Essity's Blueprint for Data-Driven Marketing Success

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Seeing What Data Alone Can’t Show: How Free People Unlocked Customer Insights With BlueConic

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Acquisition Pressure Test

Your acquisition spend has a leak. Find out where in 90 seconds.

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Blog

Blog

The Brands Winning the Next Decade Are Building Their Moat Right Now

BlueConic CMO Grace Bacon shares why customer context will determine which brands win with AI and how BlueConic’s Blueshift acquisition turns customer understanding into action.

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Blog

The Case for Decision Context

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The Gap Between Knowing and Doing: Why BlueConic Acquired Blueshift

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Growth Plays
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Travel & Hospitality
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Media & Publishing
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Consumer Goods
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Understanding Customers
Revenue Diversification
Engagement & Loyalty
Conversions
Awareness
Blog

Unlocking Revenue Potential: How Radio and Broadcast Companies Can Tune into Their Audience with First-Party Data and a CDP

Discover how radio and broadcast companies can leverage a CDP to unlock significant growth opportunities, evolve their data strategies, and pave the way for future innovations.

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Blog

Unlocking Potential: The Power of Integrated Pure-Play CDPs

Find out why more and more companies are investing in integrated, pure-play CDPs.

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Blog

Unlocking Insights with Declared Data

Discover the power of declared data for marketers. Learn what it is, why it matters, and how to collect it using Experiences by Jebbit.

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Blog

Unlock the Power of Gamification to Boost Loyalty

Learn how to harness the power of gamification in your marketing strategy to boost customer loyalty, engagement, and retention.

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Blog

Understanding Your Customers: Proven Strategies for Success

Discover five strategies that you can use to achieve real customer understanding and drive tangible outcomes for your business.

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Blog

Turning AI Potential into Powerful Performance: A Marketer’s Roadmap for 2026

A brief look at how AI is becoming easier to use in marketing as data improves and tools like BlueConic become more collaborative.

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Blog

Travel Brands Are Losing Customers — Here’s How First-Party Data Can Fix That

Learn how first-party data can help travel and hospitality brands build direct, lasting customer relationships, boost loyalty, and drive revenue.

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Blog

Transforming Reader Engagement: 3 Lessons from The Christian Science Monitor

Learn how The Christian Science Monitor's content personalization strategies, emphasizing gradual implementation, audience segmentation, and continuous analysis enhanced reader engagement and revenue.

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Blog

Top Five Takeaways from the Women in Technology Leadership Forum

Discover five top takeaways from BlueConic’s first-ever Women in Technology Leadership Forum.

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Blog

Top Five Takeaways from BlueConic Connect: Retail Revelations

Key NRF 2024 takeaways on personalization, data strategy, and customer loyalty—plus how marketers can close the relevance gap and drive real engagement.

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Blog

Top 5 Takeaways from the Experiences by Jebbit Winter 2024 Product Release Webinar

Discover the top 5 takeaways from Jebbit’s Winter 2024 release—new engagement tools, gamification, and a faster, more intuitive builder.

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Blog

Top 5 RFP Trends in CDP Evaluation

Learn the top 5 RFP trends in CDP vendor evaluation and get tips on how to choose the right vendor.

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Blog

Top 5 Questions on Data Clean Rooms

What is a data clean room and what should you look for when buying a clean room solution? Answers to those questions and more.

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Blog

Too Many Choices? How Smart Brands Turn Fewer Options into More Sales

Guided, interactive experiences reduce friction, help customers de-select irrelevant options, and provide valuable, consented data for personalized marketing and growth.

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Blog

Three Critical Components of Any CDP Change Management Strategy

BlueConic’s advice on how to center time-tested drivers of success when building out a CDP change management program.

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Blog

The Vital Role of Driving Sales in Your Business

Discover how prioritizing sales can fuel growth, stability, and innovation for your business. Learn the transformative power of strategic sales focus.

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Blog

The Trust Equation: How to Unlock Lasting Loyalty

Discover how to build lasting customer loyalty through trust and privacy. Use first-party data ethically with BlueConic and Jebbit to create personalized customer experiences that drive growth.

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Blog

The Top 5 Brands That Have Extreme Customer Loyalty

From Netflix's personalization to Apple's ecosystem, learn how lasting relationships are built.

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Blog

The Science of Similarity: How Lookalike Audiences Redefine Retail Audience Targeting

Explore how to identify and target relevant, unknown audiences and drive awareness using lookalike audience targeting with BlueConic.

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Blog

The Real Benefits of a Customer Data Platform

Discover the real benefits of a customer data platform. Learn how unifying data, using first-party data, and real-time insights improve growth and trust.

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Blog

The Problem with A/B Testing (and What to Do Instead)

Discover why static testing falls short and how AI-powered agentic personalization adapts in real time to drive better results.

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Blog

What Is Micro-Segmentation Marketing and How Does it Work?

Discover what micro-segmentation marketing is, how it works, and how brands use customer data to create more personalized experiences.

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Blog

The Power of BlueConic’s CDP Integrations

Discover how BlueConic CDP integrations unify data across marketing, e-commerce, CRM, and analytics tools to deliver real-time personalization and customer growth.

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Blog

The Integrated Marketing Communication (IMC) Playbook

Learn what integrated marketing communications is, why it matters, and how unified customer data supports stronger cross-channel marketing.

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Blog

The Hidden Link: How a CDP Can Improve Supply Chain Operations

Learn how harnessing the power of first-party data through a CDP can optimize performance, streamline logistics, and enhance customer satisfaction.

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Blog

The Guide to Probabilistic and Deterministic Matching in Data Science

Learn how deterministic and probabilistic matching support identity resolution and help teams choose the right approach for a first-party data strategy.

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Blog

The Drop-Off Behind Every Great Marketing Idea

Marketing teams have never had more information. But the day-to-day reality inside most orgs tells a different story. Learn why execution is now the most expensive and least visible problem in modern marketing.

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Blog

The Doer’s Guide to Turning Seasonal Traffic into Long-Term Gains

Set yourself up for success in 2025 by using BlueConic to capture data, optimize engagement, and drive conversions through personalized holiday experiences.

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Blog

The Data Monetization Playbook for Brands

Data monetization is a growing trend among leading brands — one that helps them unlock revenue opportunities and accelerate business growth.

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Blog

The Complete Guide to Zero-Party Data Collection

Learn the best tactics for getting your customers to voluntarily divulge zero-party data you can use.

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