Understanding Customers

Your Lakehouse Is Powerful. Is It Driving Growth?

Databricks powers your data. BlueConic turns it into growth—activating governed signals in real time to drive smarter decisions and measurable revenue impact.

Why Your Company Needs a Customer-Obsessed and Data-Led Approach

Most brands fail at true personalization. Forrester’s 6C strategy unlocks deeper customer insights beyond basic data, enabling exceptional experiences. Watch the webinar to learn more!

What Is a Customer Engagement Platform and Why Do You Need One?

Learn what a customer engagement platform is, how it differs from CRM, and how to build a stack that supports personalization.

Why Scholarly Publishers are Prioritizing First-Party Data: A Q&A With Colleen Scollans

In this Q&A, Clarke & Esposito's Marketing & Customer Experience Practice Lead, Colleen Scollans, discusses why scholarly publishers are prioritizing first-party data and other industry trends.

Why Great Marketing Should Feel Like Magic

Discover how first-party data and AI are transforming marketing by enabling personalized, empathetic customer experiences and freeing up time for creative, strategic thinking. Listen now!

Why First-Party Data is Your Acquisition Ally

First-party data is the key to smarter, cost-effective customer acquisition. It enhances targeting, builds trust, and ensures compliance—helping brands reach the right audience while maximizing ROI.

Why B2C Demands a Customer Data Platform in 2025

Learn how Customer Data Platforms (CDPs) can transform your business. Watch our on-demand webinar for strategies on data integration, privacy, and scaling for ROI.

What Is a Data Management Platform (DMP) and How Does It Work?

Learn how data management platforms work, how they differ from CDPs and CRMs, and how they support audience targeting and digital advertising.

What Is Identity Resolution and Why Is It Important?

Learn how identity resolution connects customer data across channels, improves profile accuracy, and strengthens personalization and engagement for marketing teams.

Unlocking Potential: The Power of Integrated Pure-Play CDPs

Find out why more and more companies are investing in integrated, pure-play CDPs.

Unlocking Insights with Declared Data

Discover the power of declared data for marketers. Learn what it is, why it matters, and how to collect it using Experiences by Jebbit.

Travel Brands Are Losing Customers — Here’s How First-Party Data Can Fix That

Learn how first-party data can help travel and hospitality brands build direct, lasting customer relationships, boost loyalty, and drive revenue.

Transforming Reader Engagement: 3 Lessons from The Christian Science Monitor

Learn how The Christian Science Monitor's content personalization strategies, emphasizing gradual implementation, audience segmentation, and continuous analysis enhanced reader engagement and revenue.

Too Many Choices? How Smart Brands Turn Fewer Options into More Sales

Guided, interactive experiences reduce friction, help customers de-select irrelevant options, and provide valuable, consented data for personalized marketing and growth.

The State of Customer Data Activation

This report explores the barriers marketers’ encounter in effectively utilizing their customer data.

The Power of Micro-Segmentation Marketing

Discover how micro-segmentation marketing uses data to create targeted customer groups, enabling personalized campaigns that boost engagement, retention, and ROI.

The First-Party Data You Need to Power the Future of Customer Experience

AI is redefining CX—this webinar reveals how clean, consented data and digital doubles can power ethical, personalized experiences and future-proof your marketing strategy.

The Complete Guide to Zero-Party Data Collection

Learn the best tactics for getting your customers to voluntarily divulge zero-party data you can use.

The Complete Guide to First-Party Data: Everything a Marketer Needs to Know

Discover what first-party data is, how first-party data collection works, and the steps to build a strong first-party data strategy for personalization and long-term growth.

Strategies for Effective Personalized Content Recommendations

Learn how publishers can increase reader engagement, retention, and revenue through personalized content recommendations.

Smart Abandonment: Turning Missed Moments into Subscriber Growth

Learn how MediaNews Group turns reader hesitation into subscriber growth with real-time re-engagement and personalized acquisition strategies.

Rethinking Student Engagement: Interactive Strategies for Enrollment Marketers

Discover how enrollment marketers can use interactive tools to engage prospective students, collect actionable first-party data, and drive higher conversion rates

Recession-Ready Retail: A First-Party Data Powered Approach

Discover how retail and consumer goods companies can leverage first-party data to thrive during a recession by retaining customer loyalty, optimizing costs, and delivering personalized experiences.

Ramp Up Marketing With Customer Behavior Prediction Modeling

Learn how customer behavior prediction modeling helps you personalize experiences, reduce churn, and improve campaign performance with data-driven insights.

Power Your Social Advertising with Rich First-Party Data

Fewer wasted impressions, increased conversions, and no more manual uploads. Liberate your data for effective social advertising campaigns.

Post-Cookie Playbook - What’s Next?

Learn how forward-thinking publishers are staying ahead of the curve with first-party, consent-based data and how you can future-proof your own data strategy.

Personalized Marketing 101: What It Is and How to Implement It

Personalized marketing tailors content to specific audiences using data, boosts engagement, saves costs, and enhances customer loyalty. Key steps: collect data, segment audiences, and refine messaging

Omni-Channel Clienteling: The Future of Retail

Today's top retailers build omni-channel clienteling strategies with a CDP to provide a highly personalized, high-quality CX for customers.

How to Build Better Customer Journey Touchpoints

Discover how optimizing your brand's customer journey touchpoints can boost satisfaction, engagement, and conversions by analyzing data, addressing pain points, and personalizing experiences.

Future-Proofing Audience Data Strategies for Publishers

Learn how publishers can navigate the uncertain future of third-party cookies by embracing first-party data to build stronger audience relationships and future-proof their strategies.