Blog

Five Proven Tactics Online Retailers and CPG Organizations Should Adopt When Building a First-Party Data Asset

Discover five tried-and-true tactics to help marketers get their privacy compliant, zero- and first-party data collection efforts off the ground.

First-Party Data: The Future of Marketing

What is first-party data? How can it help your business? We answer both questions and offer other customer data insights in our guide.

First-Party Data vs. Third-Party Data: Which Is Better?

Learn how first-party data comes directly from your audience, offering better accuracy, control, and compliance than third-party data. It boosts engagement and personalization while reducing costs.

First-Party Data Collection: Top Sources and Best Practices

Explore six sources for first-party data collection, including analytics from your email marketing, loyalty programs, website, and more.

Experiences by Jebbit Holiday Hit List

Get the holiday marketing playbook with proven tactics like gift finders and quizzes to boost engagement, increase ROI, and drive more sales.

Experiences by Jebbit AI: The Future of Digital Experiences

Say hello to AI-powered features that can build full digital experiences in mere seconds.

Expanding Your CDP Use Cases: Retailers

Discover three popular CDP use cases that help retailers reduce costs, unlock revenue, and increase operational efficiency.

Expanding Your CDP Use Cases: Publishers

Discover three common CDP use cases publishers implement today to unlock reader and subscriber revenue and accelerate business growth.

Expanding Your CDP Use Cases: CPG Companies

Learn how CPG companies use BlueConic to build DTC relationships, improve media-spend efficiency, and democratize data science and analytics.

Exclusive BlueConic survey: 78% of publishers are prioritizing first-party data to address cookie deprecation

Find out how building first-party data assets and investing in alternative ID solutions are revealed as key strategies for senior media and publishing execs.

Evolving Your Customer Engagement Strategy

To improve your customer engagement strategy, you need to humanize your brand and build a privacy-conscious marketing program using modern martech.

Enrich Google Analytics Data with a CDP

Find out how you can enrich Google Analytics data for deeper analysis by integrating person-level data captured in a CDP.

Enhancing Customer Retention in Retail & Consumer Goods

Discover how how retail and consumer goods companies can use first-party data to meet and exceed their customer retention and loyalty goals in today’s dynamic environment.

E - P - E at BlueConic

At BlueConic, every day we work with three key values: empathy, partnership, and expertise.

Driving Revenue through Precision: Your Guide to Content Metering Using BlueConic

Explore ways you can use content meters to supercharge your digital subscription strategy.

How to Drive Conversions and Boost Sales: Conversion Strategies for Guiding Customers to Action

Explore strategies for using first-party data, real-time intent signals, and personalized experiences to guide customers from interest to action.

Discover How to Optimize Your E-Commerce Conversion Funnel

Learn how to optimize your e-commerce conversion funnel by guiding customers through awareness, consideration, conversion, and post-purchase.

Digital Trends for Retail in 2025

In 2025, AI-driven personalization, gamified loyalty programs, and dominant retail media networks will shape retail. Learn how brands can adapt to evolving tech and consumer engagement strategies.

Digiday Publishing Summit 2023: Three Key Takeaways

Here are three key takeaways we heard from the speakers and our conversations on the floor.

Devising Your CDP Use Case Roadmap

Learn how BlueConic customers create, execute, and modify their CDP use case roadmaps to increase both revenue and operational efficiency.

Developing CDP Use Cases: A Guide for Marketers

Discover the importance of well-defined use cases to guide the selection and implementation of a CDP to achieve business goals.

Delivering Personalization with Purpose: A Strategic Approach

Learn how purposeful personalization—powered by unified customer data and clear use cases—drives loyalty, retention, and long-term growth with a CDP

Data Enrichment: Your 5-Step How-To Guide

Enhance marketing with data enrichment—refine customer insights, boost personalization, and drive conversions. Learn the process, tools, and key differences from data cleansing. Read more now!

Data Anonymization vs. Anonymous Data: What’s the Difference?

Understand the difference between data anonymization and anonymous data, how they affect GDPR compliance, and why it matters for marketers and CDPs.

DTC’s Evolving Role in Building Privacy-Led Consumer Experiences

In this Q&A, BlueConic Lead Principal, Retail Customer Success Khurram Moiz shares perspectives on how to leverage direct-to-consumer models into privacy-first customer experiences.

Cutting Through The Holiday Noise: Last Minute Tips To Boost Your Q4

This holiday season, retailers should focus on providing valuable gift-giving inspiration, using tools like gift finders and quizzes, to engage customers for more effective marketing.

Customer Spotlight: REN Skincare 'What's Your Skin Type' Quiz

Discover how REN Skincare (UK) boosts conversions and personalizes shopping journeys with Jebbit’s Skin Finder Quiz.

Customer Spotlight: Party City's 68% Conversation Rate with QuizBot

See how Party City engaged customers and boosted Halloween shopping with a fun, interactive experience.

Customer Spotlight: Kirkland's 4X Return on Ad Spend

See how Kirkland's leverages Jebbit and Pinterest to boost furniture sales with personalized quizzes.

Customer Spotlight: IKEA Time for a 'Renocation'

Discover how IKEA and Pinterest used Experiences by Jebbit to inspire home renovations with a personalized chatbot experience, driving 5K custom boards and 90K IKEA pins.