BlueConic acquires Blueshift. See what's next for customer growth →
Platform

Customer Growth Engine

Overview

How data, AI, and activation work together to compound revenue growth.

Explore the Growth engine
Understand
Customer Data Platform

The real-time profile that feeds every decision, automatically.

Interactive Experiences

Quizzes, product finders, preference centers that enrich every profile

Decide
Agent Studio
New

Agents that decide, act, and optimize across every channel.

Activate
Integrations

150+ connectors to your ESP, ad platforms, data warehouse, and more.

Solutions
For teams
Marketing

Efficient acquisition and higher conversion.

Customer Experience

Retention and loyalty that actually moves the number.

Data & IT

Governed profiles your whole stack can act on.

For industries
Retail & eCommerce

Turn browsers into buyers into regulars.

Consumer Packaged Goods

First-party data your retailers can't give you.

Travel & Hospitality

Reactivate lapsed travelers.

Understand
Browse all Growth Plays

Pre-built plays across every stage of the customer lifecycle.

Customers

All customer stories

How brands use BlueConic to drive measurable growth

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Global Reach, Local Impact: Essity's Blueprint for Data-Driven Marketing Success

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Seeing What Data Alone Can’t Show: How Free People Unlocked Customer Insights With BlueConic

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Acquisition Pressure Test

Your acquisition spend has a leak. Find out where in 90 seconds.

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Blog

Blog

The Brands Winning the Next Decade Are Building Their Moat Right Now

BlueConic CMO Grace Bacon shares why customer context will determine which brands win with AI and how BlueConic’s Blueshift acquisition turns customer understanding into action.

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Blog

The Case for Decision Context

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The Gap Between Knowing and Doing: Why BlueConic Acquired Blueshift

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Customer Stories
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Growth Plays
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Reports & Trends
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First-Party Data
Company News
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Travel & Hospitality
Telecommunications
Retail
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Media & Publishing
Financial Services
Consumer Goods
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Understanding Customers
Revenue Diversification
Engagement & Loyalty
Conversions
Awareness
Blog

HEINEKEN USA’s Consumer Data Journey: An Inside Look

Get a glimpse into HEINEKEN USA's consumer data journey and learn how the multi-brand company built a golden consumer record with our CDP.

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Blog

Growth, Decided: Acting on the Demand That Actually Converts

When timing matters, hesitation is expensive. See how marketers can move from insight to action while demand is still live.

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Blog

Google's Cookie U-Turn: What It Really Means for Publishers

Google's decision to reverse its stance on third-party cookie deprecation is forcing publishers to adapt once again.

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Blog

GenAI's Impact on Product Discovery

Turn product discovery into a growth engine. See 10 practical ways GenAI boosts AOV, reduces drop-off, and drives faster conversions.

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Blog

Gamify for Engagement, Retention & Loyalty: Our Playbook

Turn dull campaigns into unforgettable experiences. Learn how gamification drives customer engagement and lasting brand loyalty.

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Blog

Gamification Examples: How to Engage, Motivate, and Succeed

Want a new and fun way to engage your users and customers? Try adding game elements to your marketing.

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Blog

Future-Proofing Audience Data Strategies for Publishers

Learn how publishers can navigate the uncertain future of third-party cookies by embracing first-party data to build stronger audience relationships and future-proof their strategies.

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Blog

From Prompt to Personalization: How BlueConic’s GenAI Supercharges Execution

Unlock on-site personalization and predictive models in record time with GenAI-powered tools in BlueConic—no code, no waiting, just results.

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Blog

From Cookies to Consent: How to Effectively Use First-Party Data for Marketing and Advertising

Explore strategies for thriving in a post-cookie era as the impending deadline approaches.

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Blog

From Awareness to Advocacy: How First-Party Data Shapes Retail Success

Discover how retailers can use the fundamental pillars of the customer journey to drive transformative experiences.

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Blog

Four Best Practices for a Website Redesign with BlueConic

Discover four tips that will save you time and resources while optimizing your website performance and the customer experience at the same time.

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Blog

Forge Better Bonds with Customer Relationship Marketing

Explore why customer relationship marketing is so important, and uncover the eight strategies you can implement to reap its benefits in your business.

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Blog

Fix Your Product Discovery Flow in 5 Easy Steps

Discover how different types of interactive content drive better product discovery.

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Blog

Five Proven Tactics Online Retailers and CPG Organizations Should Adopt When Building a First-Party Data Asset

Discover five tried-and-true tactics to help marketers get their privacy compliant, zero- and first-party data collection efforts off the ground.

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Blog

First-Party Data: The Future of Marketing

What is first-party data? How can it help your business? We answer both questions and offer other customer data insights in our guide.

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Blog

First-Party Data vs. Third-Party Data: Which Is Better?

Learn how first-party data comes directly from your audience, offering better accuracy, control, and compliance than third-party data. It boosts engagement and personalization while reducing costs.

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Blog

First-Party Data Collection: Top Sources and Best Practices

Explore six sources for first-party data collection, including analytics from your email marketing, loyalty programs, website, and more.

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Blog

Experiences by Jebbit Holiday Hit List

Get the holiday marketing playbook with proven tactics like gift finders and quizzes to boost engagement, increase ROI, and drive more sales.

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Blog

Experiences by Jebbit AI: The Future of Digital Experiences

Say hello to AI-powered features that can build full digital experiences in mere seconds.

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Blog

Expanding Your CDP Use Cases: Retailers

Discover three popular CDP use cases that help retailers reduce costs, unlock revenue, and increase operational efficiency.

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Blog

Expanding Your CDP Use Cases: Publishers

Discover three common CDP use cases publishers implement today to unlock reader and subscriber revenue and accelerate business growth.

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Blog

Expanding Your CDP Use Cases: CPG Companies

Learn how CPG companies use BlueConic to build DTC relationships, improve media-spend efficiency, and democratize data science and analytics.

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Blog

Exclusive BlueConic survey: 78% of publishers are prioritizing first-party data to address cookie deprecation

Find out how building first-party data assets and investing in alternative ID solutions are revealed as key strategies for senior media and publishing execs.

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Blog

Evolving Your Customer Engagement Strategy

To improve your customer engagement strategy, you need to humanize your brand and build a privacy-conscious marketing program using modern martech.

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Blog

Enrich Google Analytics Data with a CDP

Find out how you can enrich Google Analytics data for deeper analysis by integrating person-level data captured in a CDP.

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Blog

Enhancing Customer Retention in Retail & Consumer Goods

Discover how how retail and consumer goods companies can use first-party data to meet and exceed their customer retention and loyalty goals in today’s dynamic environment.

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Blog

E - P - E at BlueConic

At BlueConic, every day we work with three key values: empathy, partnership, and expertise.

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Blog

Driving Revenue through Precision: Your Guide to Content Metering Using BlueConic

Explore ways you can use content meters to supercharge your digital subscription strategy.

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Blog

How to Drive Conversions and Boost Sales: Conversion Strategies for Guiding Customers to Action

Explore strategies for using first-party data, real-time intent signals, and personalized experiences to guide customers from interest to action.

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Blog

Discover How to Optimize Your E-Commerce Conversion Funnel

Learn how to optimize your e-commerce conversion funnel by guiding customers through awareness, consideration, conversion, and post-purchase.

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The Customer Growth Engine for B2C brands.

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