Blog

Customer Spotlight: How e.l.f. Implemented Predictive Modeling With First-Party Data

Discover how e.l.f. Cosmetics uses Experiences by Jebbit to personalize shopping experiences.

Customer Spotlight: How McCormick Spiced Up Customer Engagement

See how McCormick uses interactive quizzes to deliver personalized recommendations.

Customer Spotlight: Hendrick's Cocktail Constellation Experience

Discover how Hendrick's Gin used Jebbit and Pinterest to create an interactive cocktail-finding experience.

Customer Spotlight: Diageo's Perfect Fit: A Word Class Experience

Discover how Diageo boosted brand consideration with a Quiz-to-Board experience.

Customer Spotlight: Betty Crocker Spin for a Recipe

See how Betty Crocker gamified recipe discovery with Experience by Jebbit’s Recipe Roulette, driving 80% click-throughs to their site and a 90% completion rate.

Customer Segmentation with a CDP: Strategy, Best Practices, and Examples

Learn how modern customer segmentation works with a CDP. Explore strategies, best practices, and real-world examples that connect segmentation and personalization.

Customer Segmentation Analysis: A Guide

Customer segmentation analysis enables growth-focused teams to better leverage their first-party data and understand and engage customers.

Customer Lifecycle Orchestration: A Guide

Customer lifecycle orchestration is the next frontier of marketing — and the premier path for companies to accelerate business growth today.

Customer Lifecycle Management: An Ongoing Effort

Customer lifecycle management is streamlined and simplified for companies with BlueConic. Learn how your brand can benefit from Lifecycles.

Customer Journey Mapping 101: How to Map Your Customer Experience

Customer journey mapping helps understand buyer behavior, pain points, and emotions to enhance experience, boost retention, and drive sales.

Customer Growth, Redefined: From Zero-Party Data to Agentic Orchestration

What began as Jebbit’s zero-party data is now part of BlueConic’s agentic orchestration. Learn why intent alone wasn’t enough—and what completes the growth loop.

Customer Experience ROI: How To Make The Most Of This Key Data

Discover how tracking metrics like retention, lifetime value, and churn, companies can enhance customer experience to drive revenue growth.

Creating an Ideal Customer Profile for Marketing

Creating an ideal customer profile in a single source of truth like a CDP is your path to more efficient and effective marketing.

Cracking the Code: Turning Unknown Shoppers into Recognizable Customers

Find out how BlueConic customers successfully drive conversion of unknown audiences to known audiences by following a few key steps.

Communication Skills for Customer Service

Communication Skills for Customer Service

Cocktails and Conversations Ft. Evenflo

Josh Reed, The Director of Digital Demand at Evenflo, talks about the company's new eCommerce stack.

Churn Rate Analysis: How to Measure, Understand, and Reduce Customer Loss

Learn how churn rate analysis works, which metrics matter, and how to reduce customer churn with data-driven insights and action.

Change is the Only Constant in Life

Find out how your business can survive and thrive during an economic downturn.

Celebrating European Mental Health Week: A Q&A with BlueConic’s Steffie Middendorp

In this Q&A, BlueConic’s People Operations Manager, Steffie Middendorp discusses how policies and practices around mental health recovery differ between the US and The Netherlands.

Cart Abandonment Is a Growth Problem—Not Just a Marketing Metric

Learn how real-time recovery turns hesitation into revenue.

CX Market Trends: CDPs, AI, GenAI

Emerging CX trends, including CDPs, AI, and GenAI, are shaping customer experiences. Discover how they can improve CX, drive revenue growth, and enhance brand loyalty.

CPG Marketing’s First-Party Data Opportunity

Consumer packaged goods (CPG) marketing teams are transforming digitally and building thriving DTC strategies with first-party data and CDPs.

CPG Marketing: Trends, Challenges, and Top Brand Strategies

Discover some of the tactics you can use to reach your customers and collect data at the same time.

CDPs will be the B2C advantage in 2025: Learn Why

In 2025, CDPs will be key for B2C success by enabling smarter personalization, ensuring privacy compliance, and scaling with growing data.

CDP vs. DMP: Choosing the Right Data Platform for Today’s Marketer

Discover the difference between CDPs and DMPs and learn which data platform best supports modern marketing. Explore how CDPs power personalization, privacy, and growth in a changing digital landscape.

Business Intelligence Reporting: Better with a CDP

Business intelligence reporting is far more efficient for growth teams when they use a customer data platform (CDP) as their primary BI tool.

Building Your Brand as a Business Owner

Building Your Brand to Attract Customers to Your Business

Build Loyalty through Customer Engagement Strategies

Learn about the customer engagement strategies you can use and their benefits — like encouraging repeat business and brand advocacy.

Breaking Down Our LiveRamp Partnership

With our LiveRamp partnership, it's easier than ever for BlueConic users to understand how their ads impact customers' journeys.

Brand Loyalty in 2025: The Challenges and How to Tackle Them

Brand loyalty is expected to decline by 2025 due to price sensitivity, but brands can retain customers by investing in data unification, personalization, and dynamic loyalty programs.