BlueConic acquires Blueshift. See what's next for customer growth →
Platform

Customer Growth Engine

Overview

How data, AI, and activation work together to compound revenue growth.

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Customer Data Platform

The real-time profile that feeds every decision, automatically.

Interactive Experiences

Quizzes, product finders, preference centers that enrich every profile

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Agent Studio
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Agents that decide, act, and optimize across every channel.

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Integrations

150+ connectors to your ESP, ad platforms, data warehouse, and more.

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Marketing

Efficient acquisition and higher conversion.

Customer Experience

Retention and loyalty that actually moves the number.

Data & IT

Governed profiles your whole stack can act on.

For industries
Retail & eCommerce

Turn browsers into buyers into regulars.

Consumer Packaged Goods

First-party data your retailers can't give you.

Travel & Hospitality

Reactivate lapsed travelers.

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Browse all Growth Plays

Pre-built plays across every stage of the customer lifecycle.

Customers

All customer stories

How brands use BlueConic to drive measurable growth

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Global Reach, Local Impact: Essity's Blueprint for Data-Driven Marketing Success

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Seeing What Data Alone Can’t Show: How Free People Unlocked Customer Insights With BlueConic

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Your acquisition spend has a leak. Find out where in 90 seconds.

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Blog

Blog

The Brands Winning the Next Decade Are Building Their Moat Right Now

BlueConic CMO Grace Bacon shares why customer context will determine which brands win with AI and how BlueConic’s Blueshift acquisition turns customer understanding into action.

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Blog

The Case for Decision Context

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Blog

The Gap Between Knowing and Doing: Why BlueConic Acquired Blueshift

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Revenue Diversification
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Blog

Digital Trends for Retail in 2025

In 2025, AI-driven personalization, gamified loyalty programs, and dominant retail media networks will shape retail. Learn how brands can adapt to evolving tech and consumer engagement strategies.

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Blog

Digiday Publishing Summit 2023: Three Key Takeaways

Here are three key takeaways we heard from the speakers and our conversations on the floor.

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Blog

Devising Your CDP Use Case Roadmap

Learn how BlueConic customers create, execute, and modify their CDP use case roadmaps to increase both revenue and operational efficiency.

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Blog

Developing CDP Use Cases: A Guide for Marketers

Discover the importance of well-defined use cases to guide the selection and implementation of a CDP to achieve business goals.

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Blog

Delivering Personalization with Purpose: A Strategic Approach

Learn how purposeful personalization—powered by unified customer data and clear use cases—drives loyalty, retention, and long-term growth with a CDP

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Blog

Data Enrichment: Your 5-Step How-To Guide

Enhance marketing with data enrichment—refine customer insights, boost personalization, and drive conversions. Learn the process, tools, and key differences from data cleansing. Read more now!

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Blog

Data Anonymization vs. Anonymous Data: What’s the Difference?

Understand the difference between data anonymization and anonymous data, how they affect GDPR compliance, and why it matters for marketers and CDPs.

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Blog

DTC’s Evolving Role in Building Privacy-Led Consumer Experiences

In this Q&A, BlueConic Lead Principal, Retail Customer Success Khurram Moiz shares perspectives on how to leverage direct-to-consumer models into privacy-first customer experiences.

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Blog

Cutting Through The Holiday Noise: Last Minute Tips To Boost Your Q4

This holiday season, retailers should focus on providing valuable gift-giving inspiration, using tools like gift finders and quizzes, to engage customers for more effective marketing.

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Blog

Customer Spotlight: REN Skincare 'What's Your Skin Type' Quiz

Discover how REN Skincare (UK) boosts conversions and personalizes shopping journeys with Jebbit’s Skin Finder Quiz.

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Blog

Customer Spotlight: Party City's 68% Conversation Rate with QuizBot

See how Party City engaged customers and boosted Halloween shopping with a fun, interactive experience.

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Blog

Customer Spotlight: Kirkland's 4X Return on Ad Spend

See how Kirkland's leverages Jebbit and Pinterest to boost furniture sales with personalized quizzes.

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Blog

Customer Spotlight: IKEA Time for a 'Renocation'

Discover how IKEA and Pinterest used Experiences by Jebbit to inspire home renovations with a personalized chatbot experience, driving 5K custom boards and 90K IKEA pins.

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Blog

Customer Spotlight: How e.l.f. Implemented Predictive Modeling With First-Party Data

Discover how e.l.f. Cosmetics uses Experiences by Jebbit to personalize shopping experiences.

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Blog

Customer Spotlight: How McCormick Spiced Up Customer Engagement

See how McCormick uses interactive quizzes to deliver personalized recommendations.

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Blog

Customer Spotlight: Hendrick's Cocktail Constellation Experience

Discover how Hendrick's Gin used Jebbit and Pinterest to create an interactive cocktail-finding experience.

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Blog

Customer Spotlight: Diageo's Perfect Fit: A Word Class Experience

Discover how Diageo boosted brand consideration with a Quiz-to-Board experience.

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Blog

Customer Spotlight: Betty Crocker Spin for a Recipe

See how Betty Crocker gamified recipe discovery with Experience by Jebbit’s Recipe Roulette, driving 80% click-throughs to their site and a 90% completion rate.

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Blog

Customer Segmentation with a CDP: Strategy, Best Practices, and Examples

Learn how modern customer segmentation works with a CDP. Explore strategies, best practices, and real-world examples that connect segmentation and personalization.

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Blog

Customer Segmentation Analysis: A Guide

Customer segmentation analysis enables growth-focused teams to better leverage their first-party data and understand and engage customers.

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Blog

Customer Lifecycle Orchestration: A Guide

Customer lifecycle orchestration is the next frontier of marketing — and the premier path for companies to accelerate business growth today.

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Blog

Customer Lifecycle Management: An Ongoing Effort

Customer lifecycle management is streamlined and simplified for companies with BlueConic. Learn how your brand can benefit from Lifecycles.

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Blog

Customer Journey Mapping 101: How to Map Your Customer Experience

Customer journey mapping helps understand buyer behavior, pain points, and emotions to enhance experience, boost retention, and drive sales.

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Blog

Customer Growth, Redefined: From Zero-Party Data to Agentic Orchestration

What began as Jebbit’s zero-party data is now part of BlueConic’s agentic orchestration. Learn why intent alone wasn’t enough—and what completes the growth loop.

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Blog

Customer Experience ROI: How To Make The Most Of This Key Data

Discover how tracking metrics like retention, lifetime value, and churn, companies can enhance customer experience to drive revenue growth.

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Blog

Creating an Ideal Customer Profile for Marketing

Creating an ideal customer profile in a single source of truth like a CDP is your path to more efficient and effective marketing.

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Blog

Cracking the Code: Turning Unknown Shoppers into Recognizable Customers

Find out how BlueConic customers successfully drive conversion of unknown audiences to known audiences by following a few key steps.

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Blog

Communication Skills for Customer Service

Communication Skills for Customer Service

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Blog

Cocktails and Conversations Ft. Evenflo

Josh Reed, The Director of Digital Demand at Evenflo, talks about the company's new eCommerce stack.

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Blog

Churn Rate Analysis: How to Measure, Understand, and Reduce Customer Loss

Learn how churn rate analysis works, which metrics matter, and how to reduce customer churn with data-driven insights and action.

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