BlueConic acquires Blueshift. See what's next for customer growth →
Platform

Customer Growth Engine

Overview

How data, AI, and activation work together to compound revenue growth.

Explore the Growth engine
Understand
Customer Data Platform

The real-time profile that feeds every decision, automatically.

Interactive Experiences

Quizzes, product finders, preference centers that enrich every profile

Decide
Agent Studio
New

Agents that decide, act, and optimize across every channel.

Activate
Integrations

150+ connectors to your ESP, ad platforms, data warehouse, and more.

Solutions
For teams
Marketing

Efficient acquisition and higher conversion.

Customer Experience

Retention and loyalty that actually moves the number.

Data & IT

Governed profiles your whole stack can act on.

For industries
Retail & eCommerce

Turn browsers into buyers into regulars.

Consumer Packaged Goods

First-party data your retailers can't give you.

Travel & Hospitality

Reactivate lapsed travelers.

Understand
Browse all Growth Plays

Pre-built plays across every stage of the customer lifecycle.

Customers

All customer stories

How brands use BlueConic to drive measurable growth

See All Stories

Global Reach, Local Impact: Essity's Blueprint for Data-Driven Marketing Success

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Seeing What Data Alone Can’t Show: How Free People Unlocked Customer Insights With BlueConic

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Acquisition Pressure Test

Your acquisition spend has a leak. Find out where in 90 seconds.

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Blog

Blog

The Brands Winning the Next Decade Are Building Their Moat Right Now

BlueConic CMO Grace Bacon shares why customer context will determine which brands win with AI and how BlueConic’s Blueshift acquisition turns customer understanding into action.

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Blog

The Case for Decision Context

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Blog

The Gap Between Knowing and Doing: Why BlueConic Acquired Blueshift

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Growth Plays
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Reports & Trends
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Company News
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Travel & Hospitality
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Retail
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Media & Publishing
Financial Services
Consumer Goods
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Understanding Customers
Revenue Diversification
Engagement & Loyalty
Conversions
Awareness
Blog

Change is the Only Constant in Life

Find out how your business can survive and thrive during an economic downturn.

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Blog

Celebrating European Mental Health Week: A Q&A with BlueConic’s Steffie Middendorp

In this Q&A, BlueConic’s People Operations Manager, Steffie Middendorp discusses how policies and practices around mental health recovery differ between the US and The Netherlands.

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Blog

Cart Abandonment Is a Growth Problem—Not Just a Marketing Metric

Learn how real-time recovery turns hesitation into revenue.

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Blog

CX Market Trends: CDPs, AI, GenAI

Emerging CX trends, including CDPs, AI, and GenAI, are shaping customer experiences. Discover how they can improve CX, drive revenue growth, and enhance brand loyalty.

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Blog

CPG Marketing’s First-Party Data Opportunity

Consumer packaged goods (CPG) marketing teams are transforming digitally and building thriving DTC strategies with first-party data and CDPs.

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Blog

CPG Marketing: Trends, Challenges, and Top Brand Strategies

Discover some of the tactics you can use to reach your customers and collect data at the same time.

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Blog

CDPs will be the B2C advantage in 2025: Learn Why

In 2025, CDPs will be key for B2C success by enabling smarter personalization, ensuring privacy compliance, and scaling with growing data.

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Blog

CDP vs. DMP: Choosing the Right Data Platform for Today’s Marketer

Discover the difference between CDPs and DMPs and learn which data platform best supports modern marketing. Explore how CDPs power personalization, privacy, and growth in a changing digital landscape.

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Blog

Business Intelligence Reporting: Better with a CDP

Business intelligence reporting is far more efficient for growth teams when they use a customer data platform (CDP) as their primary BI tool.

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Blog

Building Your Brand as a Business Owner

Building Your Brand to Attract Customers to Your Business

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Blog

Build Loyalty through Customer Engagement Strategies

Learn about the customer engagement strategies you can use and their benefits — like encouraging repeat business and brand advocacy.

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Blog

Breaking Down Our LiveRamp Partnership

With our LiveRamp partnership, it's easier than ever for BlueConic users to understand how their ads impact customers' journeys.

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Blog

Brand Loyalty in 2025: The Challenges and How to Tackle Them

Brand loyalty is expected to decline by 2025 due to price sensitivity, but brands can retain customers by investing in data unification, personalization, and dynamic loyalty programs.

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Blog

BlueConic named a finalist in Digiday and INMA Awards alongside Endeavor Business Media

BlueConic named a finalist in Digiday and INMA Awards alongside Endeavor Business Media.

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Blog

BlueConic named a finalist in Digiday and ExchangeWire awards alongside HEINEKEN USA

BlueConic named a finalist in Digiday and ExchangeWire awards alongside HEINEKEN USA.

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Blog

BlueConic is Going Composable

BlueConic now supports Snowflake Secure Data Sharing—giving marketers real-time access to governed data without moving it. Built for composable stacks; flexible, secure, and IT-friendly.

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Blog

BlueConic Named a Leader in IDC MarketScape for Retail & CPG Customer Data Platform Software Providers

See why BlueConic was named a Leader in an IDC MarketScape analyzing customer data platforms for retailers and consumer packaged goods companies.

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Blog

BlueConic Named 2023 SIIA CODiE Award Finalist for Best Customer Data Platform

Find out why BlueConic was named a 2023 SIIA CODiE Award Finalist in the Best Customer Data Platform category for the third year in a row.

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Blog

BlueConic Customer Corner: World Vision

In this Q&A, World Vision's Toby Beal talks about their decision to pursue a CDP, along with their approach to onboarding, configuring, and socializing BlueConic across their organization.

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Blog

BlueConic Customer Corner: Cabinets.com

In this Q&A, Cabinets.com's Jeff Robertson discusses how BlueConic helped reduce reliance on IT and increase agility across the organization.

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Blog

BlueConic Celebrates Pride!

At BlueConic, we’re committed to building an inclusive environment for all—both during pride month and throughout the year.

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Blog

BlueConic Acquires Jebbit, Redefining the CDP Space

BlueConic has acquired Jebbit, a powerful data-capture and experience-creation software for marketers. Together, we're establishing the industry’s first-ever Operating System for Customer Data.

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Blog

Best Product Quiz Examples to Increase Engagement

Discover how top brands turn interactive experiences into data, loyalty, and repeat revenue one question at a time with these top product quiz examples.

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Blog

Best Practices for Optimizing Your AI-Powered First-Party Data Strategy

Discover some common mistakes organizations make when using AI with first-party customer data and how to overcome them.

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Blog

Autovia launches first-party data strategy to connect audiences with car makers, dealers and other automotive service providers

BlueConic - Autovia launches first-party data strategy to connect audiences with car makers, dealers and other automotive service providers.

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Blog

Audience Monetization: A Powerful Revenue Opportunity

Developing audience monetization strategies based on their first-party data is what helps leading media and publishing brands thrive today.

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Blog

Attributing ROI to BlueConic: Telco

Discover the most common types of operational challenges that led telcos to invest in BlueConic, as well as the benefits they gained after implementation.

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Blog

Attributing ROI to BlueConic: B2C Retailers

Discover the most common types of operational challenges that led B2C retailers to invest in BlueConic, as well as the benefits they gained after implementation.

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Blog

Attributing ROI to BlueConic: B2B Media

Discover the most common types of operational challenges that led B2B media companies to invest in BlueConic, as well as the benefits they gained after implementation.

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Blog

Announcing the Next Evolution of the Customer Data OS: Real-Time Connection from Experiences to CDP

BlueConic and Jebbit's integration combines real-time, consumer-declared data with enterprise insights, allowing marketers to act faster, personalize better, and manage workflows without IT support.

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