Blog

Brand Loyalty in 2025: The Challenges and How to Tackle Them

Brand loyalty is expected to decline by 2025 due to price sensitivity, but brands can retain customers by investing in data unification, personalization, and dynamic loyalty programs.

BlueConic named a finalist in Digiday and INMA Awards alongside Endeavor Business Media

BlueConic named a finalist in Digiday and INMA Awards alongside Endeavor Business Media.

BlueConic named a finalist in Digiday and ExchangeWire awards alongside HEINEKEN USA

BlueConic named a finalist in Digiday and ExchangeWire awards alongside HEINEKEN USA.

BlueConic is Going Composable

BlueConic now supports Snowflake Secure Data Sharing—giving marketers real-time access to governed data without moving it. Built for composable stacks; flexible, secure, and IT-friendly.

BlueConic Named a Leader in IDC MarketScape for Retail & CPG Customer Data Platform Software Providers

See why BlueConic was named a Leader in an IDC MarketScape analyzing customer data platforms for retailers and consumer packaged goods companies.

BlueConic Named 2023 SIIA CODiE Award Finalist for Best Customer Data Platform

Find out why BlueConic was named a 2023 SIIA CODiE Award Finalist in the Best Customer Data Platform category for the third year in a row.

BlueConic Customer Corner: World Vision

In this Q&A, World Vision's Toby Beal talks about their decision to pursue a CDP, along with their approach to onboarding, configuring, and socializing BlueConic across their organization.

BlueConic Customer Corner: Cabinets.com

In this Q&A, Cabinets.com's Jeff Robertson discusses how BlueConic helped reduce reliance on IT and increase agility across the organization.

BlueConic Celebrates Pride!

At BlueConic, we’re committed to building an inclusive environment for all—both during pride month and throughout the year.

BlueConic Acquires Jebbit, Redefining the CDP Space

BlueConic has acquired Jebbit, a powerful data-capture and experience-creation software for marketers. Together, we're establishing the industry’s first-ever Operating System for Customer Data.

Best Product Quiz Examples to Increase Engagement

Discover how top brands turn interactive experiences into data, loyalty, and repeat revenue one question at a time with these top product quiz examples.

Best Practices for Optimizing Your AI-Powered First-Party Data Strategy

Discover some common mistakes organizations make when using AI with first-party customer data and how to overcome them.

Autovia launches first-party data strategy to connect audiences with car makers, dealers and other automotive service providers

BlueConic - Autovia launches first-party data strategy to connect audiences with car makers, dealers and other automotive service providers.

Audience Monetization: A Powerful Revenue Opportunity

Developing audience monetization strategies based on their first-party data is what helps leading media and publishing brands thrive today.

Attributing ROI to BlueConic: Telco

Discover the most common types of operational challenges that led telcos to invest in BlueConic, as well as the benefits they gained after implementation.

Attributing ROI to BlueConic: B2C Retailers

Discover the most common types of operational challenges that led B2C retailers to invest in BlueConic, as well as the benefits they gained after implementation.

Attributing ROI to BlueConic: B2B Media

Discover the most common types of operational challenges that led B2B media companies to invest in BlueConic, as well as the benefits they gained after implementation.

Announcing the Next Evolution of the Customer Data OS: Real-Time Connection from Experiences to CDP

BlueConic and Jebbit's integration combines real-time, consumer-declared data with enterprise insights, allowing marketers to act faster, personalize better, and manage workflows without IT support.

An Interview with Andrea Mooney: Lessons Learned from Nexstar’s Path to First-Party Data Innovation

Nexstar's Andrea Mooney is prioritizing first-party data collection to enhance audience engagement and drive revenue, focusing on strategies like newsletters and sweepstakes to build relationships.

All About Data Science

All About Data Science: Improving Technology, Health, and Customer Experiences

All About Customer Journey Mapping

All About Customer Journey Mapping

Alcoholic Beverage Marketing is Changing: See How

Discover how alcohol brands are transforming marketing with first-party data, interactive experiences, and DTC engagement. Stay ahead of the curve and build deeper customer connections.

Adapting to AI-Driven Search: Survival Strategies for Publishers

Learn about a pressing AI threat that is emerging for publishers and what they can do to adapt.

AI: A Student's Guide

AI: A Student's Guide to the Future of Data Technology

AI in E-Commerce: Revolutionizing Online Shopping

The evolution of AI in e-commerce has made it possible to tailor the customer experience with relatively little effort — bringing benefits and a few challenges.

ADPPA: Why marketers should embrace it to build deeper customer relationships

Find out why marketers should embrace ADPPA to build trusted relationships with their customers and use it as a source of differentiation.

A Step-by-Step Guide for Creating a Unique Value Proposition

Learn to craft a unique value proposition by highlighting product benefits, addressing customer pain points, researching competitors, and differentiating your offer to attract the right customers.

A Message From Our New CEO: Cory Munchbach

A Message From Our New CEO: Cory Munchbach

A Guide to Psychographic Segmentation in Marketing Strategies

Discover how psychographic segmentation in marketing helps you understand customer values, motivations, and lifestyles to create more meaningful campaigns.

A Guide to Lifecycle Marketing

Learn what lifecycle marketing is, why it matters, and how to engage customers at every stage with data-driven strategies, best practices, and the right technology.