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A Guide to Database Marketing and How It Drives Smarter Customer Growth

Learn how database marketing uses customer data to improve targeting, personalization, retention, and measurable revenue growth.

A Guide to Behavioral Segmentation: Examples, Definition, and Insights

Learn how behavioral segmentation works, why it matters, and how to use real customer actions to drive more relevant experiences, stronger engagement, and measurable growth.

A Beginner’s Guide to Second-Party Data & Its Growing Relevance

Understand the basics of second-party data and why this oft-overlooked form of consumer data will play a critical role in helping companies future-proof their marketing efforts.

9 Types of Customer Segmentation Models [2026]

Learn the most common types of customer segmentation models and how each approach helps you analyze, group, and better understand your audience.

8 Steps in Creating a Great Customer Satisfaction Survey

Learn how concise customer satisfaction surveys that focus on key insights, simple questions, and avoid confusion help to boost responses.

60-Second Story: Bliss Skincare and Experiences by Jebbit

Check out this 60-Second Story to learn how Bliss Skincare increased brand awareness and consumer engagement with a fun, interactive Skincare Quiz.

6 Steps to Help You Take a Data-Driven Marketing Approach

Learn how a data-driven marketing strategy improves targeting, ROI, and customer insights. Get top steps for audience identification, tools, and analysis.

5 Ways to Stop Shopping Cart Abandonment in Its Tracks

Shopping cart abandonment is a moment—not a metric. Learn 5 ways to act faster, personalize better, and recover more revenue now.

5 MarTech Trends You Must Know in 2023

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

A Guide to Gamification Marketing: Definition, Benefits, and 5 Interactive Ideas to Gamify Your Marketing Efforts

Discover how gamification works in marketing, with interactive ideas, examples, and best practices for collecting useful customer data.

5 Innovative Ways Publishers Can Collect More First-Party Data

Discover five innovative strategies for publishers to build direct relationships with readers and thrive in a post-cookie world by leveraging first-party data.

5 Best Practices to Improve Your Customer Experience Strategy

Learn what a customer experience strategy is, why it matters, and how to improve it using proven best practices, metrics, and engagement tactics.

3 Truths About AI, Data, and the Future of Customer Experience

Discover three uncomfortable truths from Forrester’s Stephanie Liu on what it really takes to deliver smarter, safer customer experiences in the age of AI.

3 Principles to Achieve Success With Behavioral Marketing

Discover how behavioral marketing works, the principles behind it, and how understanding consumer actions can boost engagement, strengthen segmentation, and guide better marketing decisions.

3 Common Missteps Slowing Your CDP’s Time-to-Value

Explore common missteps in CDP implementation, including the importance of clear use cases, data readiness, and avoiding over-complication to accelerate time-to-value.

2026 Ecommerce Personalization Trends

2026 ecommerce personalization trends to watch as journeys speed up and AI redefines how decisions get made. Plus, best practices to keep your strategy in step.

2025 Data Resolutions: Cleaning up the Holiday Chaos

Clean up holiday data by understanding customer intent (self-purchase vs. gifts) through quizzes and interactive tools to improve segmentation, message relevance, & Q1 marketing campaign performance.

2024 Outlook: Key Trends in Retail & Consumer Goods

Discover key trends are expected to redefine the retail and consumer goods landscape in 2024, offering both challenges and opportunities for businesses.

2023 CDP RFP Predictions Revisited

In January 2023, BlueConic experts made predictions on what to expect for RFP trends in the coming year. Discover how these predictions fared.

2022: The Year of the Blue

It’s hard to believe we are about to close the door on 2022. What a year it’s been!

How to Reduce Cart Abandonment With Generative AI: 10 Effective Strategies

Learn 10 generative AI strategies to reduce cart abandonment, personalize recovery efforts, and recover more revenue with real-time customer data.

10 Practical Use Cases for Next Best Action

See how marketers use AI-powered Next Best Action to drive upsells, retention, and engagement.

10 Articles to Add to Your Holiday Reading List

Stay on top of the major trends that will shape marketing, advertising, and supporting technologies in 2022.