BlueConic acquires Blueshift. See what's next for customer growth →
Platform

Customer Growth Engine

Overview

How data, AI, and activation work together to compound revenue growth.

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Customer Data Platform

The real-time profile that feeds every decision, automatically.

Interactive Experiences

Quizzes, product finders, preference centers that enrich every profile

Decide
Agent Studio
New

Agents that decide, act, and optimize across every channel.

Activate
Integrations

150+ connectors to your ESP, ad platforms, data warehouse, and more.

Solutions
For teams
Marketing

Efficient acquisition and higher conversion.

Customer Experience

Retention and loyalty that actually moves the number.

Data & IT

Governed profiles your whole stack can act on.

For industries
Retail & eCommerce

Turn browsers into buyers into regulars.

Consumer Packaged Goods

First-party data your retailers can't give you.

Travel & Hospitality

Reactivate lapsed travelers.

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Browse all Growth Plays

Pre-built plays across every stage of the customer lifecycle.

Customers

All customer stories

How brands use BlueConic to drive measurable growth

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Global Reach, Local Impact: Essity's Blueprint for Data-Driven Marketing Success

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Seeing What Data Alone Can’t Show: How Free People Unlocked Customer Insights With BlueConic

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Acquisition Pressure Test

Your acquisition spend has a leak. Find out where in 90 seconds.

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Blog

Blog

The Brands Winning the Next Decade Are Building Their Moat Right Now

BlueConic CMO Grace Bacon shares why customer context will determine which brands win with AI and how BlueConic’s Blueshift acquisition turns customer understanding into action.

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Blog

The Gap Between Knowing and Doing: Why BlueConic Acquired Blueshift

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Blog

How many of your customers do you actually know?

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Media & Publishing
Financial Services
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Revenue Diversification
Engagement & Loyalty
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Blog

Introducing BlueConic Premium Support Packages

Learn more about our Premium Support Packages and how they can help you achieve your business goals faster.

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Blog

International Women’s Day: Profiles in Leadership

In celebration of International Women’s Day, BlueConic is featuring five inspiring women leaders within our organization and across our customer base.

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Blog

International Women’s Day 2023: Meet 8 Inspirational Women at BlueConic

In honor of #IWD2023, we asked some of the women at BlueConic to tell us about their story, how they got into tech, and their biggest sources of inspiration.

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Blog

Improving Your Front-End Customer Experience

Learn how to enhance your customer experience strategy by factoring in the three key ingredients of front-end CX in your engagement efforts.

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Blog

Improve Consumer Perceptions of Privacy

In this article, we’ll break down the privacy paradox and the steps that companies can take to improve consumer perceptions of privacy.

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Blog

Identity Graph, Identifier, & Identity, Explained

Learn what an identity graph is, how it connects customer identifiers, and how identity graphs differ from customer profiles and identity resolution.

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Blog

How to Win With First Party Data & Personalization Marketing

Boost engagement & conversions with first-party data. Learn how top brands use personalization to drive 40% more revenue. Follow these 5 steps to launch data-driven marketing that works.

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Blog

How to Turn Product Discovery into a Conversion Engine

Discovery is where intent meets opportunity. But only if you treat it as more than just a browsing session. Here's how to turn product discovery into a conversion engine.

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Blog

How to Turn More Leads Into Revenue—Faster

Until you can act on that data in real time, you’re just generating interest—not impact.

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Blog

How to Turn GenAI Into Your Lead Generation Growth Engine

Discover 10 ways to supercharge lead gen with GenAI.

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Blog

How to Decide the Next Best Action for Every Customer

Learn 5 practical strategies to turn every interaction into smarter, higher-value outcomes.

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Blog

How to Create and Use a Post-Purchase Survey That Gets Results

Learn how to create and use post-purchase surveys to uncover customer insights, improve retention, and optimize the entire customer journey.

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Blog

How to Create a Clear Path to Purchase and Maximize Sales

Learn howBoost sales with personalized recommendations, quizzes, and targeted content for a seamless path to purchase.

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Blog

How to Craft a Winning CDP RFP

Build a winning CDP RFP with 8 proven strategies to evaluate vendors, align teams, and maximize ROI—without costly missteps.

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Blog

How to Conduct a Martech Stack Audit and Evaluation

Learn how to conduct a martech stack audit, evaluate your marketing technology, and optimize your stack for stronger performance and ROI.

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Blog

How to Choose the Right Enterprise CDP for Your Organization

Learn how to choose the right enterprise CDP by understanding key features, evaluation steps, and what separates enterprise-ready platforms from the rest.

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Blog

How to Choose a CDP

Learn how to choose a customer data platform that fits your business. Explore what CDPs do, signs you may need one, what to consider, and steps for selecting the right solution.

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Blog

How to Build a Data Strategy: Six Key Questions

Invisible customer experiences are the future. Learn how to overcome data deprecation and build a first-party data strategy that drives real-time relevance.

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Blog

How to Build Better Customer Journey Touchpoints

Discover how optimizing your brand's customer journey touchpoints can boost satisfaction, engagement, and conversions by analyzing data, addressing pain points, and personalizing experiences.

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Blog

How to Boost Sales With Price Optimization

Use these price optimization strategies to set the optimal price for your products and service, leading to better revenue and customer satisfaction.

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Blog

How the Data Lake’s Failure Led to the CDP

A data lake can still be a valuable solution for enterprises. But the legacy customer database's capabilities pale in comparison to a CDP's.

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Blog

How You Can Enable Next-Level CDP Marketing with a CDOS

Unlock the power of a Customer Data Operating System (CDOS) to create personalized, data-driven marketing strategies by unifying insights from multiple channels and enhancing customer engagement.

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Blog

How To Protect Profit Margins in E-Commerce & Retail During Peak Season

Holiday promotions don't have to erode profit. Learn how to protect profit margins for e-commerce and retail brands with Cyber Monday and Black Friday pricing strategies that continue through Q4.

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Blog

How The Advocate Is Forging Its Own Subscription Success Story With First-Party Data

Discover how Georges Media Group is enhancing its subscription strategies by leveraging first-party data, enabling personalized marketing, targeted acquisition campaigns, and more.

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Blog

How Simply Business Used BlueConic Dialogues to Generate 55,000 MQLs in Under Six Months

Discover how Simply Business boosted lead generation by using BlueConic Dialogues, capturing 55k leads in 6 months.

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Blog

How Personality Quizzes Drive Lead Generation

Learn how personality quizzes drive lead generation through psychology, segmentation, and zero-party data. Plus, best practices for building top quiz campaigns.

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Blog

How Omnichannel Analytics Connects the Customer Journey

Learn what omnichannel analytics is, why it matters, and how connected insights across channels improve customer understanding, engagement, and decision-making.

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Blog

How Media Publishers Are Using Next Best Action to Grow Without Tradeoffs

Discover how AI helps publishers make the right call—automatically, in real time.

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Blog

How Interactive Quizzes Can Increase Customer Lifetime Value

Learn how interactive quizzes can increase customer lifetime value (LTV) and benefit businesses.

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Blog

How Financial Services Firms Transform with CDPs

Digital transformation in financial services is accelerated for firms with a customer data platform (CDP) as their single source of truth.

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The Customer Growth Engine for B2C brands.

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