BlueConic acquires Blueshift. See what's next for customer growth →
Platform

Customer Growth Engine

Overview

How data, AI, and activation work together to compound revenue growth.

Explore the Growth engine
Understand
Customer Data Platform

The real-time profile that feeds every decision, automatically.

Interactive Experiences

Quizzes, product finders, preference centers that enrich every profile

Decide
Agent Studio
New

Agents that decide, act, and optimize across every channel.

Activate
Integrations

150+ connectors to your ESP, ad platforms, data warehouse, and more.

Solutions
For teams
Marketing

Efficient acquisition and higher conversion.

Customer Experience

Retention and loyalty that actually moves the number.

Data & IT

Governed profiles your whole stack can act on.

For industries
Retail & eCommerce

Turn browsers into buyers into regulars.

Consumer Packaged Goods

First-party data your retailers can't give you.

Travel & Hospitality

Reactivate lapsed travelers.

Understand
Browse all Growth Plays

Pre-built plays across every stage of the customer lifecycle.

Customers

All customer stories

How brands use BlueConic to drive measurable growth

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Global Reach, Local Impact: Essity's Blueprint for Data-Driven Marketing Success

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Seeing What Data Alone Can’t Show: How Free People Unlocked Customer Insights With BlueConic

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Acquisition Pressure Test

Your acquisition spend has a leak. Find out where in 90 seconds.

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Blog

Blog

The Brands Winning the Next Decade Are Building Their Moat Right Now

BlueConic CMO Grace Bacon shares why customer context will determine which brands win with AI and how BlueConic’s Blueshift acquisition turns customer understanding into action.

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Blog

The Gap Between Knowing and Doing: Why BlueConic Acquired Blueshift

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Blog

How many of your customers do you actually know?

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Growth Plays
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Travel & Hospitality
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Media & Publishing
Financial Services
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Understanding Customers
Revenue Diversification
Engagement & Loyalty
Conversions
Awareness
Blog

Reducing Your Reliance on Third-Party Data

Third-party data is no longer a reliable marketing resource for companies today. Instead, businesses must turn to first-party customer data.

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Blog

Redefining What a CDP Can Do: Interactive Experiences Now Integrated in BlueConic CDP

Turn every interaction into insight—capture declared data in real time to fuel smarter personalization and close the gap between engagement and understanding.

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Blog

Recession-Ready Retail: A First-Party Data Powered Approach

Discover how retail and consumer goods companies can leverage first-party data to thrive during a recession by retaining customer loyalty, optimizing costs, and delivering personalized experiences.

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Blog

A Guide to Real-Time Marketing with Real-Time Data

Learn how real-time data powers real-time marketing, improves customer engagement, and helps brands build more relevant cross-channel experiences.

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Blog

Ramp Up Marketing With Customer Behavior Prediction Modeling

Learn how customer behavior prediction modeling helps you personalize experiences, reduce churn, and improve campaign performance with data-driven insights.

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Blog

Quiz Marketing: The Interactive Marketing Strategy That Converts

Discover how quiz marketing boosts engagement, collects customer data, and drives conversions with interactive content that customers love.

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Blog

Quiz Funnels: What They Are and How to Create Them

Discover how quiz funnels drive engagement, capture leads, and segment audiences — plus step-by-step guidance to build your own high-converting funnel.

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Blog

Product Bundling: The Marketing Strategy You Need to Try

Boost sales and customer satisfaction with product bundling. Learn the types, benefits, and real examples to increase AOV and drive growth.

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Blog

Power Your Social Advertising with Rich First-Party Data

Fewer wasted impressions, increased conversions, and no more manual uploads. Liberate your data for effective social advertising campaigns.

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Blog

Personalized Marketing 101: What It Is and How to Implement It

Personalized marketing tailors content to specific audiences using data, boosts engagement, saves costs, and enhances customer loyalty. Key steps: collect data, segment audiences, and refine messaging

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Blog

Our Favorite Things: 2022 Holiday Gift Guide

Spread cheer to those you hold near and dear. Check out our 2022 Holiday Gift Guide!

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Blog

What is One-to-One Marketing? An Individualized Approach

Learn what one-to-one marketing is, why it matters, and how to build a strategy with real-world one-to-one marketing examples.

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Blog

Omni-Channel Clienteling: The Future of Retail

Today's top retailers build omni-channel clienteling strategies with a CDP to provide a highly personalized, high-quality CX for customers.

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Blog

Omni-Channel Acceleration: A Growth Opportunity for Retailers

Embracing an omni-channel engagement approach is how traditional retail companies and digitally native retailers alike can accelerate growth.

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Blog

Next-Level Marketing: Unlocking Potential with Generative AI and BlueConic

Find out how leveraging generative AI in tandem with a customer data platform like BlueConic can chart a new trajectory for marketing innovation.

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Blog

Next Best Action, Explained: AI Decisioning for Better Results

Discover what Next Best Actioning is, how it works, and why leading B2C brands are using it to drive more efficient growth.

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Blog

New Research Unpacks What’s Working—and What’s Not—for Publishers Today

See how publishers are using AI to fix broken data workflows and fuel smarter audience engagement.

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Blog

Navigating the Customer Journey: Strategies for Boosting Engagement and Loyalty

Discover 6 strategies that will help you move beyond siloed marketing tech and foster deeper, personalized connections with your customers.

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Blog

Multi-Touch Attribution Models, Setup, and Mistakes

Learn how multi-touch attribution models reveal which marketing touchpoints drive conversions, improve campaign performance, and guide smarter marketing decisions.

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Blog

Modernizing Insurance: Managing the Transition from Legacy Systems

Abandoning legacy systems doesn’t come without its challenges. Find out what those challenges are and how to overcome them.

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Blog

Mitigating Churn and Increasing Subscriber Retention in Media and Publishing

Discover how publishers can increase subscriber loyalty and reduce subscription churn.

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Blog

Meet BlueConic AI Agents and Next Best Action: Faster personalization, smarter performance

BlueConic is excited to introduce two new capabilities: Agents in Experiences and Next Best Action in Dialogues. Together, they break the manual marketing cycle that has slowed B2C brands for years.

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Blog

Mastering Ecommerce Conversion Optimization: Insider Tips

Boost ecommerce sales by optimizing conversion rates with strategies like mobile-friendly design, persuasive copy, simplified checkout, data-driven insights, and personalized experiences using Jebbit.

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Blog

Marketing Tech Stacks Explained: What They Are and How to Build One

Learn what a marketing tech stack is, why it matters, and how to build one that supports data, campaigns, and long-term marketing goals.

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Blog

Marketing Cloud CDP: Oxymoron, Vaporware, or Other?

Marketing cloud's pivot into building a CDP reinforces the fact that a combination of features in existing marketing technology tools does not equal a CDP.

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Blog

Marketing Analytics: What It Is, Why It Matters, and How to Use It Effectively

Learn what marketing analytics are, why they matter, and how teams use them to measure performance, improve campaigns, and turn customer data into action.

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Blog

MarTech Day: What Trends Will Define 2023?

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

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Blog

Make BlueConic the Brain Behind Salesforce Marketing Cloud

Fuel Salesforce Marketing Cloud with real time, individual-level event and profile data to deliver personalized and timely experiences.

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Blog

Lead Gen Is Broken—Here’s How to Fix It

Modern lead generation demands more than gated PDFs. Discover 5 ways to boost conversions with interactive experiences and real-time data activation.

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Blog

Introducing Real-Time Sync: Paving the Way for Smarter Personalization and a New Era of Composable Innovation

Real-Time Sync for Snowflake enables instant data access, allowing brands to deliver timely, personalized experiences and reducing manual tasks for engineering teams.

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The Customer Growth Engine for B2C brands.

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