BlueConic acquires Blueshift. See what's next for customer growth →
Platform

Customer Growth Engine

Overview

How data, AI, and activation work together to compound revenue growth.

Explore the Growth engine
Understand
Customer Data Platform

The real-time profile that feeds every decision, automatically.

Interactive Experiences

Quizzes, product finders, preference centers that enrich every profile

Decide
Agent Studio
New

Agents that decide, act, and optimize across every channel.

Activate
Integrations

150+ connectors to your ESP, ad platforms, data warehouse, and more.

Solutions
For teams
Marketing

Efficient acquisition and higher conversion.

Customer Experience

Retention and loyalty that actually moves the number.

Data & IT

Governed profiles your whole stack can act on.

For industries
Retail & eCommerce

Turn browsers into buyers into regulars.

Consumer Packaged Goods

First-party data your retailers can't give you.

Travel & Hospitality

Reactivate lapsed travelers.

Understand
Browse all Growth Plays

Pre-built plays across every stage of the customer lifecycle.

Customers

All customer stories

How brands use BlueConic to drive measurable growth

See All Stories

Global Reach, Local Impact: Essity's Blueprint for Data-Driven Marketing Success

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Seeing What Data Alone Can’t Show: How Free People Unlocked Customer Insights With BlueConic

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Acquisition Pressure Test

Your acquisition spend has a leak. Find out where in 90 seconds.

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Blog

Blog

The Brands Winning the Next Decade Are Building Their Moat Right Now

BlueConic CMO Grace Bacon shares why customer context will determine which brands win with AI and how BlueConic’s Blueshift acquisition turns customer understanding into action.

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Blog

The Case for Decision Context

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Blog

The Gap Between Knowing and Doing: Why BlueConic Acquired Blueshift

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Customer Stories
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Growth Plays
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Reports & Trends
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Company News
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Travel & Hospitality
Telecommunications
Retail
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Media & Publishing
Financial Services
Consumer Goods
Jobs
Understanding Customers
Revenue Diversification
Engagement & Loyalty
Conversions
Awareness
Blog

What is One-to-One Marketing? An Individualized Approach

Learn what one-to-one marketing is, why it matters, and how to build a strategy with real-world one-to-one marketing examples.

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Blog

Omni-Channel Clienteling: The Future of Retail

Today's top retailers build omni-channel clienteling strategies with a CDP to provide a highly personalized, high-quality CX for customers.

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Blog

Omni-Channel Acceleration: A Growth Opportunity for Retailers

Embracing an omni-channel engagement approach is how traditional retail companies and digitally native retailers alike can accelerate growth.

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Blog

Next-Level Marketing: Unlocking Potential with Generative AI and BlueConic

Find out how leveraging generative AI in tandem with a customer data platform like BlueConic can chart a new trajectory for marketing innovation.

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Blog

Next Best Action, Explained: AI Decisioning for Better Results

Discover what Next Best Actioning is, how it works, and why leading B2C brands are using it to drive more efficient growth.

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Blog

New Research Unpacks What’s Working—and What’s Not—for Publishers Today

See how publishers are using AI to fix broken data workflows and fuel smarter audience engagement.

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Blog

Navigating the Customer Journey: Strategies for Boosting Engagement and Loyalty

Discover 6 strategies that will help you move beyond siloed marketing tech and foster deeper, personalized connections with your customers.

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Blog

Multi-Touch Attribution Models, Setup, and Mistakes

Learn how multi-touch attribution models reveal which marketing touchpoints drive conversions, improve campaign performance, and guide smarter marketing decisions.

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Blog

Modernizing Insurance: Managing the Transition from Legacy Systems

Abandoning legacy systems doesn’t come without its challenges. Find out what those challenges are and how to overcome them.

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Blog

Mitigating Churn and Increasing Subscriber Retention in Media and Publishing

Discover how publishers can increase subscriber loyalty and reduce subscription churn.

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Blog

Meet BlueConic AI Agents and Next Best Action: Faster personalization, smarter performance

BlueConic is excited to introduce two new capabilities: Agents in Experiences and Next Best Action in Dialogues. Together, they break the manual marketing cycle that has slowed B2C brands for years.

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Blog

Mastering Ecommerce Conversion Optimization: Insider Tips

Boost ecommerce sales by optimizing conversion rates with strategies like mobile-friendly design, persuasive copy, simplified checkout, data-driven insights, and personalized experiences using Jebbit.

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Blog

Marketing Tech Stacks Explained: What They Are and How to Build One

Learn what a marketing tech stack is, why it matters, and how to build one that supports data, campaigns, and long-term marketing goals.

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Blog

Marketing Cloud CDP: Oxymoron, Vaporware, or Other?

Marketing cloud's pivot into building a CDP reinforces the fact that a combination of features in existing marketing technology tools does not equal a CDP.

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Blog

Marketing Analytics: What It Is, Why It Matters, and How to Use It Effectively

Learn what marketing analytics are, why they matter, and how teams use them to measure performance, improve campaigns, and turn customer data into action.

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Blog

MarTech Day: What Trends Will Define 2023?

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

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Blog

Make BlueConic the Brain Behind Salesforce Marketing Cloud

Fuel Salesforce Marketing Cloud with real time, individual-level event and profile data to deliver personalized and timely experiences.

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Blog

Lead Gen Is Broken—Here’s How to Fix It

Modern lead generation demands more than gated PDFs. Discover 5 ways to boost conversions with interactive experiences and real-time data activation.

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Blog

Introducing Real-Time Sync: Paving the Way for Smarter Personalization and a New Era of Composable Innovation

Real-Time Sync for Snowflake enables instant data access, allowing brands to deliver timely, personalized experiences and reducing manual tasks for engineering teams.

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Blog

Introducing BlueConic Premium Support Packages

Learn more about our Premium Support Packages and how they can help you achieve your business goals faster.

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Blog

International Women’s Day: Profiles in Leadership

In celebration of International Women’s Day, BlueConic is featuring five inspiring women leaders within our organization and across our customer base.

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Blog

International Women’s Day 2023: Meet 8 Inspirational Women at BlueConic

In honor of #IWD2023, we asked some of the women at BlueConic to tell us about their story, how they got into tech, and their biggest sources of inspiration.

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Blog

Improving Your Front-End Customer Experience

Learn how to enhance your customer experience strategy by factoring in the three key ingredients of front-end CX in your engagement efforts.

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Blog

Improve Consumer Perceptions of Privacy

In this article, we’ll break down the privacy paradox and the steps that companies can take to improve consumer perceptions of privacy.

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Blog

Identity, Identifier, & Identity Graph, Explained

Marketers often confuse and conflate identity, identifier, and identity graph. Learn the differences between the martech terms.

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Blog

How to Win With First Party Data & Personalization Marketing

Boost engagement & conversions with first-party data. Learn how top brands use personalization to drive 40% more revenue. Follow these 5 steps to launch data-driven marketing that works.

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Blog

How to Turn Product Discovery into a Conversion Engine

Discovery is where intent meets opportunity. But only if you treat it as more than just a browsing session. Here's how to turn product discovery into a conversion engine.

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Blog

How to Turn More Leads Into Revenue—Faster

Until you can act on that data in real time, you’re just generating interest—not impact.

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Blog

How to Turn GenAI Into Your Lead Generation Growth Engine

Discover 10 ways to supercharge lead gen with GenAI.

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Blog

How to Decide the Next Best Action for Every Customer

Learn 5 practical strategies to turn every interaction into smarter, higher-value outcomes.

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The Customer Growth Engine for B2C brands.

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