Blog

Marketing Cloud CDP: Oxymoron, Vaporware, or Other?

Marketing cloud's pivot into building a CDP reinforces the fact that a combination of features in existing marketing technology tools does not equal a CDP.

Marketing Analytics: What It Is, Why It Matters, and How to Use It Effectively

Learn what marketing analytics are, why they matter, and how teams use them to measure performance, improve campaigns, and turn customer data into action.

MarTech Day: What Trends Will Define 2023?

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

Make BlueConic the Brain Behind Salesforce Marketing Cloud

Fuel Salesforce Marketing Cloud with real time, individual-level event and profile data to deliver personalized and timely experiences.

Lead Gen Is Broken—Here’s How to Fix It

Modern lead generation demands more than gated PDFs. Discover 5 ways to boost conversions with interactive experiences and real-time data activation.

Introducing Real-Time Sync: Paving the Way for Smarter Personalization and a New Era of Composable Innovation

Real-Time Sync for Snowflake enables instant data access, allowing brands to deliver timely, personalized experiences and reducing manual tasks for engineering teams.

Introducing BlueConic Premium Support Packages

Learn more about our Premium Support Packages and how they can help you achieve your business goals faster.

International Women’s Day: Profiles in Leadership

In celebration of International Women’s Day, BlueConic is featuring five inspiring women leaders within our organization and across our customer base.

International Women’s Day 2023: Meet 8 Inspirational Women at BlueConic

In honor of #IWD2023, we asked some of the women at BlueConic to tell us about their story, how they got into tech, and their biggest sources of inspiration.

Improving Your Front-End Customer Experience

Learn how to enhance your customer experience strategy by factoring in the three key ingredients of front-end CX in your engagement efforts.

Improve Consumer Perceptions of Privacy

In this article, we’ll break down the privacy paradox and the steps that companies can take to improve consumer perceptions of privacy.

Identity, Identifier, & Identity Graph, Explained

Marketers often confuse and conflate identity, identifier, and identity graph. Learn the differences between the martech terms.

How to Win With First Party Data & Personalization Marketing

Boost engagement & conversions with first-party data. Learn how top brands use personalization to drive 40% more revenue. Follow these 5 steps to launch data-driven marketing that works.

How to Turn Product Discovery into a Conversion Engine

Discovery is where intent meets opportunity. But only if you treat it as more than just a browsing session. Here's how to turn product discovery into a conversion engine.

How to Turn More Leads Into Revenue—Faster

Until you can act on that data in real time, you’re just generating interest—not impact.

How to Turn GenAI Into Your Lead Generation Growth Engine

Discover 10 ways to supercharge lead gen with GenAI.

How to Decide the Next Best Action for Every Customer

Learn 5 practical strategies to turn every interaction into smarter, higher-value outcomes.

How to Create and Use a Post-Purchase Survey That Gets Results

Learn how to create and use post-purchase surveys to uncover customer insights, improve retention, and optimize the entire customer journey.

How to Create a Clear Path to Purchase and Maximize Sales

Learn howBoost sales with personalized recommendations, quizzes, and targeted content for a seamless path to purchase.

How to Craft a Winning CDP RFP

Build a winning CDP RFP with 8 proven strategies to evaluate vendors, align teams, and maximize ROI—without costly missteps.

How to Conduct a Martech Stack Audit and Evaluation

Learn how to conduct a martech stack audit, evaluate your marketing technology, and optimize your stack for stronger performance and ROI.

How to Choose the Right Enterprise CDP for Your Organization

Learn how to choose the right enterprise CDP by understanding key features, evaluation steps, and what separates enterprise-ready platforms from the rest.

How to Choose a CDP

Learn how to choose a customer data platform that fits your business. Explore what CDPs do, signs you may need one, what to consider, and steps for selecting the right solution.

How to Build a Data Strategy: Six Key Questions

Invisible customer experiences are the future. Learn how to overcome data deprecation and build a first-party data strategy that drives real-time relevance.

How to Build Better Customer Journey Touchpoints

Discover how optimizing your brand's customer journey touchpoints can boost satisfaction, engagement, and conversions by analyzing data, addressing pain points, and personalizing experiences.

How to Boost Sales With Price Optimization

Use these price optimization strategies to set the optimal price for your products and service, leading to better revenue and customer satisfaction.

How the Data Lake’s Failure Led to the CDP

A data lake can still be a valuable solution for enterprises. But the legacy customer database's capabilities pale in comparison to a CDP's.

How You Can Enable Next-Level CDP Marketing with a CDOS

Unlock the power of a Customer Data Operating System (CDOS) to create personalized, data-driven marketing strategies by unifying insights from multiple channels and enhancing customer engagement.

How To Protect Profit Margins in E-Commerce & Retail During Peak Season

Holiday promotions don't have to erode profit. Learn how to protect profit margins for e-commerce and retail brands with Cyber Monday and Black Friday pricing strategies that continue through Q4.

How The Advocate Is Forging Its Own Subscription Success Story With First-Party Data

Discover how Georges Media Group is enhancing its subscription strategies by leveraging first-party data, enabling personalized marketing, targeted acquisition campaigns, and more.