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Reports & Guides
January 26, 2025
Ask-First Commerce: Inside the New First Moment of Choice
In 2026, when people are trying to figure out what to buy, they start by asking AI. Here’s what that means for your brand and CX.
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Reports & Guides
Rebuilding Marketing Personalization in the Age of AI [2026]
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Image of a modern marketer hard at work wi
Blog
The Drop-Off Behind Every Great Marketing Idea
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Blog
Customer Spotlight: Betty Crocker Spin for a Recipe
See how Betty Crocker gamified recipe discovery with Experience by Jebbit’s Recipe Roulette, driving 80% click-throughs to their site and a 90% completion rate.
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Reports & Guides
How First-Party Data Can Help You Drive Growth and Innovation in the CPG Industry
CPG growth in a privacy-first world starts with smarter data. Discover how leading brands turn consumer trust into insight and innovation.
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Reports & Guides
The Ultimate Guide for Marketers to Foster Loyalty with Gamification
Discover how you can level up your marketing game with the power of gamification.
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Blog
Customer Spotlight: How e.l.f. Implemented Predictive Modeling With First-Party Data
Discover how e.l.f. Cosmetics uses Experiences by Jebbit to personalize shopping experiences.
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Blog
How Interactive Quizzes Can Increase Customer Lifetime Value
Learn how interactive quizzes can increase customer lifetime value (LTV) and benefit businesses.
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Webinars & Videos
Jebbit Experiences Build With Me: Holiday Edition
Discover how to quickly create a personalized holiday gift guide or product finder with Jebbit’s easy-to-use templates and expert support, boosting conversions just in time for the holiday season.
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Blog
How You Can Enable Next-Level CDP Marketing with a CDOS
Unlock the power of a Customer Data Operating System (CDOS) to create personalized, data-driven marketing strategies by unifying insights from multiple channels and enhancing customer engagement.
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Blog
Why You Need a Customer Engagement Platform
Learn how to build a powerful customer engagement platform by unifying data with BlueConic, enriching insights with Jebbit’s interactive experiences, and integrating with tools like Braze and Shopify.
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Blog
How to Build Better Customer Journey Touchpoints
Discover how optimizing your brand's customer journey touchpoints can boost satisfaction, engagement, and conversions by analyzing data, addressing pain points, and personalizing experiences.
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Blog
Driving Conversions and Sales: Strategies for Guiding Customers to Action
Discover 7 powerful strategies to boost conversions and maximize revenue, from personalized recommendations to dynamic retargeting, all designed to turn customer interest into meaningful action.
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Podcasts
Media Briefs: BlueConic’s Patrick Crane on Managing Data Strategies in Times of Constant Transformation
In this Media Briefs episode, BlueConic's Patrick Crane explains how publishers can adapt in the changing landscape by viewing first-party data as a continuous process, not a one-off project.
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Blog
Navigating the Customer Journey: Strategies for Boosting Engagement and Loyalty
Discover 6 strategies that will help you move beyond siloed marketing tech and foster deeper, personalized connections with your customers.
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Podcasts
Why Great Marketing Should Feel Like Magic
Discover how first-party data and AI are transforming marketing by enabling personalized, empathetic customer experiences and freeing up time for creative, strategic thinking. Listen now!
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Blog
5 Innovative Ways Publishers Can Collect More First-Party Data
Discover five innovative strategies for publishers to build direct relationships with readers and thrive in a post-cookie world by leveraging first-party data.
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Blog
Cutting Through The Holiday Noise: Last Minute Tips To Boost Your Q4
This holiday season, retailers should focus on providing valuable gift-giving inspiration, using tools like gift finders and quizzes, to engage customers for more effective marketing.
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Blog
Future-Proofing Audience Data Strategies for Publishers
Learn how publishers can navigate the uncertain future of third-party cookies by embracing first-party data to build stronger audience relationships and future-proof their strategies.
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Webinars & Videos
Post-Cookie Playbook - What’s Next?
Learn how forward-thinking publishers are staying ahead of the curve with first-party, consent-based data and how you can future-proof your own data strategy.
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Blog
Customer Spotlight: Party City's 68% Conversation Rate with QuizBot
See how Party City engaged customers and boosted Halloween shopping with a fun, interactive experience.
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Blog
Customer Spotlight: Diageo's Perfect Fit: A Word Class Experience
Discover how Diageo boosted brand consideration with a Quiz-to-Board experience.
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Blog
Forge Better Bonds with Customer Relationship Marketing
Explore why customer relationship marketing is so important, and uncover the eight strategies you can implement to reap its benefits in your business.
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Blog
The Blueprint for Brand Reach: Proven Tactics for Driving Awareness
Discover how to effectively expand your brand reach and awareness in today’s competitive market with targeted strategies, designed to engage your ideal customers and drive transformative results.
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Blog
Transforming Reader Engagement: 3 Lessons from The Christian Science Monitor
Learn how The Christian Science Monitor's content personalization strategies, emphasizing gradual implementation, audience segmentation, and continuous analysis enhanced reader engagement and revenue.
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Blog
How The Advocate Is Forging Its Own Subscription Success Story With First-Party Data
Discover how Georges Media Group is enhancing its subscription strategies by leveraging first-party data, enabling personalized marketing, targeted acquisition campaigns, and more.
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Blog
Understanding Your Customers: Proven Strategies for Success
Discover five strategies that you can use to achieve real customer understanding and drive tangible outcomes for your business.
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Blog
Introducing Real-Time Sync: Paving the Way for Smarter Personalization and a New Era of Composable Innovation
Real-Time Sync for Snowflake enables instant data access, allowing brands to deliver timely, personalized experiences and reducing manual tasks for engineering teams.
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Customer Stories
Customer Spotlight: Andrea Mooney from Nexstar Digital
Discover how Andrea Mooney, VP of Audience Platforms at Nexstar Digital, leverages BlueConic to unify audience data, streamline marketing campaigns, and enhance engagement with minimal resources.
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Blog
An Interview with Andrea Mooney: Lessons Learned from Nexstar’s Path to First-Party Data Innovation
Nexstar's Andrea Mooney is prioritizing first-party data collection to enhance audience engagement and drive revenue, focusing on strategies like newsletters and sweepstakes to build relationships.
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Blog
How Customer Understanding Drives Growth: The Power of Our Customer Data OS
BlueConic combines data and creativity to help businesses understand their customers better and drive growth through a unified Customer Data Operating System.
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Blog
5 Best Practices to Improve Your Customer Experience Strategy
Learn what a customer experience strategy is, why it matters, and how to improve it using proven best practices, metrics, and engagement tactics.
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Blog
First-Party Data Collection: Top Sources and Best Practices
Explore six sources for first-party data collection, including analytics from your email marketing, loyalty programs, website, and more.
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Webinars & Videos
Unlocking Subscription Success with The Advocate
In this webinar, Kyle Whitfield of The Advocate, dives into how leveraging a CDP can transform your subscription strategy by enhancing subscriber acquisition, boosting retention rates, and more.
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Customer Stories
Customer Spotlight: Ata Ata from Simply Business
Discover how Ata Ata, Senior eCRM Manager at Simply Business hasbeen using BlueConic to enhance their data strategy, improve campaign performance, and capture more leads.
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Blog
First-Party Data vs. Third-Party Data: Which Is Better?
Learn how first-party data comes directly from your audience, offering better accuracy, control, and compliance than third-party data. It boosts engagement and personalization while reducing costs.
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Blog
Refine Your Data With the Right Market Research Questions
Find out how market research helps gather customer insights to improve products, marketing, and customer satisfaction.
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Customer Stories
Customer Spotlight: Ryan Nakashima from Hearst Newspapers
Ryan Nakashima, Director, Product Management, Subscriptions at Hearst Newspapers harnesses the power of BlueConic to drive transformative results in subscription management and personalization.
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Customer Stories
Customer Spotlight: Jeremy Feldman from Anchorage Daily News
Jeremy Feldman, Director of Digital Audience at Anchorage Daily News, shares how BlueConic tenhance audience profiles, boost monetization efforts, and create a unified source of truth for data.
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Blog
Discover How to Optimize Your E-Commerce Conversion Funnel
Learn how to optimize your e-commerce conversion funnel by guiding customers through awareness, consideration, conversion, and post-purchase.
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Customer Stories
Customer Spotlight: Manu Muddappa from Infosys
Manu Muddappa, Web Analytics Manager at Infosys, turns raw data into personalized experiences, driving conversions and transforming their MarTech stack into a unified powerhouse with BlueConic.
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Customer Stories
Customer Spotlight: Rajeev Deepak Kannuru from Infosys
Rajeev Deepak Kannuru, Senior Web Developer at Infosys, shares how he’s using BlueConic’s AI Workbench to transform the way the company engages with customers.
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Webinars & Videos
Navigating the Data Deluge: Strategies for Putting Customer Data into Action with Technology Advice
In partnership with WBR Insights, this webinar delves into findings from a comprehensive survey of marketing leaders from top brands on challenges with getting better returns from customer data.
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