Explore why customer relationship marketing is so important, and uncover the eight strategies you can implement to reap its benefits in your business.

Discover how to effectively expand your brand reach and awareness in today’s competitive market with targeted strategies, designed to engage your ideal customers and drive transformative results.

Learn how The Christian Science Monitor's content personalization strategies, emphasizing gradual implementation, audience segmentation, and continuous analysis enhanced reader engagement and revenue.

Discover how Georges Media Group is enhancing its subscription strategies by leveraging first-party data, enabling personalized marketing, targeted acquisition campaigns, and more.

Discover five strategies that you can use to achieve real customer understanding and drive tangible outcomes for your business.

Real-Time Sync for Snowflake enables instant data access, allowing brands to deliver timely, personalized experiences and reducing manual tasks for engineering teams.

Discover how Andrea Mooney, VP of Audience Platforms at Nexstar Digital, leverages BlueConic to unify audience data, streamline marketing campaigns, and enhance engagement with minimal resources.

Nexstar's Andrea Mooney is prioritizing first-party data collection to enhance audience engagement and drive revenue, focusing on strategies like newsletters and sweepstakes to build relationships.

BlueConic combines data and creativity to help businesses understand their customers better and drive growth through a unified Customer Data Operating System.

Better understand why a customer experience strategy is so important for your brand, and explore the techniques you can begin to implement.

Explore six sources for first-party data collection, including analytics from your email marketing, loyalty programs, website, and more.

In this webinar, Kyle Whitfield of The Advocate, dives into how leveraging a CDP can transform your subscription strategy by enhancing subscriber acquisition, boosting retention rates, and more.

Discover how Ata Ata, Senior eCRM Manager at Simply Business hasbeen using BlueConic to enhance their data strategy, improve campaign performance, and capture more leads.

Learn how first-party data comes directly from your audience, offering better accuracy, control, and compliance than third-party data. It boosts engagement and personalization while reducing costs.

Find out how market research helps gather customer insights to improve products, marketing, and customer satisfaction.

Ryan Nakashima, Director, Product Management, Subscriptions at Hearst Newspapers harnesses the power of BlueConic to drive transformative results in subscription management and personalization.

Jeremy Feldman, Director of Digital Audience at Anchorage Daily News, shares how BlueConic tenhance audience profiles, boost monetization efforts, and create a unified source of truth for data.

Learn how to optimize your e-commerce conversion funnel by guiding customers through awareness, consideration, conversion, and post-purchase.

Manu Muddappa, Web Analytics Manager at Infosys, turns raw data into personalized experiences, driving conversions and transforming their MarTech stack into a unified powerhouse with BlueConic.

Rajeev Deepak Kannuru, Senior Web Developer at Infosys, shares how he’s using BlueConic’s AI Workbench to transform the way the company engages with customers.

In partnership with WBR Insights, this webinar delves into findings from a comprehensive survey of marketing leaders from top brands on challenges with getting better returns from customer data.

Nikki Johnson, Digital Data Analyst at Colgate-Palmolive, shares how BlueConic has helped revolutionize their digital strategy, doubling conversion rates and accelerating time to market.

Learn how Christian Science Monitor achieved a 3x increase in click rate engagement, improved reader experiences, and enhanced content recommendations—all powered by BlueConic CDP.

This report explores the barriers marketers’ encounter in effectively utilizing their customer data.

Find out how Endeavor Business Media's Lindsey Griffith uses BlueConic to automate data processes and create audience segments for personalized marketing campaigns that boost engagement and revenue.

Discover how Essity's Lindsay Hull and her team are harnessing the power of BlueConic to make data-driven, customer-centric decisions.

Discover how Endeavor Business Media's Ryan Malec used BlueConic to develop a blockbuster new product that’s grown into a multi-million dollar revenue stream.

Google's decision to reverse its stance on third-party cookie deprecation is forcing publishers to adapt once again.

BlueConic CDP gives you real-time data transformation ready for instant activation. Spend less time waiting and more time engaging — with no coding required.

BlueConic has acquired Jebbit, a powerful data-capture and experience-creation software for marketers. Together, we're establishing the industry’s first-ever Operating System for Customer Data.

Capitalize on the latest trends in skin care marketing to create relevant, engaging, and unique marketing campaigns that will catch the eye of your customers.

Learn how to design a post-purchase survey (and the common mistakes to avoid) so you can gather insights and optimize your customer journey.

Watch this webinar to learn how harnessing first-party data can revolutionize your customer acquisition efforts, potentially slashing costs by up to 50%.

In this episode of The Remote CMO, BlueConic CMO Patrick Reynolds details his efforts to maintain collaboration among his remote marketing team, upskilling and training the team, and more.

In this episode of The Content Marketing Virtual Summit, BlueConic CMO Patrick Reynolds shares invaluable knowledge on go-to-market strategies, data, and marketing leadership in the SaaS industry.

Customer Success Manager Nicky Peterse discusses the escalating impact of consumer privacy regulation and third-party data deprecation across all industries.

Emerging CX trends, including CDPs, AI, and GenAI, are shaping customer experiences. Discover how they can improve CX, drive revenue growth, and enhance brand loyalty.

Discover how media companies are future-proofing their revenue strategies today and their outlook on industry changes over the next five years.

Discover the pivotal future of data in media and publishing. Learn firsthand about Anchorage Daily News' strategic approach to subscriber relationships and impressive revenue growth.

In this episode of The Rebooting Show, BlueConic CEO Cory Munchbach discusses how publishing is shifting from prioritizing breadth to rewarding depth.