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Reports & Guides
January 26, 2025
Ask-First Commerce: Inside the New First Moment of Choice
In 2026, when people are trying to figure out what to buy, they start by asking AI. Here’s what that means for your brand and CX.
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Reports & Guides
Rebuilding Marketing Personalization in the Age of AI [2026]
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Blog
The Drop-Off Behind Every Great Marketing Idea
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Customer Stories
Customer Spotlight: Nikki Johnson from Colgate-Palmolive
Nikki Johnson, Digital Data Analyst at Colgate-Palmolive, shares how BlueConic has helped revolutionize their digital strategy, doubling conversion rates and accelerating time to market.
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Webinars & Videos
Enhancing Reader Engagement: Christian Science Monitor's Journey with Personalized Content Strategies
Learn how Christian Science Monitor achieved a 3x increase in click rate engagement, improved reader experiences, and enhanced content recommendations—all powered by BlueConic CDP.
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Reports & Guides
The State of Customer Data Activation
This report explores the barriers marketers’ encounter in effectively utilizing their customer data.
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Customer Stories
Customer Spotlight: Lindsey Griffith from Endeavor Business Media
Find out how Endeavor Business Media's Lindsey Griffith uses BlueConic to automate data processes and create audience segments for personalized marketing campaigns that boost engagement and revenue.
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Customer Stories
Customer Spotlight: Lindsay Hull from Essity
Discover how Essity's Lindsay Hull and her team are harnessing the power of BlueConic to make data-driven, customer-centric decisions.
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Customer Stories
Customer Spotlight: Ryan Malec from Endeavor Business Media
Discover how Endeavor Business Media's Ryan Malec used BlueConic to develop a blockbuster new product that’s grown into a multi-million dollar revenue stream.
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Blog
Google's Cookie U-Turn: What It Really Means for Publishers
Google's decision to reverse its stance on third-party cookie deprecation is forcing publishers to adapt once again.
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Reports & Guides
BlueConic CDP Overview
BlueConic CDP gives you real-time data transformation ready for instant activation. Spend less time waiting and more time engaging — with no coding required.
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Blog
BlueConic Acquires Jebbit, Redefining the CDP Space
BlueConic has acquired Jebbit, a powerful data-capture and experience-creation software for marketers. Together, we're establishing the industry’s first-ever Operating System for Customer Data.
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Blog
How to Create and Use a Post-Purchase Survey That Gets Results
Learn how to create and use post-purchase surveys to uncover customer insights, improve retention, and optimize the entire customer journey.
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Webinars & Videos
Smart acquisition: Powering growth through first-party data
Watch this webinar to learn how harnessing first-party data can revolutionize your customer acquisition efforts, potentially slashing costs by up to 50%.
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Podcasts
Recruiting Top Marketing Talent in a Remote World: Strategies from BlueConic's CMO
In this episode of The Remote CMO, BlueConic CMO Patrick Reynolds details his efforts to maintain collaboration among his remote marketing team, upskilling and training the team, and more.
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Podcasts
Data: Use it or Lose it to Win Customers
In this episode of The Content Marketing Virtual Summit, BlueConic CMO Patrick Reynolds shares invaluable knowledge on go-to-market strategies, data, and marketing leadership in the SaaS industry.
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Podcasts
Mastering Your Third-Party Data Deprecation Game Plan
Customer Success Manager Nicky Peterse discusses the escalating impact of consumer privacy regulation and third-party data deprecation across all industries.
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Blog
CX Market Trends: CDPs, AI, GenAI
Emerging CX trends, including CDPs, AI, and GenAI, are shaping customer experiences. Discover how they can improve CX, drive revenue growth, and enhance brand loyalty.
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Reports & Guides
The Future of Data-Driven Advertising in Media & Publishing
Discover how media companies are future-proofing their revenue strategies today and their outlook on industry changes over the next five years.
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Webinars & Videos
Breaking Down The Tactics Anchorage Daily News Used to Grow Their Subscriber Revenue
Discover the pivotal future of data in media and publishing. Learn firsthand about Anchorage Daily News' strategic approach to subscriber relationships and impressive revenue growth.
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Podcasts
The Depth Era
In this episode of The Rebooting Show, BlueConic CEO Cory Munchbach discusses how publishing is shifting from prioritizing breadth to rewarding depth.
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Blog
3 Principles to Achieve Success With Behavioral Marketing
Discover how behavioral marketing works, the principles behind it, and how understanding consumer actions can boost engagement, strengthen segmentation, and guide better marketing decisions.
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Podcasts
Sales Talk for CEOs: Leading with Empathy: How Cory Munchbach's Journey from Analyst to CEO Shapes her Leadership Today
In this episode of the Sales Talk for CEOs podcast, BlueConic CEO Cory Munchbach joins Alice Heiman as they discuss Cory's strategic approaches and personal influences that have shaped her journey.
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Podcasts
It’s Time to Treat Target Audiences How You Want to Be Treated
Explore the right—and wrong—ways to go about identity resolution and marketing data management, especially amid the loss of third-party cookies.
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Blog
Exclusive BlueConic survey: 78% of publishers are prioritizing first-party data to address cookie deprecation
Find out how building first-party data assets and investing in alternative ID solutions are revealed as key strategies for senior media and publishing execs.
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Reports & Guides
Five Essential AI & ML Models for Retail & Consumer Goods
Get practical strategies for successfully harnessing the power of AI and ML for your business.
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Podcasts
Unlocking Growth: How CDPs Address Five Key Business Challenges
In this episode of the Millennium Live, BlueConic CEO Cory Munchbach discusses how CDPs tackle pressing business challenges and how BlueConic empowers organizations to maximize ROI, and more.
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Webinars & Videos
Top 5 CDP Use Cases to Drive Growth and Revenue in 2024
Discover the top 5 real-world examples of how leading organizations are leveraging CDPs to drive growth and revenue in 2024.
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Blog
Unlocking Potential: The Power of Integrated Pure-Play CDPs
Find out why more and more companies are investing in integrated, pure-play CDPs.
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Webinars & Videos
Behind the Curtain: Demystifying AI & Machine Learning to Jumpstart Efficient Growth
BlueConic Senior Pre-Sales Consultant Connor Bouthot and Director of Data Science Bart Leusink dive into how AI and machine learning can revolutionize the retail and consumer goods industry.
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Reports & Guides
A Complete Guide to the Integrated Pure-Play CDP
In this comprehensive guide, we’ll take a closer look at integrated pure-play CDPs, exploring their defining features, advantages, and real-world applications.
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Blog
How to Build a Data Strategy: Six Key Questions
Invisible customer experiences are the future. Learn how to overcome data deprecation and build a first-party data strategy that drives real-time relevance.
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Blog
WTH is an Invisible Experience?
Learn more about the rise of invisible experiences and what they mean for businesses and consumers alike.
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Podcasts
How to Meet Customers Where They Are in Their Buying Journey
In this Episode of The Revenue Driven CMO, BlueConic CMO Patrick Reynolds discusses how to help buyers in their research, what CDPs enable marketers to do with data, and more.
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Blog
Improve Consumer Perceptions of Privacy
In this article, we’ll break down the privacy paradox and the steps that companies can take to improve consumer perceptions of privacy.
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Blog
Your Guide on How to Create a Better CPG Experience
Is your CPG experience optimized for your entire customer journey? Discover four strategies that can help you improve it from end to end.
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Webinars & Videos
Mastering Privacy in the Era of Invisible Experiences and Seamless CX
Learn why privacy matters in invisible experiences and how you can safeguard trust while delivering personalized and ethical engagements.
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Blog
How to Craft a Winning CDP RFP
Build a winning CDP RFP with 8 proven strategies to evaluate vendors, align teams, and maximize ROI—without costly missteps.
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Webinars & Videos
Winter 2024 Experiences by Jebbit Product Release
Take a peek behind the curtain and get an exclusive look at the latest features Experiences by Jebbit has to offer.
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Blog
Top 5 Takeaways from the Experiences by Jebbit Winter 2024 Product Release Webinar
Discover the top 5 takeaways from Jebbit’s Winter 2024 release—new engagement tools, gamification, and a faster, more intuitive builder.
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Podcasts
Transforming Sales: A Journey of Growth and Success
In this episode of the Org3D podcast, BlueConic CEO discusses her journey from data and analytics to go-to-market strategy and emphasizes the importance of true customer centricity.
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Blog
Quiz Funnels: What They Are and How to Create Them
Discover how quiz funnels drive engagement, capture leads, and segment audiences — plus step-by-step guidance to build your own high-converting funnel.
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Podcasts
Being the challenger: Agility and risk-taking
In this episode of Brand Enabled: The Human Stories Behind Branding, BlueConic CMO Patrick Reynolds discusses how he puts his concepts into practice and how that has translated into business success.
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