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Reports & Guides
January 26, 2025
Ask-First Commerce: Inside the New First Moment of Choice
In 2026, when people are trying to figure out what to buy, they start by asking AI. Here’s what that means for your brand and CX.
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Reports & Guides
Rebuilding Marketing Personalization in the Age of AI [2026]
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The Drop-Off Behind Every Great Marketing Idea
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Blog
3 Principles to Achieve Success With Behavioral Marketing
Discover how the right data and a behavioral marketing strategy can help you personalize the customer journey and boost engagement, loyalty, and conversions.
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Podcasts
Sales Talk for CEOs: Leading with Empathy: How Cory Munchbach's Journey from Analyst to CEO Shapes her Leadership Today
In this episode of the Sales Talk for CEOs podcast, BlueConic CEO Cory Munchbach joins Alice Heiman as they discuss Cory's strategic approaches and personal influences that have shaped her journey.
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Podcasts
It’s Time to Treat Target Audiences How You Want to Be Treated
Explore the right—and wrong—ways to go about identity resolution and marketing data management, especially amid the loss of third-party cookies.
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Blog
Exclusive BlueConic survey: 78% of publishers are prioritizing first-party data to address cookie deprecation
Find out how leading publishers are countering third-party cookie deprecation.
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Reports & Guides
Five Essential AI & ML Models for Retail & Consumer Goods
Get practical strategies for successfully harnessing the power of AI and ML for your business.
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Podcasts
Unlocking Growth: How CDPs Address Five Key Business Challenges
In this episode of the Millennium Live, BlueConic CEO Cory Munchbach discusses how CDPs tackle pressing business challenges and how BlueConic empowers organizations to maximize ROI, and more.
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Webinars & Videos
Top 5 CDP Use Cases to Drive Growth and Revenue in 2024
Discover the top 5 real-world examples of how leading organizations are leveraging CDPs to drive growth and revenue in 2024.
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Blog
Unlocking Potential: The Power of Integrated Pure-Play CDPs
Find out why more and more companies are investing in integrated, pure-play CDPs.
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Blog
6 Steps to Help You Take a Data-Driven Marketing Approach
Learn how data-driven marketing boosts targeting, ROI, and customer insights. Follow steps like audience identification, tool investment, and data analysis to implement it effectively.
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Webinars & Videos
Behind the Curtain: Demystifying AI & Machine Learning to Jumpstart Efficient Growth
BlueConic Senior Pre-Sales Consultant Connor Bouthot and Director of Data Science Bart Leusink dive into how AI and machine learning can revolutionize the retail and consumer goods industry.
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Reports & Guides
A Complete Guide to the Integrated Pure-Play CDP
In this comprehensive guide, we’ll take a closer look at integrated pure-play CDPs, exploring their defining features, advantages, and real-world applications.
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Blog
How to Build a Data Strategy: Six Key Questions
Learn the six questions to ask when crafting your data strategy.
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Blog
WTH is an Invisible Experience?
Learn more about the rise of invisible experiences and what they mean for businesses and consumers alike.
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Podcasts
How to Meet Customers Where They Are in Their Buying Journey
In this Episode of The Revenue Driven CMO, BlueConic CMO Patrick Reynolds discusses how to help buyers in their research, what CDPs enable marketers to do with data, and more.
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Blog
Improve Consumer Perceptions of Privacy
In this article, we’ll break down the privacy paradox and the steps that companies can take to improve consumer perceptions of privacy.
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Blog
Your Guide on How to Create a Better CPG Experience
Is your CPG experience optimized for your entire customer journey? Discover four strategies that can help you improve it from end to end.
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Webinars & Videos
Mastering Privacy in the Era of Invisible Experiences and Seamless CX
Learn why privacy matters in invisible experiences and how you can safeguard trust while delivering personalized and ethical engagements.
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Blog
How to Craft a Winning CDP RFP
Discover eight strategies for managing a successful CDP evaluation process.
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Webinars & Videos
Winter 2024 Experiences by Jebbit Product Release
Take a peek behind the curtain and get an exclusive look at the latest features Experiences by Jebbit has to offer.
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Blog
Top 5 Takeaways from the Experiences by Jebbit Winter 2024 Product Release Webinar
Discover the five key takeaways that deserve your attention
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Podcasts
Transforming Sales: A Journey of Growth and Success
In this episode of the Org3D podcast, BlueConic CEO discusses her journey from data and analytics to go-to-market strategy and emphasizes the importance of true customer centricity.
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Blog
Quiz Funnels: What They Are and How to Create Them
Discover how to create a quiz funnel that will engage your audience.
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Podcasts
Being the challenger: Agility and risk-taking
In this episode of Brand Enabled: The Human Stories Behind Branding, BlueConic CMO Patrick Reynolds discusses how he puts his concepts into practice and how that has translated into business success.
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Reports & Guides
8 Strategies for Crafting a Winning Customer Data Platform RFP
Discover the key capabilities that should be on your CDP vendor comparison checklist.
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Webinars & Videos
Ditch Data Dogma
Watch now to unlock the secrets to effective personalization and customer engagement by harnessing unique data insights.
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Blog
The Complete Guide to First-Party Data: Everything a Marketer Needs to Know
Discover what first-party data is, how first-party data collection works, and the steps to build a strong first-party data strategy for personalization and long-term growth.
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Blog
Super-charge eCommerce Use Cases with Shopify + CDP
Discover how the combination of BlueConic with Shopify can not only convert casual browsers into committed buyers, but also elevate customer satisfaction with hyper-personalized, timely interactions.
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Podcasts
The Journey from 17th Employee to CEO
In this episode of Operations with Sean Lane, BlueConic CEO Cory Munchbach discusses the relationship between CEO and COO, the importance of asking questions, and traits that can hold CEOs back.
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Reports & Guides
A Publisher’s Guide to Mitigating Churn and Increasing Subscriber Retention
Discover the keys to increasing subscriber loyalty and reducing churn in today’s dynamic publishing environment.
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Webinars & Videos
The Year Ahead in Publisher Subscriptions
Watch this webinar as The Rebooting's Brian Morrissey is joined by publishing leaders to discuss their outlook for the subscription market in 2024.
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Blog
Top Five Takeaways from BlueConic Connect: Retail Revelations
Check out the top 5 takeaways from BlueConic Connect: Retail Revelations.
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Blog
Data Enrichment: Your 5-Step How-To Guide
Enhance marketing with data enrichment—refine customer insights, boost personalization, and drive conversions. Learn the process, tools, and key differences from data cleansing. Read more now!
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Blog
2023 CDP RFP Predictions Revisited
In January 2023, BlueConic experts made predictions on what to expect for RFP trends in the coming year. Discover how these predictions fared.
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Podcasts
The Future of Marketing Analytics
In this episode of DataFramed, BlueConic CEO Cory Munchbach discusses successful marketing strategies, the impact of privacy laws on data collection, the future of marketing analytics, and more.
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Webinars & Videos
Unlocking Success in CDP Selection: 2024 RFP Trends
Discover the top RFP trends in CDP evaluation to shape your 2024 strategy.
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Blog
Enhancing Customer Retention in Retail & Consumer Goods
Discover how how retail and consumer goods companies can use first-party data to meet and exceed their customer retention and loyalty goals in today’s dynamic environment.
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Blog
From Cookies to Consent: How to Effectively Use First-Party Data for Marketing and Advertising
Explore strategies for thriving in a post-cookie era as the impending deadline approaches.
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Reports & Guides
The Customer Retention Handbook for Retail & Consumer Goods Companies
Discover how to use first-party data to optimize your customer retention engine in today’s dynamic environment.
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Blog
Personalized Marketing 101: What It Is and How to Implement It
Personalized marketing tailors content to specific audiences using data, boosts engagement, saves costs, and enhances customer loyalty. Key steps: collect data, segment audiences, and refine messaging
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Webinars & Videos
Last Call for Cookies: Navigating the Future of Marketing & Advertising
Learn more about the future state of marketing and advertising and the steps you can take to future-proof your business.
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