In this episode of Making Sense of Martech, BlueConic CEO Cory Munchbach discusses her journey to becoming CEO, what it looks like to lead a private equity-backed company, and more.

Customer journey mapping helps understand buyer behavior, pain points, and emotions to enhance experience, boost retention, and drive sales.

Download the study to learn about the benefits and ROI companies gain after implementing BlueConic.

Learn to craft a unique value proposition by highlighting product benefits, addressing customer pain points, researching competitors, and differentiating your offer to attract the right customers.

Discover the customer segmentation models you can use to better understand your target audience and personalize your marketing strategy.

Discover key trends are expected to redefine the retail and consumer goods landscape in 2024, offering both challenges and opportunities for businesses.

Discover five top takeaways from BlueConic’s first-ever Women in Technology Leadership Forum.

In this episode of The Rebooting Show, BlueConic Director of Sales Patrick Crane joins Brian Morrissey to discuss the state of subscriptions for publishers and the maturation of the market.

In this episode of the VentureFizz Podcast, BlueConic CEO Cory Munchbach talks all things BlueConic, lessons learned since becoming CEO, and more.

Discover how to create engaging holiday gift finders that captivate shoppers and drive conversions

Learn how harnessing the power of first-party data through a CDP can optimize performance, streamline logistics, and enhance customer satisfaction.

Learn about the progress publishers have made in building subscriptions programs.

Learn how concise customer satisfaction surveys that focus on key insights, simple questions, and avoid confusion help to boost responses.

Learn how you can amplify your customer acquisition efforts.

The evolution of AI in e-commerce has made it possible to tailor the customer experience with relatively little effort — bringing benefits and a few challenges.

Discover how retail and consumer goods companies can leverage first-party data to thrive during a recession by retaining customer loyalty, optimizing costs, and delivering personalized experiences.

Discover how publishers can increase subscriber loyalty and reduce subscription churn.

Find out how BlueConic customers successfully drive conversion of unknown audiences to known audiences by following a few key steps.

Use these price optimization strategies to set the optimal price for your products and service, leading to better revenue and customer satisfaction.

Learn how to tailor your personalization efforts strategically.

Learn how to get buy-in from leadership for your CDP investment.

Learn about a pressing AI threat that is emerging for publishers and what they can do to adapt.

Watch to learn digital transformation lessons from Mattel

AI-powered search is set to transform the way content is discovered and consumed. Watch now to learn what this means for publishers.

Explore ways you can use content meters to supercharge your digital subscription strategy.

Discover how an effective content metering strategy can significantly impact your subscription growth.

In this episode of Marketecture podcast, BlueConic CEO Cory Munchbach discusses the history of BlueConic and how and why CDPs emerged, before diving deeper into the inner workings of our platform.

Explore how to identify and target relevant, unknown audiences and drive awareness using lookalike audience targeting with BlueConic.

In this episode of HR Data Labs podcast, BlueConic Chief People Officer Katherine Boardman discusses remote work and how companies can craft it for their employees' benefit.

Discover the importance of well-defined use cases to guide the selection and implementation of a CDP to achieve business goals.

Explore common missteps in CDP implementation, including the importance of clear use cases, data readiness, and avoiding over-complication to accelerate time-to-value.

Ask these critical questions to ensure you choose the right vendor for your business.

Discover the right questions to ask when choosing a CDP vendor so you can make an informed choice for your business.

Learn how publishers can increase reader engagement, retention, and revenue through personalized content recommendations.

Find out how leveraging generative AI in tandem with a customer data platform like BlueConic can chart a new trajectory for marketing innovation.

Find out how Lovesac uses unified data to better engage with customers.

Learn how personalized content recommendations based on first-party data can help you boost customer engagement and revenue.

Learn more about how BlueConic empowers B2B Publishers.

Demystify the tactics retail and consumer goods companies can use to build or expand a first-party data asset

Discover how upselling boosts sales by encouraging customers to upgrade or add-on purchases. It enhances customer experience, increases lifetime value, and strengthens loyalty when done strategically.