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Discover the key capabilities that should be on your CDP vendor comparison checklist.

Watch now to unlock the secrets to effective personalization and customer engagement by harnessing unique data insights.

Discover what first-party data is, how first-party data collection works, and the steps to build a strong first-party data strategy for personalization and long-term growth.

Discover how the combination of BlueConic with Shopify can not only convert casual browsers into committed buyers, but also elevate customer satisfaction with hyper-personalized, timely interactions.

In this episode of Operations with Sean Lane, BlueConic CEO Cory Munchbach discusses the relationship between CEO and COO, the importance of asking questions, and traits that can hold CEOs back.

Discover the keys to increasing subscriber loyalty and reducing churn in today’s dynamic publishing environment.

Watch this webinar as The Rebooting's Brian Morrissey is joined by publishing leaders to discuss their outlook for the subscription market in 2024.

Key NRF 2024 takeaways on personalization, data strategy, and customer loyalty—plus how marketers can close the relevance gap and drive real engagement.

Enhance marketing with data enrichment—refine customer insights, boost personalization, and drive conversions. Learn the process, tools, and key differences from data cleansing. Read more now!

In January 2023, BlueConic experts made predictions on what to expect for RFP trends in the coming year. Discover how these predictions fared.

In this episode of DataFramed, BlueConic CEO Cory Munchbach discusses successful marketing strategies, the impact of privacy laws on data collection, the future of marketing analytics, and more.

CDP RFP trends for 2024: top questions, data model considerations, and whether GenAI and composable CDPs are hype or here to stay.

Discover how how retail and consumer goods companies can use first-party data to meet and exceed their customer retention and loyalty goals in today’s dynamic environment.

Explore strategies for thriving in a post-cookie era as the impending deadline approaches.

Discover how to use first-party data to optimize your customer retention engine in today’s dynamic environment.

Personalized marketing tailors content to specific audiences using data, boosts engagement, saves costs, and enhances customer loyalty. Key steps: collect data, segment audiences, and refine messaging

Learn more about the future state of marketing and advertising and the steps you can take to future-proof your business.

In this episode of Making Sense of Martech, BlueConic CEO Cory Munchbach discusses her journey to becoming CEO, what it looks like to lead a private equity-backed company, and more.

Customer journey mapping helps understand buyer behavior, pain points, and emotions to enhance experience, boost retention, and drive sales.

Download the study to learn about the benefits and ROI companies gain after implementing BlueConic.

Learn to craft a unique value proposition by highlighting product benefits, addressing customer pain points, researching competitors, and differentiating your offer to attract the right customers.

Discover key trends are expected to redefine the retail and consumer goods landscape in 2024, offering both challenges and opportunities for businesses.

Discover five top takeaways from BlueConic’s first-ever Women in Technology Leadership Forum.

In this episode of The Rebooting Show, BlueConic Director of Sales Patrick Crane joins Brian Morrissey to discuss the state of subscriptions for publishers and the maturation of the market.

In this episode of the VentureFizz Podcast, BlueConic CEO Cory Munchbach talks all things BlueConic, lessons learned since becoming CEO, and more.

Discover how to create engaging holiday gift finders that captivate shoppers and drive conversions

Learn how harnessing the power of first-party data through a CDP can optimize performance, streamline logistics, and enhance customer satisfaction.

Learn about the progress publishers have made in building subscriptions programs.

Learn how concise customer satisfaction surveys that focus on key insights, simple questions, and avoid confusion help to boost responses.

Unlock smarter customer acquisition: discover how first-party data fuels growth, lowers costs, and drives scalable acquisition strategies for retail & CPG.

The evolution of AI in e-commerce has made it possible to tailor the customer experience with relatively little effort — bringing benefits and a few challenges.

Discover how retail and consumer goods companies can leverage first-party data to thrive during a recession by retaining customer loyalty, optimizing costs, and delivering personalized experiences.

Discover how publishers can increase subscriber loyalty and reduce subscription churn.

Find out how BlueConic customers successfully drive conversion of unknown audiences to known audiences by following a few key steps.

Use these price optimization strategies to set the optimal price for your products and service, leading to better revenue and customer satisfaction.

Learn how purposeful personalization—powered by unified customer data and clear use cases—drives loyalty, retention, and long-term growth with a CDP

Struggling to justify martech spend? Learn how to quantify CDP ROI, win executive buy-in, and prove the value of first-party data.

Learn about a pressing AI threat that is emerging for publishers and what they can do to adapt.

In this fireside chat, Mattel shares how first-party data powers customer-centric marketing, improves media efficiency, and accelerates DTC growth.

AI-powered search is set to transform the way content is discovered and consumed. Watch now to learn what this means for publishers.