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Reports & Guides
January 26, 2025
Ask-First Commerce: Inside the New First Moment of Choice
In 2026, when people are trying to figure out what to buy, they start by asking AI. Here’s what that means for your brand and CX.
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Reports & Guides
Rebuilding Marketing Personalization in the Age of AI [2026]
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The Drop-Off Behind Every Great Marketing Idea
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Blog
How Simply Business Used BlueConic Dialogues to Generate 55,000 MQLs in Under Six Months
Discover how Simply Business boosted lead generation by using BlueConic Dialogues, capturing 55k leads in 6 months.
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From Awareness to Advocacy: How First-Party Data Shapes Retail Success
Discover how retailers can use the fundamental pillars of the customer journey to drive transformative experiences.
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ADPPA: Why marketers should embrace it to build deeper customer relationships
Find out why marketers should embrace ADPPA to build trusted relationships with their customers and use it as a source of differentiation.
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The Vital Role of Driving Sales in Your Business
Discover how prioritizing sales can fuel growth, stability, and innovation for your business. Learn the transformative power of strategic sales focus.
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Blog
The Power of Micro-Segmentation Marketing
Discover how micro-segmentation marketing uses data to create targeted customer groups, enabling personalized campaigns that boost engagement, retention, and ROI.
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Blog
Five Proven Tactics Online Retailers and CPG Organizations Should Adopt When Building a First-Party Data Asset
Discover five tried-and-true tactics to help marketers get their privacy compliant, zero- and first-party data collection efforts off the ground.
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Blog
Best Practices for Optimizing Your AI-Powered First-Party Data Strategy
Discover some common mistakes organizations make when using AI with first-party customer data and how to overcome them.
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Blog
Four Best Practices for a Website Redesign with BlueConic
Discover four tips that will save you time and resources while optimizing your website performance and the customer experience at the same time.
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Blog
Mastering Ecommerce Conversion Optimization: Insider Tips
Boost ecommerce sales by optimizing conversion rates with strategies like mobile-friendly design, persuasive copy, simplified checkout, data-driven insights, and personalized experiences using Jebbit.
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Reports & Guides
CDP Use Cases in Consumer Goods
Get real-world examples of how consumer goods companies are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.
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Webinars & Videos
How Lovesac and Other Consumer Goods Companies Are Embracing DTC in Their Data Analytics Strategies
Discover how direct-to-consumer trends are propelling consumer goods companies to adopt engagement strategies that leverage first-party data while building trust.
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Blog
What B2B Marketers Should Look for in a Customer Data Platform
Discover six factors that will help you make more informed decisions and ultimately choose the CDP that best aligns with your organization's long-term growth plans.
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Blog
BlueConic Celebrates Pride!
At BlueConic, we’re committed to building an inclusive environment for all—both during pride month and throughout the year.
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Blog
Gamification Examples: How to Engage, Motivate, and Succeed
Want a new and fun way to engage your users and customers? Try adding game elements to your marketing.
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Blog
DTC’s Evolving Role in Building Privacy-Led Consumer Experiences
In this Q&A, BlueConic Lead Principal, Retail Customer Success Khurram Moiz shares perspectives on how to leverage direct-to-consumer models into privacy-first customer experiences.
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Blog
How to Create a Clear Path to Purchase and Maximize Sales
Learn howBoost sales with personalized recommendations, quizzes, and targeted content for a seamless path to purchase.
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Blog
Unlocking Revenue Potential: How Radio and Broadcast Companies Can Tune into Their Audience with First-Party Data and a CDP
Discover how radio and broadcast companies can leverage a CDP to unlock significant growth opportunities, evolve their data strategies, and pave the way for future innovations.
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Blog
Why Scholarly Publishers are Prioritizing First-Party Data: A Q&A With Colleen Scollans
In this Q&A, Clarke & Esposito's Marketing & Customer Experience Practice Lead, Colleen Scollans, discusses why scholarly publishers are prioritizing first-party data and other industry trends.
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Blog
Celebrating European Mental Health Week: A Q&A with BlueConic’s Steffie Middendorp
In this Q&A, BlueConic’s People Operations Manager, Steffie Middendorp discusses how policies and practices around mental health recovery differ between the US and The Netherlands.
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Webinars & Videos
Data Down the Drain? CDPs Bring Value to an Underutilized Asset
Find out how you can establish a CDP center of excellence for your business.
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Blog
The Top 5 Brands That Have Extreme Customer Loyalty
From Netflix's personalization to Apple's ecosystem, learn how lasting relationships are built.
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Blog
Build Loyalty through Customer Engagement Strategies
Learn about the customer engagement strategies you can use and their benefits — like encouraging repeat business and brand advocacy.
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Retain and Sustain: Customer Retention Strategies
Try these effective customer retention strategies to keep them coming back for more.
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Blog
Understanding Engagement Data: How to Use and Collect It
Learn how to collect and use engagement data to optimize your content and engagement strategies.
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Blog
BlueConic Named 2023 SIIA CODiE Award Finalist for Best Customer Data Platform
Find out why BlueConic was named a 2023 SIIA CODiE Award Finalist in the Best Customer Data Platform category for the third year in a row.
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Blog
Why We Recognize Mental Health Awareness Month: A Q&A with BlueConic’s People Team
In this Q&A, BlueConic’s Chief People Officer, Katherine Boardman & Sr. People Operations Manager, Kimmy Hauck discuss overcoming the stigma of mental illness and resources available to the BlueCrew.
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Webinars & Videos
Forrester Total Economic Impact™: How BlueConic Customers Reduced Operational Costs with up to 90% Time Savings
Webinar On-Demand: How BlueConic Customers Reduced Operational Costs with up to 90% Time Savings
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Blog
MarTech Day: What Trends Will Define 2023?
Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.
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Blog
Introducing BlueConic Premium Support Packages
Learn more about our Premium Support Packages and how they can help you achieve your business goals faster.
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Reports & Guides
The Paradox of Personalization: Balancing Consumer Expectations with Privacy Concerns
Discover the strategies, data, and technology required to successfully design and execute customer experiences that address the personalization-privacy paradox.
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Blog
BlueConic Customer Corner: Cabinets.com
In this Q&A, Cabinets.com's Jeff Robertson discusses how BlueConic helped reduce reliance on IT and increase agility across the organization.
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Blog
Gamify for Engagement, Retention & Loyalty: Our Playbook
Discover the power of gamification in marketing with our free playbook.
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Reports & Guides
CDP Use Cases in Media & Publishing
Learn how media and publishing companies are using BlueConic to transform their audience relationships and accelerate growth.
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Blog
Product Bundling: The Marketing Strategy You Need to Try
Learn how to implement product bundling in your marketing strategy.
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Reports & Guides
CDP Use Cases in Financial Services
Find out how financial services companies can take advantage of a CDP to achieve their transformation goals.
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Blog
Experiences by Jebbit AI: The Future of Digital Experiences
Say hello to AI-powered features that can build full digital experiences in mere seconds.
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Podcasts
Do Customer-Centric RevOps Leaders Make Better CROs?
In this episode of the CRO Spotlight Podcast, BlueConic CRO Jackie Rousseau-Anderson speaks to Warren Zenna, CEO of the CRO Collective, about how data analytics leaders make great CROs.
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Blog
Attributing ROI to BlueConic: B2B Media
Discover the most common types of operational challenges that led B2B media companies to invest in BlueConic, as well as the benefits they gained after implementation.
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Blog
Digiday Publishing Summit 2023: Three Key Takeaways
Here are three key takeaways we heard from the speakers and our conversations on the floor.
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Webinars & Videos
5 Must-Have CDP Use Cases That Drive Revenue and Performance
BlueConic SMEs explore real-world examples of how companies across industries use a CDP to transform their businesses and generate growth.
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