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Reports & Guides
January 26, 2025
Ask-First Commerce: Inside the New First Moment of Choice
In 2026, when people are trying to figure out what to buy, they start by asking AI. Here’s what that means for your brand and CX.
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Reports & Guides
Rebuilding Marketing Personalization in the Age of AI [2026]
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The Drop-Off Behind Every Great Marketing Idea
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Reports & Guides
How CPG Companies Drive Innovation With First-Party Data
Discover how CPG companies are using first-party data to drive innovation and growth while prioritizing consumer privacy.
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Blog
Attributing ROI to BlueConic: Telco
Discover the most common types of operational challenges that led telcos to invest in BlueConic, as well as the benefits they gained after implementation.
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Blog
Modernizing Insurance: Managing the Transition from Legacy Systems
Abandoning legacy systems doesn’t come without its challenges. Find out what those challenges are and how to overcome them.
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Blog
How AI and ML are Transforming the Insurance Industry
Find out how AI/ML is being used in the insurance industry to make the previously impossible, possible.
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Blog
Attributing ROI to BlueConic: B2C Retailers
Discover the most common types of operational challenges that led B2C retailers to invest in BlueConic, as well as the benefits they gained after implementation.
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Blog
BlueConic Customer Corner: World Vision
In this Q&A, World Vision's Toby Beal talks about their decision to pursue a CDP, along with their approach to onboarding, configuring, and socializing BlueConic across their organization.
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Reports & Guides
Why Second-Party Data is Becoming a Mainstay in the Privacy-First Era
Learn why second-party data sharing is becoming an increasingly important tool in the post-cookie, privacy-first era.
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Blog
International Women’s Day 2023: Meet 8 Inspirational Women at BlueConic
In honor of #IWD2023, we asked some of the women at BlueConic to tell us about their story, how they got into tech, and their biggest sources of inspiration.
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Blog
International Women’s Day: Profiles in Leadership
In celebration of International Women’s Day, BlueConic is featuring five inspiring women leaders within our organization and across our customer base.
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Podcasts
Unlock the Power of Smarter Customer Engagement for CPG with the BlueConic CDP
Watch this on-demand video from the Marketing Virtual Summit to learn about the key challenges CPG companies are facing in the digital era and why they are investing in a CDP.
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Webinars & Videos
Confessions of a CDP Champion
In this fireside chat, you’ll hear how Toby Beal, a scrappy Marketing Technologist, transformed a $1B+ organization with BlueConic.
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Reports & Guides
CDP Use Cases in Retail
Get real-world examples of how retailers are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.
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Webinars & Videos
Overcoming the Paradox of Personalization to Meet Consumer Expectations
This webinar explores data about the State of Consumer Personalization and outlines the strategy and technology needed to successfully design and execute personalized experiences.
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Blog
Top 5 RFP Trends in CDP Evaluation
Learn the top 5 RFP trends in CDP vendor evaluation and get tips on how to choose the right vendor.
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Blog
Spreading the Love: Valentine’s Day Notes from BlueConic Customers
This Valentine's Day, we reflect on just how lucky we are to work with so many exceptional CDP partners every single day.
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E - P - E at BlueConic
At BlueConic, every day we work with three key values: empathy, partnership, and expertise.
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Blog
Webinar Q&A: Why Second-Party Data is Becoming a Mainstay in the Privacy First-Era
Get answers to your questions from our webinar on why second-party data is becoming a mainstay in the privacy first-era.
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Blog
CPG Marketing: Trends, Challenges, and Top Brand Strategies
Discover some of the tactics you can use to reach your customers and collect data at the same time.
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Blog
5 MarTech Trends You Must Know in 2023
Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.
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Webinars & Videos
Why Second-Party Data is Becoming a Mainstay in the Privacy-First Era
On-demand webinar: Learn why second-party data sharing is becoming an increasingly important tool in your toolkit for privacy-first era.
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Blog
A Beginner’s Guide to Second-Party Data & Its Growing Relevance
Understand the basics of second-party data and why this oft-overlooked form of consumer data will play a critical role in helping companies future-proof their marketing efforts.
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Podcasts
Walking the Tightrope: How to Balance Personalization and Privacy in 2023
Tune in to hear three privacy and compliance experts dive into the ins and outs of today’s privacy landscape.
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Blog
Change is the Only Constant in Life
Find out how your business can survive and thrive during an economic downturn.
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Webinars & Videos
Revealed: Top 5 RFP Trends in CDP Evaluation
BlueConic experts have combed through scores of RFPs to unpack what’s top of mind for your peers who’ve gone through the CDP evaluation process. In this webinar, they reveal 5 major trends they found.
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Blog
A Message From Our New CEO: Cory Munchbach
A Message From Our New CEO: Cory Munchbach
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Blog
Customer Experience ROI: How To Make The Most Of This Key Data
Discover how tracking metrics like retention, lifetime value, and churn, companies can enhance customer experience to drive revenue growth.
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Reports & Guides
Toolkit: Selecting the Right Customer Data Platform
This toolkit provides a framework for goals, uses cases, and questions to design an RFP that will help you find the right customer data platform (CDP).
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Blog
5 Interactive Ideas to Gamify Marketing
Want to take your marketing strategy to the next level? Try adding gamification elements.
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Blog
2022: The Year of the Blue
It’s hard to believe we are about to close the door on 2022. What a year it’s been!
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Blog
Our Favorite Things: 2022 Holiday Gift Guide
Spread cheer to those you hold near and dear. Check out our 2022 Holiday Gift Guide!
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Webinars & Videos
A Little Help From Your Friends: Supercharge Your Tech Stack with BlueConic and RocketMill
Supercharge your tech stack and learn about what it takes to know your customers and transform their experiences.
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Blog
Will Privacy Regulators Crack Down on Activation from Clean Rooms?
Discover the importance of privacy-compliant activation with a data clean room.
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Podcasts
Deliver Customer Centric Experiences Across Channels
Watch this on-demand discussion with Nicky Peterse, Principal Customer Success Manager, BlueConic about Delivering Customer Centric Experiences Across Channels.
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Webinars & Videos
Elevate Data Personalization Strategies
Find out how technology can bring personalization to life.
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Webinars & Videos
Doubling Down on First-Party Data While Navigating Evolving Privacy Standards
This webinar — featuring Michele Szabocsik of BlueConic, and Leena Jain Utsch of Coravin, explores how marketers can make the best use of their first-party customer data.
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Podcasts
BlueConversations: CDP Use Cases in Financial Services
Explore real-world examples of CDP use cases for the financial services industry: balancing consent, privacy, personalized experiences and content relevancy, and driving customer engagement.
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Podcasts
BlueConversations: CDP Use Cases in Consumer Goods
Explore real-world examples of how consumer goods companies use a CDP to deliver better experiences, drive transformational growth and increase revenue.
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Podcasts
BlueConversations: CDP Use Cases in Telecom
Explore how global telecommunications companies use a CDP to increase operational agility, deliver personalized experiences at scale, and transform how their growth-focused teams work.
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Podcasts
BlueConversations: CDP Use Cases in Retail
Explore real-world examples of how retailers use a CDP to bring customer lifecycle marketing to life and drive transformational growth across the organization to increase revenue.
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Blog
Three Critical Components of Any CDP Change Management Strategy
BlueConic’s advice on how to center time-tested drivers of success when building out a CDP change management program.
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