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Reports & Guides
January 26, 2025
Ask-First Commerce: Inside the New First Moment of Choice
In 2026, when people are trying to figure out what to buy, they start by asking AI. Here’s what that means for your brand and CX.
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Reports & Guides
Rebuilding Marketing Personalization in the Age of AI [2026]
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Blog
The Drop-Off Behind Every Great Marketing Idea
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Webinars & Videos
The Pivot to First-Party Data: How Big Brands Embraced It to Transform Their Business
This on-demand webinar reveals how businesses like Heineken USA and VF Corporation are embracing a first-party data strategy that offers customer value and delivers business growth.
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Reports & Guides
Debunking the Four Myths of Consumer Data Privacy
Learn how you can embrace a more proactive approach to consumer data privacy.
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Podcasts
Comoto Revs Up Omnichannel Marketing Efforts Across Their Family of Brands
Watch this on-demand video to learn how the Comoto Family of Brands is unlocking its marketing potential with first-party data.
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Webinars & Videos
BlueConic Customer Data Platform
BlueConic CDP
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Webinars & Videos
Personalization at Scale: Telia’s CDP Journey from Blueprint to Value Realization
Hear about Telia's digital transformation journey and how they were able to create and optimize a customer journey that creates value from the first interaction to the last.
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Blog
Experiences by Jebbit Holiday Hit List
Get the ultimate blueprint to boost bottom-line sales this holiday season.
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Reports & Guides
Experiences by Jebbit Holiday Hit List Playbook
The ultimate blueprint to boost bottom-line sales this holiday season.
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Podcasts
Integrating Customer Centricity into the Digital Marketing Transformation Roadmap
Learn how to put customer centricity at the center of your digital transformation.
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Webinars & Videos
CMO-Level Insights to Elevate Your Personalization Strategy
This on-demand webinar explores how marketers and CMOs can elevate their organization’s approach to drive engagement and deliver financial results.
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Reports & Guides
The Consumer Engagement Playlist
Get a compilation of platinum hits to help you transform the way you interact with your audiences.
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Podcasts
Turn Your Mature Data Organization into a Revenue Machine
Watch this session from the INMA World Congress 2022 to learn how you can turn your first-party data asset into a revenue-generating product.
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Blog
Marketing Cloud CDP: Oxymoron, Vaporware, or Other?
Marketing cloud's pivot into building a CDP reinforces the fact that a combination of features in existing marketing technology tools does not equal a CDP.
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Blog
BlueConic named a finalist in Digiday and INMA Awards alongside Endeavor Business Media
BlueConic named a finalist in Digiday and INMA Awards alongside Endeavor Business Media.
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Blog
BlueConic Named a Leader in IDC MarketScape for Retail & CPG Customer Data Platform Software Providers
See why BlueConic was named a Leader in an IDC MarketScape analyzing customer data platforms for retailers and consumer packaged goods companies.
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Reports & Guides
A Single Customer View for Financial Services
Download this ebrief to learn how financial services companies are turning first-party data into a strategic business asset by creating a single customer view for the business.
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Podcasts
The Data Clean Room Boom
Learn why data clean rooms are gaining pace amid the third-party cookie’s demise.
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Webinars & Videos
Apple’s Privacy Push
Discover how Apple’s privacy changes are impacting the mobile ad industry as a whole.
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Webinars & Videos
Debunking the 4 Myths of Consumer Data Privacy
Forrester analyst Stephanie Liu joins BlueConic’s Cory Munchbach to debunk the 4 myths of consumer data privacy that are holding marketers back.
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Webinars & Videos
Winners and Losers of Apple’s Privacy Changes
Discover the biggest winners and losers from Apple’s privacy-related changes.
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Podcasts
Deconstructing Data
In this episode of the BDEX podcast, BlueConic CEO Cory Munchbach discusses the intricacies of identity resolution, the impact of third-party data deprecation, and the importance of first-party data.
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Blog
Data Clean Rooms: The Next Era of CPG
What is a data clean room and why is it the future of CPG? The definitive guide to the latest tool in your data deprecation toolkit.
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Reports & Guides
IDC MarketScape: Worldwide Retail & CPG Customer Data Platform Software Providers 2022 Vendor Assessment
Find out why BlueConic was named a CDP leader in serving the needs of retail and CPG companies worldwide.
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Reports & Guides
2022 Gartner® Market Guide for Customer Data Platforms
Download the Gartner Market Guide for recommendations to help you select the right CDP vendor.
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Reports & Guides
Why Ethical Data Management and Privacy Matter
See why data ethics, privacy, and trust are non-negotiable imperatives that will affect every company over the next decade.
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Blog
Expanding Your CDP Use Cases: Publishers
Discover three common CDP use cases publishers implement today to unlock reader and subscriber revenue and accelerate business growth.
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Webinars & Videos
Why Publishers Rely on CDPs to Grow Revenue
In this webinar we explore how CDPs provide untapped value into your first-party data, insulates you from growing privacy regulations, and helps you build trust with your audiences.
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Blog
Top 5 Questions on Data Clean Rooms
What is a data clean room and what should you look for when buying a clean room solution? Answers to those questions and more.
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Webinars & Videos
Customer Journey Orchestration as a Cookie Alternative
This webinar covers how Vanarama's transition from third to first-party data provided actionable purchasing journey behavior insights to develop omnichannel marketing tactics.
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Webinars & Videos
BlueConic Data Clean Rooms Solution
Learn more about BlueConic’s data clean rooms solution.
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Blog
Evolving Your Customer Engagement Strategy
To improve your customer engagement strategy, you need to humanize your brand and build a privacy-conscious marketing program using modern martech.
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Podcasts
The Journey to Customer-Centricity: Transforming a Centuries-Old Company
Learn how Conn’s HomePlus implemented a customer data platform to transform their organization to put customers at the center of everything they do.
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Webinars & Videos
Personalize With Purpose: How Retailers are Raising the Bar with CDPs
This on-demand webinar covers real-world examples of how companies like VF Corp. and LoveSac are raising the bar on personalization strategies with BlueConic.
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Blog
Audience Monetization: A Powerful Revenue Opportunity
Developing audience monetization strategies based on their first-party data is what helps leading media and publishing brands thrive today.
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Blog
Why Consumer Goods Companies Need a DTC Strategy
Consumer goods companies have the opportunity to transform their relationships with customers by embracing DTC — and investing in a CDP.
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Blog
Why Telecommunications Companies Are Embracing CDPs
Find out why telecommunications companies are turning to customer data platforms to accelerate their business transformation initiatives.
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Blog
Omni-Channel Clienteling: The Future of Retail
Today's top retailers build omni-channel clienteling strategies with a CDP to provide a highly personalized, high-quality CX for customers.
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Webinars & Videos
Top 10 CDP Use Cases for 2022
In this on-demand webinar, you'll hear about 10 real-world examples of how companies across industries use a CDP to enable their digital transformation and accelerate growth.
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Blog
Power Your Social Advertising with Rich First-Party Data
Fewer wasted impressions, increased conversions, and no more manual uploads. Liberate your data for effective social advertising campaigns.
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Blog
Devising Your CDP Use Case Roadmap
Learn how BlueConic customers create, execute, and modify their CDP use case roadmaps to increase both revenue and operational efficiency.
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Blog
Use Case-Based CDP Architectural Design, Explained
By being intentional with first-party data imports, brands with CDPs can build strong, use case-based architectural designs that boosts ROI.
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