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Discover how tracking metrics like retention, lifetime value, and churn, companies can enhance customer experience to drive revenue growth.

This toolkit provides a framework for goals, uses cases, and questions to design an RFP that will help you find the right customer data platform (CDP).

Want to take your marketing strategy to the next level? Try adding gamification elements.

It’s hard to believe we are about to close the door on 2022. What a year it’s been!

Spread cheer to those you hold near and dear. Check out our 2022 Holiday Gift Guide!

Supercharge your tech stack and learn about what it takes to know your customers and transform their experiences.

Discover the importance of privacy-compliant activation with a data clean room.

Watch this on-demand discussion with Nicky Peterse, Principal Customer Success Manager, BlueConic about Delivering Customer Centric Experiences Across Channels.

Elevate your personalization strategy. Discover how to activate first-party data and how HEINEKEN USA transformed data into smarter marketing.

This webinar — featuring Michele Szabocsik of BlueConic, and Leena Jain Utsch of Coravin, explores how marketers can make the best use of their first-party customer data.

Explore real-world examples of CDP use cases for the financial services industry: balancing consent, privacy, personalized experiences and content relevancy, and driving customer engagement.

Explore real-world examples of how consumer goods companies use a CDP to deliver better experiences, drive transformational growth and increase revenue.

Explore how global telecommunications companies use a CDP to increase operational agility, deliver personalized experiences at scale, and transform how their growth-focused teams work.

Explore real-world examples of how retailers use a CDP to bring customer lifecycle marketing to life and drive transformational growth across the organization to increase revenue.

BlueConic’s advice on how to center time-tested drivers of success when building out a CDP change management program.

This on-demand webinar reveals how businesses like Heineken USA and VF Corporation are embracing a first-party data strategy that offers customer value and delivers business growth.

Think privacy kills personalization? Learn the truth behind four data privacy myths—and what marketers should do next.

Watch this on-demand video to learn how the Comoto Family of Brands is unlocking its marketing potential with first-party data.

BlueConic CDP

Hear about Telia's digital transformation journey and how they were able to create and optimize a customer journey that creates value from the first interaction to the last.

Get the holiday marketing playbook with proven tactics like gift finders and quizzes to boost engagement, increase ROI, and drive more sales.

Unwrap the ultimate holiday growth guide. Discover gift finders, smarter data capture, and strategies that convert all season long.

Learn how to put customer centricity at the center of your digital transformation.

This on-demand webinar explores how marketers and CMOs can elevate their organization’s approach to drive engagement and deliver financial results.

Get a compilation of platinum hits to help you transform the way you interact with your audiences.

Watch this session from the INMA World Congress 2022 to learn how you can turn your first-party data asset into a revenue-generating product.

Marketing cloud's pivot into building a CDP reinforces the fact that a combination of features in existing marketing technology tools does not equal a CDP.

BlueConic named a finalist in Digiday and INMA Awards alongside Endeavor Business Media.

See why BlueConic was named a Leader in an IDC MarketScape analyzing customer data platforms for retailers and consumer packaged goods companies.

Download this ebrief to learn how financial services companies are turning first-party data into a strategic business asset by creating a single customer view for the business.

Learn why data clean rooms are gaining pace amid the third-party cookie’s demise.

Discover how Apple’s privacy changes are impacting the mobile ad industry as a whole.

Forrester analyst Stephanie Liu joins BlueConic’s Cory Munchbach to debunk the 4 myths of consumer data privacy that are holding marketers back.

Discover the biggest winners and losers from Apple’s privacy-related changes.

In this episode of the BDEX podcast, BlueConic CEO Cory Munchbach discusses the intricacies of identity resolution, the impact of third-party data deprecation, and the importance of first-party data.

Discover how the CPG industry uses data clean rooms for privacy-safe data sharing, retail collaboration, and closed-loop attribution.

Find out why BlueConic was named a CDP leader in serving the needs of retail and CPG companies worldwide.

Download the Gartner Market Guide for recommendations to help you select the right CDP vendor.

See why data ethics, privacy, and trust are non-negotiable imperatives that will affect every company over the next decade.

Discover three common CDP use cases publishers implement today to unlock reader and subscriber revenue and accelerate business growth.