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Reports & Guides
January 26, 2025
Ask-First Commerce: Inside the New First Moment of Choice
In 2026, when people are trying to figure out what to buy, they start by asking AI. Here’s what that means for your brand and CX.
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Reports & Guides
Rebuilding Marketing Personalization in the Age of AI [2026]
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Blog
The Drop-Off Behind Every Great Marketing Idea
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Webinars & Videos
Why Publishers Rely on CDPs to Grow Revenue
In this webinar we explore how CDPs provide untapped value into your first-party data, insulates you from growing privacy regulations, and helps you build trust with your audiences.
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Blog
Top 5 Questions on Data Clean Rooms
What is a data clean room and what should you look for when buying a clean room solution? Answers to those questions and more.
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Webinars & Videos
Customer Journey Orchestration as a Cookie Alternative
This webinar covers how Vanarama's transition from third to first-party data provided actionable purchasing journey behavior insights to develop omnichannel marketing tactics.
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Webinars & Videos
BlueConic Data Clean Rooms Solution
Explore BlueConic’s data clean rooms solution — a privacy-safe way to share and activate first-party data with trusted partners amid third-party cookie deprecation.
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Blog
Evolving Your Customer Engagement Strategy
To improve your customer engagement strategy, you need to humanize your brand and build a privacy-conscious marketing program using modern martech.
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Podcasts
The Journey to Customer-Centricity: Transforming a Centuries-Old Company
Learn how Conn’s HomePlus implemented a customer data platform to transform their organization to put customers at the center of everything they do.
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Webinars & Videos
Personalize With Purpose: How Retailers are Raising the Bar with CDPs
This on-demand webinar covers real-world examples of how companies like VF Corp. and LoveSac are raising the bar on personalization strategies with BlueConic.
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Blog
Audience Monetization: A Powerful Revenue Opportunity
Developing audience monetization strategies based on their first-party data is what helps leading media and publishing brands thrive today.
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Blog
Why Consumer Goods Companies Need a DTC Strategy
Consumer goods companies have the opportunity to transform their relationships with customers by embracing DTC — and investing in a CDP.
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Blog
Why Telecommunications Companies Are Embracing CDPs
Find out why telecommunications companies are turning to customer data platforms to accelerate their business transformation initiatives.
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Blog
Omni-Channel Clienteling: The Future of Retail
Today's top retailers build omni-channel clienteling strategies with a CDP to provide a highly personalized, high-quality CX for customers.
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Webinars & Videos
Top 10 CDP Use Cases for 2022
In this on-demand webinar, you'll hear about 10 real-world examples of how companies across industries use a CDP to enable their digital transformation and accelerate growth.
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Blog
Power Your Social Advertising with Rich First-Party Data
Fewer wasted impressions, increased conversions, and no more manual uploads. Liberate your data for effective social advertising campaigns.
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Blog
Devising Your CDP Use Case Roadmap
Learn how BlueConic customers create, execute, and modify their CDP use case roadmaps to increase both revenue and operational efficiency.
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Blog
Use Case-Based CDP Architectural Design, Explained
Learn how use cases shape CDP architecture, how to choose the minimum viable data to import, and why pure-play customer data platforms support faster, more efficient activation.
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Blog
Expanding Your CDP Use Cases: Retailers
Discover three popular CDP use cases that help retailers reduce costs, unlock revenue, and increase operational efficiency.
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Blog
Cocktails and Conversations Ft. Evenflo
Josh Reed, The Director of Digital Demand at Evenflo, talks about the company's new eCommerce stack.
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Reports & Guides
Top 12 CDP Use Cases
Download our eBook to discover real-world examples of how BlueConic customers unlock revenue, enhance efficiency, and accelerate growth with our CDP.
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Reports & Guides
Data Clean Rooms: The Key to Marketing Measurement in the Privacy-First Era
Learn why data clean rooms are providing a viable alternative for closed-loop advertising and marketing measurement.
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Blog
10 Articles to Add to Your Holiday Reading List
Stay on top of the major trends that will shape marketing, advertising, and supporting technologies in 2022.
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Podcasts
Inside Lovesac’s Data Strategy that Powers Customer Centricity
Join Sue Beckett, VP Digital Marketing and E-commerce at Lovesac, as she details the furniture retailer’s journey to creating a single customer view that serves a diverse set of stakeholders.
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Blog
Salesforce Marketing Cloud Connection
How growth-focused marketers drive smarter customer engagements with Salesforce Marketing Cloud and BlueConic
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Webinars & Videos
Are Data Clean Rooms the Future of Attribution? The Key to Post-Cookie Measurement
Join executives from customer data platform BlueConic for a look at data clean room solutions and how they could be critical to your post-cookie attribution and measurement challenges.
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Reports & Guides
BlueConic’s Salesforce Marketing Cloud Connection
How growth-focused marketers drive smarter customer engagements with Salesforce Marketing Cloud and BlueConic.
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Blog
Make BlueConic the Brain Behind Salesforce Marketing Cloud
Fuel Salesforce Marketing Cloud with real time, individual-level event and profile data to deliver personalized and timely experiences.
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Podcasts
Philadelphia Inquirer’s Roadmap to a Sustainable First-Party Data Strategy
Pete Doucette, Chief Revenue Officer at The Philadelphia Inquirer and Strategic Advisor to The Lenfest Institute talks about reengineering the publishing industry for a sustainable future.
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Blog
BlueConic named a finalist in Digiday and ExchangeWire awards alongside HEINEKEN USA
BlueConic named a finalist in Digiday and ExchangeWire awards alongside HEINEKEN USA.
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Blog
How Customer Analytics Tools Democratize Data
There are many customer analytics tools. But only an analytics-focused CDP reduces the distance between insight generation and activation.
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Webinars & Videos
Planning for the Deprecation of Third-Party Data
Learn how to future-proof your data strategy and discover the challenges marketers must consider when navigating privacy regulations and third-party cookie deprecation.
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Reports & Guides
Data Clean Rooms: The Next Era of CPG
Download our guide to learn how CPG companies can navigate third-party data deprecation and facilitate second-party data sharing with our data clean room.
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Podcasts
How Dennis Publishing Made First-Party Data Core to its Business Transformation
Learn how Dennis Publishing is finding new ways to drive growth through audience monetization.
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Reports & Guides
The Third-Party Data Deprecation Playbook
Download our eBook to discover the four essential tools you need for success in the privacy-first era.
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Blog
Autovia launches first-party data strategy to connect audiences with car makers, dealers and other automotive service providers
BlueConic - Autovia launches first-party data strategy to connect audiences with car makers, dealers and other automotive service providers.
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Podcasts
Beyond the Cookie: Personalization for 2022
Watch this video to learn how you can get beyond the cookie in 2021 and straight to the core of identity in today’s digital world.
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Webinars & Videos
The Third-Party Data Deprecation Playbook
This playbook outlines the 4 tools you need in your third-party data deprecation playbook to lead your organization successfully into a cookiless future.
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Blog
The Guide to Probabilistic and Deterministic Matching in Data Science
Learn how deterministic and probabilistic matching support identity resolution and help teams choose the right approach for a first-party data strategy.
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Blog
Top Quiz Examples to Increase Engagement
See some of the most entertaining and engaging product quizzes that are being used today.
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Blog
Customer Lifecycle Management: An Ongoing Effort
Customer lifecycle management is streamlined and simplified for companies with BlueConic. Learn how your brand can benefit from Lifecycles.
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Reports & Guides
A Single Customer View for Consumer Goods
Download this guide to learn 4 ways consumer goods companies are turning first-party data into a strategic business asset by creating a single customer view for their business.
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Webinars & Videos
Ad Targeting in the Extended Identity Crisis
Fill out the form to watch the webinar and learn how to confront both new and longstanding challenges in ad targeting.
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