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Reports & Guides
January 26, 2025
Ask-First Commerce: Inside the New First Moment of Choice
In 2026, when people are trying to figure out what to buy, they start by asking AI. Here’s what that means for your brand and CX.
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Reports & Guides
Rebuilding Marketing Personalization in the Age of AI [2026]
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Image of a modern marketer hard at work wi
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The Drop-Off Behind Every Great Marketing Idea
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Blog
Expanding Your CDP Use Cases: Retailers
Discover three popular CDP use cases that help retailers reduce costs, unlock revenue, and increase operational efficiency.
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Blog
Cocktails and Conversations Ft. Evenflo
Josh Reed, The Director of Digital Demand at Evenflo, talks about the company's new eCommerce stack.
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Reports & Guides
Top 12 CDP Use Cases
Download our eBook to discover real-world examples of how BlueConic customers unlock revenue, enhance efficiency, and accelerate growth with our CDP.
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Reports & Guides
Data Clean Rooms: The Key to Marketing Measurement in the Privacy-First Era
Learn why data clean rooms are providing a viable alternative for closed-loop advertising and marketing measurement.
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Blog
10 Articles to Add to Your Holiday Reading List
Stay on top of the major trends that will shape marketing, advertising, and supporting technologies in 2022.
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Podcasts
Inside Lovesac’s Data Strategy that Powers Customer Centricity
Join Sue Beckett, VP Digital Marketing and E-commerce at Lovesac, as she details the furniture retailer’s journey to creating a single customer view that serves a diverse set of stakeholders.
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Blog
Salesforce Marketing Cloud Connection
How growth-focused marketers drive smarter customer engagements with Salesforce Marketing Cloud and BlueConic
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Webinars & Videos
Are Data Clean Rooms the Future of Attribution? The Key to Post-Cookie Measurement
Join executives from customer data platform BlueConic for a look at data clean room solutions and how they could be critical to your post-cookie attribution and measurement challenges.
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Reports & Guides
BlueConic’s Salesforce Marketing Cloud Connection
How growth-focused marketers drive smarter customer engagements with Salesforce Marketing Cloud and BlueConic.
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Blog
Make BlueConic the Brain Behind Salesforce Marketing Cloud
Fuel Salesforce Marketing Cloud with real time, individual-level event and profile data to deliver personalized and timely experiences.
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Podcasts
Philadelphia Inquirer’s Roadmap to a Sustainable First-Party Data Strategy
Pete Doucette, Chief Revenue Officer at The Philadelphia Inquirer and Strategic Advisor to The Lenfest Institute talks about reengineering the publishing industry for a sustainable future.
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Blog
BlueConic named a finalist in Digiday and ExchangeWire awards alongside HEINEKEN USA
BlueConic named a finalist in Digiday and ExchangeWire awards alongside HEINEKEN USA.
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Blog
How Customer Analytics Tools Democratize Data
There are many customer analytics tools. But only an analytics-focused CDP reduces the distance between insight generation and activation.
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Webinars & Videos
Planning for the Deprecation of Third-Party Data
Learn how to future-proof your data strategy and discover the challenges marketers must consider when navigating privacy regulations and third-party cookie deprecation.
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Reports & Guides
Data Clean Rooms: The Next Era of CPG
Download our guide to learn how CPG companies can navigate third-party data deprecation and facilitate second-party data sharing with our data clean room.
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Podcasts
How Dennis Publishing Made First-Party Data Core to its Business Transformation
Learn how Dennis Publishing is finding new ways to drive growth through audience monetization.
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Reports & Guides
The Third-Party Data Deprecation Playbook
Download our eBook to discover the four essential tools you need for success in the privacy-first era.
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Blog
Autovia launches first-party data strategy to connect audiences with car makers, dealers and other automotive service providers
BlueConic - Autovia launches first-party data strategy to connect audiences with car makers, dealers and other automotive service providers.
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Podcasts
Beyond the Cookie: Personalization for 2022
Watch this video to learn how you can get beyond the cookie in 2021 and straight to the core of identity in today’s digital world.
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Webinars & Videos
The Third-Party Data Deprecation Playbook
This playbook outlines the 4 tools you need in your third-party data deprecation playbook to lead your organization successfully into a cookiless future.
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Blog
Probabilistic and Deterministic Matching, Explained
BlueConic offers both deterministic and probabilistic matching types - we’ve constructed this guide to help you understand these concepts.
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Blog
Top Quiz Examples to Increase Engagement
See some of the most entertaining and engaging product quizzes that are being used today.
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Blog
Customer Lifecycle Management: An Ongoing Effort
Customer lifecycle management is streamlined and simplified for companies with BlueConic. Learn how your brand can benefit from Lifecycles.
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Reports & Guides
A Single Customer View for Consumer Goods
Download this guide to learn 4 ways consumer goods companies are turning first-party data into a strategic business asset by creating a single customer view for their business.
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Webinars & Videos
Ad Targeting in the Extended Identity Crisis
Fill out the form to watch the webinar and learn how to confront both new and longstanding challenges in ad targeting.
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Blog
Expanding Your CDP Use Cases: CPG Companies
Learn how CPG companies use BlueConic to build DTC relationships, improve media-spend efficiency, and democratize data science and analytics.
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Reports & Guides
Identity Terms, Defined
Download this guide to learn the differences between common mechanisms that relate to the overall concept of identity.
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Webinars & Videos
Identity Resolution in 2022: Be Ready When Third-Party Cookies Disappear
In this webinar, we walk through strategies companies have used to create mutually beneficial experiences for them and their customers
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Reports & Guides
Starting Your Customer Data Platform Journey
Learn how you can begin your customer data platform journey — and get on your way to accelerating business growth — in our infographic.
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Blog
Enrich Google Analytics Data with a CDP
Find out how you can enrich Google Analytics data for deeper analysis by integrating person-level data captured in a CDP.
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Webinars & Videos
How a CDP Enables Operational Agility
Learn how BlueConic increases self-reliance among business users, reduces costs, removes barriers to experimentation and creativity, and ultimately, accelerates growth.
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Blog
How Financial Services Firms Transform with CDPs
Digital transformation in financial services is accelerated for firms with a customer data platform (CDP) as their single source of truth.
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Reports & Guides
What Is Identity Resolution and Why Is It Important?
Learn how identity resolution connects customer data across channels, improves profile accuracy, and strengthens personalization and engagement for marketing teams.
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Reports & Guides
A Single Customer View for Telecommunications
Download this guide to learn 3 ways telecommunications companies are turning first-party data into a strategic business asset by creating a single customer view for their business.
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Blog
What Is a CDP? Customer Data Platform Guide
Learn what a customer data platform (CDP) is, how CDPs work in marketing, key use cases, and how to choose the right platform for your needs.
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Blog
Why a CDP’s Database Architecture Matters
Database architecture matters when choosing a CDP. Discover three platform structures and how each impacts business efficiency and outcomes.
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Blog
Data Anonymization vs. Anonymous Data
The difference between data anonymization and anonymous data is at the root of what truly distinguishes a CDP from a DMP.
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Webinars & Videos
Improving Marketing’s Operational Efficiency with a Customer Data Platform
This webinar examines the benefits of deploying a pure-play CDP in order to manage and activate consented customer data globally, safely, and at scale.
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Podcasts
Why Data & Analytics Leaders Are Embracing CDPs
Learn why data and analytics leaders from retailer and consumer goods brands are turning to customer data platforms (CDP).
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Reports & Guides
Assessing Technology’s Impact on Marketing & CX Operations
Discover how the right tech can fundamentally transform how marketing, CX, and other growth teams understand and interact with customers.
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