Transactional data is just as important as behavioral and engagement data to consumer companies' omni-channel acceleration strategies.

Get a glimpse into HEINEKEN USA's consumer data journey and learn how the multi-brand company built a golden consumer record with our CDP.

Consumer packaged goods (CPG) marketing teams are transforming digitally and building thriving DTC strategies with first-party data and CDPs.

Data monetization is a growing trend among leading brands — one that helps them unlock revenue opportunities and accelerate business growth.

Real-time marketing is only possible with real-time data access. Learn how the right processes and martech can help you leverage up-to-date customer data.

Creating an ideal customer profile in a single source of truth like a CDP is your path to more efficient and effective marketing.

What is first-party data? How can it help your business? We answer both questions and offer other customer data insights in our guide.

Learn to build an integrated marketing communication strategy that boosts your ROI, improves your CX, and enables efficient data liberation.

Learn how to enhance your customer experience strategy by factoring in the three key ingredients of front-end CX in your engagement efforts.

Customer segmentation analysis enables growth-focused teams to better leverage their first-party data and understand and engage customers.

Check out several customer segmentation examples and learn how leading companies build multi-dimensional segments in minutes with our CDP.

Customer lifecycle orchestration is the next frontier of marketing — and the premier path for companies to accelerate business growth today.

Consent management platforms overpromised on their capabilities. That's why many brands are now turning to CDPs to manage customer consent.

Embracing an omni-channel engagement approach is how traditional retail companies and digitally native retailers alike can accelerate growth.

A data lake can still be a valuable solution for enterprises. But the legacy customer database's capabilities pale in comparison to a CDP's.

Enterprise brands' investment in the customer data platform (CDP) continues to increase — as does their ROI from the technology.

Third-party data is no longer a reliable marketing resource for companies today. Instead, businesses must turn to first-party customer data.

Use our martech stack evaluation guide to audit your brand's marketing technology stack and identify areas for improvement.

Business intelligence reporting is far more efficient for growth teams when they use a customer data platform (CDP) as their primary BI tool.

Success with a one-to-one marketing strategy requires tech that enables efficient, real-time data activation based on rich customer insights.

Check out several behavioral segmentation examples, statistics, and ideas that can help you make the most of your customer data and improve your marketing.

Marketers often confuse and conflate identity, identifier, and identity graph. Learn the differences between the martech terms.

With our LiveRamp partnership, it's easier than ever for BlueConic users to understand how their ads impact customers' journeys.

Learn how HEINEKEN USA uses our customer data platform to enable its direct-to-consumer (DTC) engagement strategy.

Download this guide to learn 4 ways retailers are turning first-party data into a strategic business asset for omni-channel growth.

Discover how media leaders are focusing on social media, digital advertising, and data management to secure their place in the information ecosystem in the next decade.

Download this guide to learn how media and publishing companies are turning first-party data into a strategic business asset for growth.

Check out this 60-Second Story to learn how Bliss Skincare increased brand awareness and consumer engagement with a fun, interactive Skincare Quiz.

To improve identity management and customer engagement, brands must move beyond third-party cookies and fully embrace first-party data.

Learn how an iconic family of lifestyle brands transformed its marketing organization with a customer data platform.

Watch this webinar on-demand to discover why today’s enterprise marketing professionals are focusing on operational efficiencies to drive results.

Download our eBrief to learn why martech investment decisions should be grounded in the operational efficiencies they create for marketing.

Discover how you can deliver bespoke customer experiences to your audience across channels and boost your core marketing metrics and ROI.

Discover how an apparel-and-accessories retailer leverages an omnichannel customer view in our CDP to create more value for its business.

Discover the ROI enterprise brands realize with a customer data platform (CDP) as the primary marketing technology in their martech stacks.

In this webinar, learn how to improve your cross-channel customer lifecycle marketing programs by delivering better 1:1 experiences across channels.

Download our eBook to learn about the new customer engagement model all brands must implement today to thrive in the consumer privacy era.

Learn why enterprise brands should ditch their marketing cloud suites in favor of best-of-breed martech stacks built around pure-play CDPs in our eBook.

Learn why brands will continue to abandon their marketing cloud suites and turn to the customer data platform (CDP) in our on-demand webinar.

Watch our webinar to discover how leading brands leverage artificial intelligence (AI) for marketing today — and how you can too with the right martech.