Aaron Seitz from Franklin Sports explains how he developed a hyper-personalization strategy for his ecommerce brand using BlueConic's CDP.

America's Test Kitchen's Sarah Desmarais details how she consistently improves customer engagement thanks to audience data gleaned from BlueConic.

Watch our MarTech East 2019 panel discussion to learn how two BlueConic users deliver individualized marketing to their customers with our CDP.

Learn how to win in the era of privacy by ditching third-party cookies, building relationships with your customers, and leveraging first-party data.

Watch our webinar to learn all about major data privacy laws and how you can build a consent management strategy to comply with the consumer regulations.

Discover the power of declared data for marketers. Learn what it is, why it matters, and how to collect it using Experiences by Jebbit.

Download our customer data platform business case eBook to learn how you can make the case for a CDP to your leadership team.

In this Special Report, Folio sought to identify the state of data in publishing and magazine media, and how it's transforming the industry.

Hear how Bob's Discount Furniture approached its digital transformation and enhances its lifecycle marketing with BlueConic's CDP.

Boston Globe Media grows its active subscriber base by delivering a personalized content and marketing experience across its distinct media properties.

Learn how to choose the right enterprise CDP by understanding key features, evaluation steps, and what separates enterprise ready platforms from the rest.

Learn what a personalization engine is, how it uses customer data, and how real-time personalization improves engagement, retention, and marketing results.

Learn how CDP software collects, unifies, and activates customer data to support personalization, segmentation, and real-time engagement across channels.

Learn what a marketing tech stack is, why it matters, and how to build one that supports data, campaigns, and long-term marketing goals.

Learn what omnichannel analytics is, why it matters, and how connected insights across channels improve customer understanding, engagement, and decision-making.

Learn how data collection works, why it matters for marketing, and which methods, tools, and best practices help teams gather accurate, actionable insights.