Featured resources

5 Best Practices to Improve Your Customer Experience Strategy

Learn what a customer experience strategy is, why it matters, and how to improve it using proven best practices, metrics, and engagement tactics.

First-Party Data Collection: Top Sources and Best Practices

Explore six sources for first-party data collection, including analytics from your email marketing, loyalty programs, website, and more.

Unlocking Subscription Success with The Advocate

In this webinar, Kyle Whitfield of The Advocate, dives into how leveraging a CDP can transform your subscription strategy by enhancing subscriber acquisition, boosting retention rates, and more.

Customer Spotlight: Ata Ata from Simply Business

Discover how Ata Ata, Senior eCRM Manager at Simply Business hasbeen using BlueConic to enhance their data strategy, improve campaign performance, and capture more leads.

First-Party Data vs. Third-Party Data: Which Is Better?

Learn how first-party data comes directly from your audience, offering better accuracy, control, and compliance than third-party data. It boosts engagement and personalization while reducing costs.

Refine Your Data With the Right Market Research Questions

Learn how to write effective market research questions with examples and best practices to gather better data and improve business decisions.

Customer Spotlight: Ryan Nakashima from Hearst Newspapers

Ryan Nakashima, Director, Product Management, Subscriptions at Hearst Newspapers harnesses the power of BlueConic to drive transformative results in subscription management and personalization.

Customer Spotlight: Jeremy Feldman from Anchorage Daily News

Jeremy Feldman, Director of Digital Audience at Anchorage Daily News, shares how BlueConic tenhance audience profiles, boost monetization efforts, and create a unified source of truth for data.

Discover How to Optimize Your E-Commerce Conversion Funnel

Learn how to optimize your e-commerce conversion funnel by guiding customers through awareness, consideration, conversion, and post-purchase.

Customer Spotlight: Manu Muddappa from Infosys

Manu Muddappa, Web Analytics Manager at Infosys, turns raw data into personalized experiences, driving conversions and transforming their MarTech stack into a unified powerhouse with BlueConic.

Customer Spotlight: Rajeev Deepak Kannuru from Infosys

Rajeev Deepak Kannuru, Senior Web Developer at Infosys, shares how he’s using BlueConic’s AI Workbench to transform the way the company engages with customers.

Navigating the Data Deluge: Strategies for Putting Customer Data into Action with Technology Advice

In partnership with WBR Insights, this webinar delves into findings from a comprehensive survey of marketing leaders from top brands on challenges with getting better returns from customer data.

Customer Spotlight: Nikki Johnson from Colgate-Palmolive

Nikki Johnson, Digital Data Analyst at Colgate-Palmolive, shares how BlueConic has helped revolutionize their digital strategy, doubling conversion rates and accelerating time to market.

Enhancing Reader Engagement: Christian Science Monitor's Journey with Personalized Content Strategies

Learn how Christian Science Monitor achieved a 3x increase in click rate engagement, improved reader experiences, and enhanced content recommendations—all powered by BlueConic CDP.

The State of Customer Data Activation

This report explores the barriers marketers’ encounter in effectively utilizing their customer data.

Customer Spotlight: Lindsey Griffith from Endeavor Business Media

Find out how Endeavor Business Media's Lindsey Griffith uses BlueConic to automate data processes and create audience segments for personalized marketing campaigns that boost engagement and revenue.

Customer Spotlight: Ryan Malec from Endeavor Business Media

Discover how Endeavor Business Media's Ryan Malec used BlueConic to develop a blockbuster new product that’s grown into a multi-million dollar revenue stream.

Customer Spotlight: Lindsay Hull from Essity

Discover how Essity's Lindsay Hull and her team are harnessing the power of BlueConic to make data-driven, customer-centric decisions.

Customer Data in Action: Removing Hurdles to Create Transformational Impact

This report explores the barriers marketers’ encounter in effectively utilizing their customer data.

Stop Losing Customers to Bad Digital Experiences: The Top 5 CDP Use Cases

Learn how to build robust first-party data assets, ways to deliver experiences that truly resonate with customers, and strategies to execute cross-channel and direct-to-consumer initiatives.

Google's Cookie U-Turn: What It Really Means for Publishers

Google's decision to reverse its stance on third-party cookie deprecation is forcing publishers to adapt once again.

BlueConic CDP Overview

Download the BlueConic CDP Overview to explore the platform’s core capabilities, business value, and approach to real-time customer data activation.

BlueConic Acquires Jebbit, Redefining the CDP Space

BlueConic has acquired Jebbit, a powerful data-capture and experience-creation software for marketers. Together, we're establishing the industry’s first-ever Operating System for Customer Data.

How to Create and Use a Post-Purchase Survey That Gets Results

Learn how to create and use post-purchase surveys to uncover customer insights, improve retention, and optimize the entire customer journey.

Smart acquisition: Powering growth through first-party data

Watch this webinar to learn how harnessing first-party data can revolutionize your customer acquisition efforts, potentially slashing costs by up to 50%.

Recruiting Top Marketing Talent in a Remote World: Strategies from BlueConic's CMO

In this episode of The Remote CMO, BlueConic CMO Patrick Reynolds details his efforts to maintain collaboration among his remote marketing team, upskilling and training the team, and more.

Data: Use it or Lose it to Win Customers

In this episode of The Content Marketing Virtual Summit, BlueConic CMO Patrick Reynolds shares invaluable knowledge on go-to-market strategies, data, and marketing leadership in the SaaS industry.

Mastering Your Third-Party Data Deprecation Game Plan

Customer Success Manager Nicky Peterse discusses the escalating impact of consumer privacy regulation and third-party data deprecation across all industries.

CX Market Trends: CDPs, AI, GenAI

Emerging CX trends, including CDPs, AI, and GenAI, are shaping customer experiences. Discover how they can improve CX, drive revenue growth, and enhance brand loyalty.

The Future of Data-Driven Advertising in Media & Publishing

Discover how media companies are future-proofing their revenue strategies today and their outlook on industry changes over the next five years.