First-Party Data

BlueConic’s Salesforce Marketing Cloud Connection

How growth-focused marketers drive smarter customer engagements with Salesforce Marketing Cloud and BlueConic.

Beyond the Form Fill: Smarter Lead Generation for the Modern Marketer

Marketers must adapt to privacy shifts and ad changes. Learn how to build data-driven lead journeys using first-party data for smarter targeting, better engagement, and higher conversions.

Best Product Quiz Examples to Increase Engagement

Discover how top brands turn interactive experiences into data, loyalty, and repeat revenue one question at a time with these top product quiz examples.

Behind the Digital Transformation of Bob’s Discount Furniture

Hear how Bob's Discount Furniture approached its digital transformation and enhances its lifecycle marketing with BlueConic's CDP.

Beginner's Guide to Customer Data Platforms

Learn what a Customer Data Platform (CDP) is, how it works and why it matters for your marketing success. This beginner’s guide breaks down key features, benefits & use cases to help you.

Audience Monetization: A Powerful Revenue Opportunity

Developing audience monetization strategies based on their first-party data is what helps leading media and publishing brands thrive today.

Attributing ROI to BlueConic: Telco

Discover the most common types of operational challenges that led telcos to invest in BlueConic, as well as the benefits they gained after implementation.

Attributing ROI to BlueConic: B2C Retailers

Discover the most common types of operational challenges that led B2C retailers to invest in BlueConic, as well as the benefits they gained after implementation.

Attributing ROI to BlueConic: B2B Media

Discover the most common types of operational challenges that led B2B media companies to invest in BlueConic, as well as the benefits they gained after implementation.

Are Data Clean Rooms the Future of Attribution? The Key to Post-Cookie Measurement

Join executives from customer data platform BlueConic for a look at data clean room solutions and how they could be critical to your post-cookie attribution and measurement challenges.

All About Data Science

All About Data Science: Improving Technology, Health, and Customer Experiences

All About Customer Journey Mapping

All About Customer Journey Mapping

Alcoholic Beverage Marketing is Changing: See How

Discover how alcohol brands are transforming marketing with first-party data, interactive experiences, and DTC engagement. Stay ahead of the curve and build deeper customer connections.

Ad Targeting in the Extended Identity Crisis

Fill out the form to watch the webinar and learn how to confront both new and longstanding challenges in ad targeting.

Accelerating Growth in Consumer Goods

Learn how consumer goods brands collect first-party data, activate real-time profiles, and drive measurable growth with smarter marketing strategies.

A Single Customer View for Financial Services

Download this ebrief to learn how financial services companies are turning first-party data into a strategic business asset by creating a single customer view for the business.

A Guide to Psychographic Segmentation in Marketing Strategies

Discover how psychographic segmentation in marketing helps you understand customer values, motivations, and lifestyles to create more meaningful campaigns.

A Guide to Customer Data Integration

Learn what customer data integration is, how it works, and how it improves data quality, eliminates silos, and supports better marketing decisions through unified customer insights.

A Guide to Behavioral Segmentation: Examples, Definition, and Insights

Learn how behavioral segmentation works, why it matters, and how to use real customer actions to drive more relevant experiences, stronger engagement, and measurable growth.

A Daily Dose of Trust: Haleon’s Privacy-First Data Strategy for Centrum Vitamins

Learn how Haleon used Experiences by Jebbit to boost engagement, collect first-party data, and drive a 43% redirect rate for Centrum Vitamins.

A Complete Guide to the Integrated Pure-Play CDP

In this comprehensive guide, we’ll take a closer look at integrated pure-play CDPs, exploring their defining features, advantages, and real-world applications.

A Beginner’s Guide to Second-Party Data & Its Growing Relevance

Understand the basics of second-party data and why this oft-overlooked form of consumer data will play a critical role in helping companies future-proof their marketing efforts.

9 Types of Customer Segmentation Models [2026]

Learn the most common types of customer segmentation models and how each approach helps you analyze, group, and better understand your audience.

8 Steps in Creating a Great Customer Satisfaction Survey

Learn how concise customer satisfaction surveys that focus on key insights, simple questions, and avoid confusion help to boost responses.

6 Steps to Help You Take a Data-Driven Marketing Approach

Learn how a data-driven marketing strategy improves targeting, ROI, and customer insights. Get top steps for audience identification, tools, and analysis.

5 Ways to Stop Shopping Cart Abandonment in Its Tracks

Shopping cart abandonment is a moment—not a metric. Learn 5 ways to act faster, personalize better, and recover more revenue now.

A Guide to Gamification Marketing: Definition, Benefits, and 5 Interactive Ideas to Gamify Your Marketing Efforts

Discover how gamification works in marketing, with interactive ideas, examples, and best practices for collecting useful customer data.

5 Innovative Ways Publishers Can Collect More First-Party Data

Discover five innovative strategies for publishers to build direct relationships with readers and thrive in a post-cookie world by leveraging first-party data.

5 Best Practices to Improve Your Customer Experience Strategy

Learn what a customer experience strategy is, why it matters, and how to improve it using proven best practices, metrics, and engagement tactics.

3 Principles to Achieve Success With Behavioral Marketing

Discover how behavioral marketing works, the principles behind it, and how understanding consumer actions can boost engagement, strengthen segmentation, and guide better marketing decisions.