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Reports & Guides
A Single Customer View for Telecommunications
Download this guide to learn 3 ways telecommunications companies are turning first-party data into a strategic business asset by creating a single customer view for their business.
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Webinars & Videos
Improving Marketing’s Operational Efficiency with a Customer Data Platform
This webinar examines the benefits of deploying a pure-play CDP in order to manage and activate consented customer data globally, safely, and at scale.
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Podcasts
Why Data & Analytics Leaders Are Embracing CDPs
Learn why data and analytics leaders from retailer and consumer goods brands are turning to customer data platforms (CDP).
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Reports & Guides
Assessing Technology’s Impact on Marketing & CX Operations
Discover how the right tech can fundamentally transform how marketing, CX, and other growth teams understand and interact with customers.
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Blog
The MarTech Stack Evaluation Guide
Use our martech stack evaluation guide to audit your brand's marketing technology stack and identify areas for improvement.
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Podcasts
Identity Crisis: Media, Technology, and Data in the Next Decade
Discover how media leaders are focusing on social media, digital advertising, and data management to secure their place in the information ecosystem in the next decade.
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Webinars & Videos
Identity Crisis: Engaging Customers in a Post-Cookie World
To improve identity management and customer engagement, brands must move beyond third-party cookies and fully embrace first-party data.
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Webinars & Videos
Why Operational Efficiency Is Your New Marketing Metric: Measuring MarTech Effectiveness
Watch this webinar on-demand to discover why today’s enterprise marketing professionals are focusing on operational efficiencies to drive results.
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Reports & Guides
Improving Operational Efficiency with a CDP
Download our eBrief to learn why martech investment decisions should be grounded in the operational efficiencies they create for marketing.
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Podcasts
Overcoming Barriers to Cross-Channel Customer Experiences
Discover how you can deliver bespoke customer experiences to your audience across channels and boost your core marketing metrics and ROI.
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Webinars & Videos
The ROI of a CDP: 6 Ways Enterprises Reduce Marketing Costs & Unlock Revenue
Discover the ROI enterprise brands realize with a customer data platform (CDP) as the primary marketing technology in their martech stacks.
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Webinars & Videos
Lifecycle Marketing: Why Customer Data Is Critical to Orchestrating Individualized Experiences
In this webinar, learn how to improve your cross-channel customer lifecycle marketing programs by delivering better 1:1 experiences across channels.
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Reports & Guides
The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era
Download our eBook to learn about the new customer engagement model all brands must implement today to thrive in the consumer privacy era.
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Reports & Guides
Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks
Learn why enterprise brands should ditch their marketing cloud suites in favor of best-of-breed martech stacks built around pure-play CDPs in our eBook.
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Webinars & Videos
AI for Marketing: Why It’s Overpromised & Underdelivered, Until Now
Watch our webinar to discover how leading brands leverage artificial intelligence (AI) for marketing today — and how you can too with the right martech.
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Webinars & Videos
Death of Third-Party Cookies: What It Means for Marketing
Learn how to win in the era of privacy by ditching third-party cookies, building relationships with your customers, and leveraging first-party data.
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Webinars & Videos
Data Privacy: Compliance and Consent Management Tips
Watch our webinar to learn all about major data privacy laws and how you can build a consent management strategy to comply with the consumer regulations.
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Reports & Guides
Building a Business Case for a Customer Data Platform
Download our customer data platform business case eBook to learn how you can make the case for a CDP to your leadership team.
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