Featured resources

A Publisher’s Guide to Mitigating Churn and Increasing Subscriber Retention

Discover the keys to increasing subscriber loyalty and reducing churn in today’s dynamic publishing environment.

Top Five Takeaways from BlueConic Connect: Retail Revelations

Key NRF 2024 takeaways on personalization, data strategy, and customer loyalty—plus how marketers can close the relevance gap and drive real engagement.

Data Enrichment: Your 5-Step How-To Guide

Enhance marketing with data enrichment—refine customer insights, boost personalization, and drive conversions. Learn the process, tools, and key differences from data cleansing. Read more now!

2023 CDP RFP Predictions Revisited

In January 2023, BlueConic experts made predictions on what to expect for RFP trends in the coming year. Discover how these predictions fared.

Unlocking Success in CDP Selection: 2024 RFP Trends

CDP RFP trends for 2024: top questions, data model considerations, and whether GenAI and composable CDPs are hype or here to stay.

The Future of Marketing Analytics

In this episode of DataFramed, BlueConic CEO Cory Munchbach discusses successful marketing strategies, the impact of privacy laws on data collection, the future of marketing analytics, and more.

Enhancing Customer Retention in Retail & Consumer Goods

Discover how how retail and consumer goods companies can use first-party data to meet and exceed their customer retention and loyalty goals in today’s dynamic environment.

From Cookies to Consent: How to Effectively Use First-Party Data for Marketing and Advertising

Explore strategies for thriving in a post-cookie era as the impending deadline approaches.

The Customer Retention Handbook for Retail & Consumer Goods Companies

Discover how to use first-party data to optimize your customer retention engine in today’s dynamic environment.

Personalized Marketing 101: What It Is and How to Implement It

Personalized marketing tailors content to specific audiences using data, boosts engagement, saves costs, and enhances customer loyalty. Key steps: collect data, segment audiences, and refine messaging

Last Call for Cookies: Navigating the Future of Marketing & Advertising

Learn more about the future state of marketing and advertising and the steps you can take to future-proof your business.

Cory Munchbach on the life of a Martech CEO

In this episode of Making Sense of Martech, BlueConic CEO Cory Munchbach discusses her journey to becoming CEO, what it looks like to lead a private equity-backed company, and more.

Customer Journey Mapping 101: How to Map Your Customer Experience

Customer journey mapping helps understand buyer behavior, pain points, and emotions to enhance experience, boost retention, and drive sales.

The Total Economic Impact™ of BlueConic

Download the study to learn about the benefits and ROI companies gain after implementing BlueConic.

A Step-by-Step Guide for Creating a Unique Value Proposition

Learn to craft a unique value proposition by highlighting product benefits, addressing customer pain points, researching competitors, and differentiating your offer to attract the right customers.

2024 Outlook: Key Trends in Retail & Consumer Goods

Discover key trends are expected to redefine the retail and consumer goods landscape in 2024, offering both challenges and opportunities for businesses.

Top Five Takeaways from the Women in Technology Leadership Forum

Discover five top takeaways from BlueConic’s first-ever Women in Technology Leadership Forum.

The tsunami of crap has arrived

In this episode of The Rebooting Show, BlueConic Director of Sales Patrick Crane joins Brian Morrissey to discuss the state of subscriptions for publishers and the maturation of the market.

The VentureFizz Podcast: Cory Munchbach - CEO of BlueConic

In this episode of the VentureFizz Podcast, BlueConic CEO Cory Munchbach talks all things BlueConic, lessons learned since becoming CEO, and more.

Webinar Recap: Build Gift Finders That Truly Convert

Discover how to create engaging holiday gift finders that captivate shoppers and drive conversions

The State of Publisher Subscriptions

Learn about the progress publishers have made in building subscriptions programs.

The Hidden Link: How a CDP Can Improve Supply Chain Operations

Learn how harnessing the power of first-party data through a CDP can optimize performance, streamline logistics, and enhance customer satisfaction.

8 Steps in Creating a Great Customer Satisfaction Survey

Learn how concise customer satisfaction surveys that focus on key insights, simple questions, and avoid confusion help to boost responses.

The Customer Acquisition Handbook for Retail & Consumer Goods Companies

Unlock smarter customer acquisition: discover how first-party data fuels growth, lowers costs, and drives scalable acquisition strategies for retail & CPG.

AI in E-Commerce: Revolutionizing Online Shopping

The evolution of AI in e-commerce has made it possible to tailor the customer experience with relatively little effort — bringing benefits and a few challenges.

Recession-Ready Retail: A First-Party Data Powered Approach

Discover how retail and consumer goods companies can leverage first-party data to thrive during a recession by retaining customer loyalty, optimizing costs, and delivering personalized experiences.

Mitigating Churn and Increasing Subscriber Retention in Media and Publishing

Discover how publishers can increase subscriber loyalty and reduce subscription churn.

Cracking the Code: Turning Unknown Shoppers into Recognizable Customers

Find out how BlueConic customers successfully drive conversion of unknown audiences to known audiences by following a few key steps.

How to Boost Sales With Price Optimization

Use these price optimization strategies to set the optimal price for your products and service, leading to better revenue and customer satisfaction.

Delivering Personalization with Purpose: A Strategic Approach

Learn how purposeful personalization—powered by unified customer data and clear use cases—drives loyalty, retention, and long-term growth with a CDP