Featured resources

How to Turn GenAI Into Your Lead Generation Growth Engine

Discover 10 ways to supercharge lead gen with GenAI.

How to Meet Customers Where They Are in Their Buying Journey

In this Episode of The Revenue Driven CMO, BlueConic CMO Patrick Reynolds discusses how to help buyers in their research, what CDPs enable marketers to do with data, and more.

How to Decide the Next Best Action for Every Customer

Learn 5 practical strategies to turn every interaction into smarter, higher-value outcomes.

How to Create and Use a Post-Purchase Survey That Gets Results

Learn how to create and use post-purchase surveys to uncover customer insights, improve retention, and optimize the entire customer journey.

How to Create a Clear Path to Purchase and Maximize Sales

Learn howBoost sales with personalized recommendations, quizzes, and targeted content for a seamless path to purchase.

How to Craft a Winning CDP RFP

Build a winning CDP RFP with 8 proven strategies to evaluate vendors, align teams, and maximize ROI—without costly missteps.

How to Conduct a Martech Stack Audit and Evaluation

Learn how to conduct a martech stack audit, evaluate your marketing technology, and optimize your stack for stronger performance and ROI.

How to Choose the Right Enterprise CDP for Your Organization

Learn how to choose the right enterprise CDP by understanding key features, evaluation steps, and what separates enterprise-ready platforms from the rest.

How to Choose a CDP

Learn how to choose a customer data platform that fits your business. Explore what CDPs do, signs you may need one, what to consider, and steps for selecting the right solution.

How to Build a Data Strategy: Six Key Questions

Invisible customer experiences are the future. Learn how to overcome data deprecation and build a first-party data strategy that drives real-time relevance.

How to Build Better Customer Journey Touchpoints

Discover how optimizing your brand's customer journey touchpoints can boost satisfaction, engagement, and conversions by analyzing data, addressing pain points, and personalizing experiences.

How to Boost Sales With Price Optimization

Use these price optimization strategies to set the optimal price for your products and service, leading to better revenue and customer satisfaction.

How the Data Lake’s Failure Led to the CDP

A data lake can still be a valuable solution for enterprises. But the legacy customer database's capabilities pale in comparison to a CDP's.

How a CDP Enables Operational Agility

Learn how BlueConic increases self-reliance among business users, reduces costs, removes barriers to experimentation and creativity, and ultimately, accelerates growth.

How You Can Enable Next-Level CDP Marketing with a CDOS

Unlock the power of a Customer Data Operating System (CDOS) to create personalized, data-driven marketing strategies by unifying insights from multiple channels and enhancing customer engagement.

How VodafoneZiggo Drove a 13.1% Conversion Rate with Abandon Cart Emails

See how VodafoneZiggo turned one abandon cart email into a 13.1% conversion engine—then scaled it across brands.

How VF Corp Made the Single Customer View a Reality

Learn how an iconic family of lifestyle brands transformed its marketing organization with a customer data platform.

How To Protect Profit Margins in E-Commerce & Retail During Peak Season

Holiday promotions don't have to erode profit. Learn how to protect profit margins for e-commerce and retail brands with Cyber Monday and Black Friday pricing strategies that continue through Q4.

How The Advocate Is Forging Its Own Subscription Success Story With First-Party Data

Discover how Georges Media Group is enhancing its subscription strategies by leveraging first-party data, enabling personalized marketing, targeted acquisition campaigns, and more.

How Simply Business Used BlueConic Dialogues to Generate 55,000 MQLs in Under Six Months

Discover how Simply Business boosted lead generation by using BlueConic Dialogues, capturing 55k leads in 6 months.

How Scholarly Publishers Can Use First-Party Data as a Catalyst for Growth

Discover how scholarly publishers can leverage first-party data to fuel subscription growth and long-term reader loyalty.

How Retailers Can Turn Customer Data into Revenue Growth

Unlock retail growth with practical strategies to collect, unify, and act on customer data—faster.

How Remote Work Works in Today's Environment

In this episode of HR Data Labs podcast, BlueConic Chief People Officer Katherine Boardman discusses remote work and how companies can craft it for their employees' benefit.

How Publishers Can Build AI-Resilient Content Strategies

Learn how to protect your content strategy from AI disruption in this webinar on AI search risks, audience retention, and future-proofing media businesses.

How Personality Quizzes Drive Lead Generation

Learn how personality quizzes drive lead generation through psychology, segmentation, and zero-party data. Plus, best practices for building top quiz campaigns.

How One Retailer Levels the Playing Field with Amazon

Discover how an apparel-and-accessories retailer leverages an omnichannel customer view in our CDP to create more value for its business.

How Omnichannel Analytics Connects the Customer Journey

Learn what omnichannel analytics is, why it matters, and how connected insights across channels improve customer understanding, engagement, and decision-making.

How MediaNews Group Turns Abandonment into Subscriber Growth

MediaNews Group's Tammy Ezer explains how her team uses real-time signals to turn subscriber hesitation into growth across 75 unique brands.

How Media Publishers Are Using Next Best Action to Grow Without Tradeoffs

Discover how AI helps publishers make the right call—automatically, in real time.

How Lovesac and Other Consumer Goods Companies Are Embracing DTC in Their Data Analytics Strategies

Discover how direct-to-consumer trends are propelling consumer goods companies to adopt engagement strategies that leverage first-party data while building trust.