Featured resources

MarTech Day: What Trends Will Define 2023?

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

Make BlueConic the Brain Behind Salesforce Marketing Cloud

Fuel Salesforce Marketing Cloud with real time, individual-level event and profile data to deliver personalized and timely experiences.

Lifecycle Marketing: Why Customer Data Is Critical to Orchestrating Individualized Experiences

In this webinar, learn how to improve your cross-channel customer lifecycle marketing programs by delivering better 1:1 experiences across channels.

Lessons from the Frontline: How to Build a Bulletproof Business Case for a CDP

Struggling to justify martech spend? Learn how to quantify CDP ROI, win executive buy-in, and prove the value of first-party data.

Lead Gen Is Broken—Here’s How to Fix It

Modern lead generation demands more than gated PDFs. Discover 5 ways to boost conversions with interactive experiences and real-time data activation.

Last Call for Cookies: Navigating the Future of Marketing & Advertising

Learn more about the future state of marketing and advertising and the steps you can take to future-proof your business.

Jebbit Experiences Build With Me: Holiday Edition

Discover how to quickly create a personalized holiday gift guide or product finder with Jebbit’s easy-to-use templates and expert support, boosting conversions just in time for the holiday season.

It’s Time to Treat Target Audiences How You Want to Be Treated

Explore the right—and wrong—ways to go about identity resolution and marketing data management, especially amid the loss of third-party cookies.

Is AI Exposing a New Growth Gap in Retail?

Retailers think they’re AI-ready. The data says otherwise. Uncover the confidence gap reshaping growth, relevance, and the new AI-led journey.

Introducing Real-Time Sync: Paving the Way for Smarter Personalization and a New Era of Composable Innovation

Real-Time Sync for Snowflake enables instant data access, allowing brands to deliver timely, personalized experiences and reducing manual tasks for engineering teams.

Introducing Mihir Nanavati, GM Product & Technology

A Special Message From Mihir

Introducing BlueConic Premium Support Packages

Learn more about our Premium Support Packages and how they can help you achieve your business goals faster.

Interview with The Boston Globe’s Peter Doucette

Boston Globe Media grows its active subscriber base by delivering a personalized content and marketing experience across its distinct media properties.

International Women’s Day: Profiles in Leadership

In celebration of International Women’s Day, BlueConic is featuring five inspiring women leaders within our organization and across our customer base.

International Women’s Day 2023: Meet 8 Inspirational Women at BlueConic

In honor of #IWD2023, we asked some of the women at BlueConic to tell us about their story, how they got into tech, and their biggest sources of inspiration.

Integrating Customer Centricity into the Digital Marketing Transformation Roadmap

Learn how to put customer centricity at the center of your digital transformation.

Inside Lovesac’s Data Strategy that Powers Customer Centricity

Join Sue Beckett, VP Digital Marketing and E-commerce at Lovesac, as she details the furniture retailer’s journey to creating a single customer view that serves a diverse set of stakeholders.

Improving Your Front-End Customer Experience

Learn how to enhance your customer experience strategy by factoring in the three key ingredients of front-end CX in your engagement efforts.

Improving Operational Efficiency with a CDP

Download our eBrief to learn why martech investment decisions should be grounded in the operational efficiencies they create for marketing.

Improving Marketing’s Operational Efficiency with a Customer Data Platform

This webinar examines the benefits of deploying a pure-play CDP in order to manage and activate consented customer data globally, safely, and at scale.

Improve Consumer Perceptions of Privacy

In this article, we’ll break down the privacy paradox and the steps that companies can take to improve consumer perceptions of privacy.

Identity, Identifier, & Identity Graph, Explained

Marketers often confuse and conflate identity, identifier, and identity graph. Learn the differences between the martech terms.

Identity Terms, Defined

Download this guide to learn the differences between common mechanisms that relate to the overall concept of identity.

Identity Resolution in 2022: Be Ready When Third-Party Cookies Disappear

In this webinar, we walk through strategies companies have used to create mutually beneficial experiences for them and their customers

Identity Crisis: Media, Technology, and Data in the Next Decade

Discover how media leaders are focusing on social media, digital advertising, and data management to secure their place in the information ecosystem in the next decade.

Identity Crisis: Engaging Customers in a Post-Cookie World

To improve identity management and customer engagement, brands must move beyond third-party cookies and fully embrace first-party data.

IDC MarketScape: Worldwide Retail & CPG Customer Data Platform Software Providers 2022 Vendor Assessment

Find out why BlueConic was named a CDP leader in serving the needs of retail and CPG companies worldwide.

How to Win With First Party Data & Personalization Marketing

Boost engagement & conversions with first-party data. Learn how top brands use personalization to drive 40% more revenue. Follow these 5 steps to launch data-driven marketing that works.

How to Turn Product Discovery into a Conversion Engine

Discovery is where intent meets opportunity. But only if you treat it as more than just a browsing session. Here's how to turn product discovery into a conversion engine.

How to Turn More Leads Into Revenue—Faster

Until you can act on that data in real time, you’re just generating interest—not impact.