Featured resources

Personalize With Purpose: How Retailers are Raising the Bar with CDPs

This on-demand webinar covers real-world examples of how companies like VF Corp. and LoveSac are raising the bar on personalization strategies with BlueConic.

Personalization at Scale: Telia’s CDP Journey from Blueprint to Value Realization

Hear about Telia's digital transformation journey and how they were able to create and optimize a customer journey that creates value from the first interaction to the last.

Overcoming the Paradox of Personalization to Meet Consumer Expectations

This webinar explores data about the State of Consumer Personalization and outlines the strategy and technology needed to successfully design and execute personalized experiences.

Overcoming Barriers to Cross-Channel Customer Experiences

Discover how you can deliver bespoke customer experiences to your audience across channels and boost your core marketing metrics and ROI.

Our Favorite Things: 2022 Holiday Gift Guide

Spread cheer to those you hold near and dear. Check out our 2022 Holiday Gift Guide!

What is One-to-One Marketing? An Individualized Approach

Learn what one-to-one marketing is, why it matters, and how to build a strategy with real-world one-to-one marketing examples.

Omni-Channel Clienteling: The Future of Retail

Today's top retailers build omni-channel clienteling strategies with a CDP to provide a highly personalized, high-quality CX for customers.

Omni-Channel Acceleration: A Growth Opportunity for Retailers

Embracing an omni-channel engagement approach is how traditional retail companies and digitally native retailers alike can accelerate growth.

Omni-Channel Acceleration in Retail

Download this guide to learn 4 ways retailers are turning first-party data into a strategic business asset for omni-channel growth.

Odido Revolutionizes Customer Journeys with AI-Powered Personalization

Odido used BlueConic and AI to personalize 85% of converting journeys and boost CTRs up to 12%. See how real-time data drives results. Download the case study.

Next-Level Marketing: Unlocking Potential with Generative AI and BlueConic

Find out how leveraging generative AI in tandem with a customer data platform like BlueConic can chart a new trajectory for marketing innovation.

Next Best Action, Explained: AI Decisioning for Better Results

Discover what Next Best Actioning is, how it works, and why leading B2C brands are using it to drive more efficient growth.

New Research Unpacks What’s Working—and What’s Not—for Publishers Today

See how publishers are using AI to fix broken data workflows and fuel smarter audience engagement.

Navigating the Data Deluge: Strategies for Putting Customer Data into Action with Technology Advice

In partnership with WBR Insights, this webinar delves into findings from a comprehensive survey of marketing leaders from top brands on challenges with getting better returns from customer data.

Navigating the Customer Journey: Strategies for Boosting Engagement and Loyalty

Discover 6 strategies that will help you move beyond siloed marketing tech and foster deeper, personalized connections with your customers.

Multi-Touch Attribution Models, Setup, and Mistakes

Learn how multi-touch attribution models reveal which marketing touchpoints drive conversions, improve campaign performance, and guide smarter marketing decisions.

Modernizing Insurance: Managing the Transition from Legacy Systems

Abandoning legacy systems doesn’t come without its challenges. Find out what those challenges are and how to overcome them.

Modernizing Customer Growth in Banking

Discover how modern banks are driving growth with real-time data, AI, and personalized journeys across the customer lifecycle.

Mitigating Churn and Increasing Subscriber Retention in Media and Publishing

Discover how publishers can increase subscriber loyalty and reduce subscription churn.

Meet BlueConic AI Agents and Next Best Action: Faster personalization, smarter performance

BlueConic is excited to introduce two new capabilities: Agents in Experiences and Next Best Action in Dialogues. Together, they break the manual marketing cycle that has slowed B2C brands for years.

Media Briefs: BlueConic’s Patrick Crane on Managing Data Strategies in Times of Constant Transformation

In this Media Briefs episode, BlueConic's Patrick Crane explains how publishers can adapt in the changing landscape by viewing first-party data as a continuous process, not a one-off project.

Mattel’s DTC Journey: Unlocking the Power of Customer Data

Discover how Mattel's DTC strategy, powered by customer data, is reshaping customer engagement and driving business growth.

Mastering Your Third-Party Data Deprecation Game Plan

Customer Success Manager Nicky Peterse discusses the escalating impact of consumer privacy regulation and third-party data deprecation across all industries.

Mastering Privacy in the Era of Invisible Experiences and Seamless CX

Learn why privacy matters in invisible experiences and how you can safeguard trust while delivering personalized and ethical engagements.

Mastering Ecommerce Conversion Optimization: Insider Tips

Boost ecommerce sales by optimizing conversion rates with strategies like mobile-friendly design, persuasive copy, simplified checkout, data-driven insights, and personalized experiences using Jebbit.

Marketing Tech Stacks Explained: What They Are and How to Build One

Learn what a marketing tech stack is, why it matters, and how to build one that supports data, campaigns, and long-term marketing goals.

Marketing Optimization: How to Improve Performance Across Channels

Learn what marketing optimization is, why it matters, which metrics to track, and how to improve performance across channels using data, testing, and continuous refinement.

Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

Learn why enterprise brands should ditch their marketing cloud suites in favor of best-of-breed martech stacks built around pure-play CDPs in our eBook.

Marketing Cloud CDP: Oxymoron, Vaporware, or Other?

Marketing cloud's pivot into building a CDP reinforces the fact that a combination of features in existing marketing technology tools does not equal a CDP.

Marketing Analytics: What It Is, Why It Matters, and How to Use It Effectively

Learn what marketing analytics are, why they matter, and how teams use them to measure performance, improve campaigns, and turn customer data into action.