Featured resources

Stand Out With These 7 Beauty & Skin Care Marketing Strategies

Capitalize on the latest trends in skin care marketing to create relevant, engaging, and unique marketing campaigns that will catch the eye of your customers.

Spreading the Love: Valentine’s Day Notes from BlueConic Customers

This Valentine's Day, we reflect on just how lucky we are to work with so many exceptional CDP partners every single day.

Smart acquisition: Powering growth through first-party data

Watch this webinar to learn how harnessing first-party data can revolutionize your customer acquisition efforts, potentially slashing costs by up to 50%.

Smart Abandonment: Turning Missed Moments into Subscriber Growth

Learn how MediaNews Group turns reader hesitation into subscriber growth with real-time re-engagement and personalized acquisition strategies.

See How BlueConic Drives Growth

A video walkthrough of the BlueConic platform

Salesforce Marketing Cloud Connection

How growth-focused marketers drive smarter customer engagements with Salesforce Marketing Cloud and BlueConic

Sales Talk for CEOs: Leading with Empathy: How Cory Munchbach's Journey from Analyst to CEO Shapes her Leadership Today

In this episode of the Sales Talk for CEOs podcast, BlueConic CEO Cory Munchbach joins Alice Heiman as they discuss Cory's strategic approaches and personal influences that have shaped her journey.

Safety Tips for Traveling Internationally

Safety Tips for Traveling Internationally: How to Have Positive Experiences Abroad

Reverse ETL: How Data Flows Back Into Your Tools

Learn the Reverse ETL meaning, how it works, and why it matters. Explore key benefits, use cases, and how it differs from traditional ETL.

Revealed: Top 5 RFP Trends in CDP Evaluation

BlueConic experts have combed through scores of RFPs to unpack what’s top of mind for your peers who’ve gone through the CDP evaluation process. In this webinar, they reveal 5 major trends they found.

Rethinking Student Engagement: Interactive Strategies for Enrollment Marketers

Discover how enrollment marketers can use interactive tools to engage prospective students, collect actionable first-party data, and drive higher conversion rates

Retain and Sustain: Customer Retention Strategies

Try these effective customer retention strategies to keep them coming back for more.

Retail Roadmap 2025: Trends in AI, Loyalty, and Retail Media

In this webinar, learn key retail trends for 2025, including the rise of retail media, AI's impact on growth, disruptions from new players, and next-gen loyalty programs.

Reimagining Revenue: Strategies for Data-Powered Diversification

Learn how unlock the power of first-party data to diversify revenue, enhance customer relationships, and drive sustainable growth with these five actionable strategies.

Refine Your Data With the Right Market Research Questions

Learn how to write effective market research questions with examples and best practices to gather better data and improve business decisions.

Reducing Your Reliance on Third-Party Data

Third-party data is no longer a reliable marketing resource for companies today. Instead, businesses must turn to first-party customer data.

Redefining What a CDP Can Do: Interactive Experiences Now Integrated in BlueConic CDP

Turn every interaction into insight—capture declared data in real time to fuel smarter personalization and close the gap between engagement and understanding.

Recruiting Top Marketing Talent in a Remote World: Strategies from BlueConic's CMO

In this episode of The Remote CMO, BlueConic CMO Patrick Reynolds details his efforts to maintain collaboration among his remote marketing team, upskilling and training the team, and more.

Recession-Ready Retail: A First-Party Data Powered Approach

Discover how retail and consumer goods companies can leverage first-party data to thrive during a recession by retaining customer loyalty, optimizing costs, and delivering personalized experiences.

Rebuilding Marketing Personalization in the Age of AI [2026]

Personalization was built for a slower world. Discover how AI is redefining marketing personalization in 2026 and what it takes to rebuild for growth.

A Guide to Real-Time Marketing with Real-Time Data

Learn how real-time data powers real-time marketing, improves customer engagement, and helps brands build more relevant cross-channel experiences.

Ramp Up Marketing With Customer Behavior Prediction Modeling

Learn how customer behavior prediction modeling helps you personalize experiences, reduce churn, and improve campaign performance with data-driven insights.

Quiz Marketing: The Interactive Marketing Strategy That Converts

Discover how quiz marketing boosts engagement, collects customer data, and drives conversions with interactive content that customers love.

Quiz Funnels: What They Are and How to Create Them

Discover how quiz funnels drive engagement, capture leads, and segment audiences — plus step-by-step guidance to build your own high-converting funnel.

Product Bundling: The Marketing Strategy You Need to Try

Boost sales and customer satisfaction with product bundling. Learn the types, benefits, and real examples to increase AOV and drive growth.

Power Your Social Advertising with Rich First-Party Data

Fewer wasted impressions, increased conversions, and no more manual uploads. Liberate your data for effective social advertising campaigns.

Post-Cookie Playbook - What’s Next?

Learn how forward-thinking publishers are staying ahead of the curve with first-party, consent-based data and how you can future-proof your own data strategy.

Planning for the Deprecation of Third-Party Data

Learn how to future-proof your data strategy and discover the challenges marketers must consider when navigating privacy regulations and third-party cookie deprecation.

Philadelphia Inquirer’s Roadmap to a Sustainable First-Party Data Strategy

Pete Doucette, Chief Revenue Officer at The Philadelphia Inquirer and Strategic Advisor to The Lenfest Institute talks about reengineering the publishing industry for a sustainable future.

Personalized Marketing 101: What It Is and How to Implement It

Personalized marketing tailors content to specific audiences using data, boosts engagement, saves costs, and enhances customer loyalty. Key steps: collect data, segment audiences, and refine messaging