Featured resources

How Interactive Quizzes Can Increase Customer Lifetime Value

Learn how interactive quizzes can increase customer lifetime value (LTV) and benefit businesses.

How Franklin Sports Built a Hyper-Personalization Strategy

Aaron Seitz from Franklin Sports explains how he developed a hyper-personalization strategy for his ecommerce brand using BlueConic's CDP.

How Forbes Unified its Audience Data to Power Personalization

Discover how publishers like Forbes are unifying data and activating real-time insights to shift from channel-first to audience-first strategies in a changing digital landscape.

How First-Party Data Can Help You Drive Growth and Innovation in the CPG Industry

CPG growth in a privacy-first world starts with smarter data. Discover how leading brands turn consumer trust into insight and innovation.

How Financial Services Firms Transform with CDPs

Digital transformation in financial services is accelerated for firms with a customer data platform (CDP) as their single source of truth.

How Financial Services Companies Can Use First-Party Data as a Catalyst for Growth

Discover 10 practical ways to collect and activate first-party data to drive smarter customer engagement and measurable growth.

How Essity Smashed Their Sales Revenue Target 3 Months Early with BlueConic

Essity exceeded sales goals 3 months early by using BlueConic’s CDP, enabling real-time data-driven campaigns, personalized engagement, and rapid revenue growth, setting a new benchmark for ROI.

How Dennis Publishing Made First-Party Data Core to its Business Transformation

Learn how Dennis Publishing is finding new ways to drive growth through audience monetization.

How Data Clean Rooms Are Shaping the Future of the CPG Industry

Discover how the CPG industry uses data clean rooms for privacy-safe data sharing, retail collaboration, and closed-loop attribution.

How Customer Understanding Drives Growth: The Power of Our Customer Data OS

BlueConic combines data and creativity to help businesses understand their customers better and drive growth through a unified Customer Data Operating System.

How Customer Analytics Tools Democratize Data

There are many customer analytics tools. But only an analytics-focused CDP reduces the distance between insight generation and activation.

How Consumer Companies Leverage Transactional Data

Transactional data is just as important as behavioral and engagement data to consumer companies' omni-channel acceleration strategies.

How Consent Management Platforms Fail Marketing

Consent management platforms overpromised on their capabilities. That's why many brands are now turning to CDPs to manage customer consent.

How CPG Companies Drive Innovation With First-Party Data

Discover how CPG companies are using first-party data to drive innovation and growth while prioritizing consumer privacy.

How CDP Software Works

Learn how CDP software collects, unifies, and activates customer data to support personalization, segmentation, and real-time engagement across channels.

How BroadcastMed: Oncology Division Sunset Their DMP and Grew Digital Revenue by 27%

See how BroadcastMed used BlueConic to activate first-party data, enable precise targeting, and increase digital revenue by 27%.

How America’s Test Kitchen Boosts Customer Engagement

America's Test Kitchen's Sarah Desmarais details how she consistently improves customer engagement thanks to audience data gleaned from BlueConic.

How AI and ML are Transforming the Insurance Industry

Find out how AI/ML is being used in the insurance industry to make the previously impossible, possible.

How AI Shopping Assistants Are Changing Holiday Buying in 2026

AI shopping assistants will shape this holiday season. Discover the new reality of AI holiday shopping and learn the moves your brand needs to win.

How 2025 Will Redefine Marketing, Technology, and the Role of CDPs

Marketing tech is evolving. Learn why CDPs are poised to lead—bridging data, AI, and real-time activation to power smarter growth.

Hospitality Industry Glossary

Hospitality Industry Glossary: Terms to Help You Provide the Best Customer Experience

HEINEKEN USA’s Journey to Building Golden Consumer Records

Learn how HEINEKEN USA uses our customer data platform to enable its direct-to-consumer (DTC) engagement strategy.

HEINEKEN USA’s Consumer Data Journey: An Inside Look

Get a glimpse into HEINEKEN USA's consumer data journey and learn how the multi-brand company built a golden consumer record with our CDP.

Guide to Data Literacy

Data literacy is the ability to read, understand, analyze, and communicate data in ways that support better decisions.

Growth, Decided: Acting on the Demand That Actually Converts

When timing matters, hesitation is expensive. See how marketers can move from insight to action while demand is still live.

Growth Insights: The New Rules of Black Friday Cyber Monday in the Age of AI

This webinar will explore how Black Friday Cyber Monday 2025 is changing the rules of growth. Watch how top leaders are navigating the season and what it means for your future.

Google's Cookie U-Turn: What It Really Means for Publishers

Google's decision to reverse its stance on third-party cookie deprecation is forcing publishers to adapt once again.

GenAI's Impact on Product Discovery

Turn product discovery into a growth engine. See 10 practical ways GenAI boosts AOV, reduces drop-off, and drives faster conversions.

Gamify for Engagement, Retention & Loyalty: Our Playbook

Turn dull campaigns into unforgettable experiences. Learn how gamification drives customer engagement and lasting brand loyalty.

Gamification Examples: How to Engage, Motivate, and Succeed

Want a new and fun way to engage your users and customers? Try adding game elements to your marketing.