First-Party Data

To improve your customer engagement strategy, you need to humanize your brand and build a privacy-conscious marketing program using modern martech.

Developing audience monetization strategies based on their first-party data is what helps leading media and publishing brands thrive today.

Consumer goods companies have the opportunity to transform their relationships with customers by embracing DTC — and investing in a CDP.

Find out why telecommunications companies are turning to customer data platforms to accelerate their business transformation initiatives.

Today's top retailers build omni-channel clienteling strategies with a CDP to provide a highly personalized, high-quality CX for customers.

Fewer wasted impressions, increased conversions, and no more manual uploads. Liberate your data for effective social advertising campaigns.

Learn how BlueConic customers create, execute, and modify their CDP use case roadmaps to increase both revenue and operational efficiency.

By being intentional with first-party data imports, brands with CDPs can build strong, use case-based architectural designs that boosts ROI.

Josh Reed, The Director of Digital Demand at Evenflo, talks about the company's new eCommerce stack.

Join executives from customer data platform BlueConic for a look at data clean room solutions and how they could be critical to your post-cookie attribution and measurement challenges.

How growth-focused marketers drive smarter customer engagements with Salesforce Marketing Cloud and BlueConic.

Fuel Salesforce Marketing Cloud with real time, individual-level event and profile data to deliver personalized and timely experiences.

Download our guide to learn how CPG companies can navigate third-party data deprecation and facilitate second-party data sharing with our data clean room.

See some of the most entertaining and engaging product quizzes that are being used today.

Customer lifecycle management is streamlined and simplified for companies with BlueConic. Learn how your brand can benefit from Lifecycles.

Fill out the form to watch the webinar and learn how to confront both new and longstanding challenges in ad targeting.

Download this guide to learn the differences between common mechanisms that relate to the overall concept of identity.

Learn how you can begin your customer data platform journey — and get on your way to accelerating business growth — in our infographic.

Learn how BlueConic increases self-reliance among business users, reduces costs, removes barriers to experimentation and creativity, and ultimately, accelerates growth.

Digital transformation in financial services is accelerated for firms with a customer data platform (CDP) as their single source of truth.

Download this solutions brief to learn why BlueConic’s unique approach to identity resolution is s faster and more accurate than other approaches.

Learn what a customer data platform (CDP) is, how CDPs work in marketing, key use cases, and how to choose the right platform for your needs.

Database architecture matters when choosing a CDP. Discover three platform structures and how each impacts business efficiency and outcomes.

Transactional data is just as important as behavioral and engagement data to consumer companies' omni-channel acceleration strategies.

Get a glimpse into HEINEKEN USA's consumer data journey and learn how the multi-brand company built a golden consumer record with our CDP.

Consumer packaged goods (CPG) marketing teams are transforming digitally and building thriving DTC strategies with first-party data and CDPs.

Data monetization is a growing trend among leading brands — one that helps them unlock revenue opportunities and accelerate business growth.

Real-time marketing is only possible with real-time data access. Learn how the right processes and martech can help you leverage up-to-date customer data.

Creating an ideal customer profile in a single source of truth like a CDP is your path to more efficient and effective marketing.

What is first-party data? How can it help your business? We answer both questions and offer other customer data insights in our guide.

Learn to build an integrated marketing communication strategy that boosts your ROI, improves your CX, and enables efficient data liberation.

Learn how to enhance your customer experience strategy by factoring in the three key ingredients of front-end CX in your engagement efforts.

Customer segmentation analysis enables growth-focused teams to better leverage their first-party data and understand and engage customers.

Check out several customer segmentation examples and learn how leading companies build multi-dimensional segments in minutes with our CDP.

Customer lifecycle orchestration is the next frontier of marketing — and the premier path for companies to accelerate business growth today.

Embracing an omni-channel engagement approach is how traditional retail companies and digitally native retailers alike can accelerate growth.

Third-party data is no longer a reliable marketing resource for companies today. Instead, businesses must turn to first-party customer data.

Check out several behavioral segmentation examples, statistics, and ideas that can help you make the most of your customer data and improve your marketing.

Marketers often confuse and conflate identity, identifier, and identity graph. Learn the differences between the martech terms.

Discover how media leaders are focusing on social media, digital advertising, and data management to secure their place in the information ecosystem in the next decade.