But, Do I Need Both? The CDP vs. DMP discussion continues
Without question, our best-read content is about the differences between CDPs and DMPs. More than a year since we published the original blog post...Read More
Why Our Publishing Customers Personalize a Reader’s Experience
In a recent user group meeting with some of our top publishing customers, we learned how they use BlueConic to personalize content and experiences for their readers.
Four Best Practices for a Website Redesign with a CDP
It’s a new year and we’re celebrating with a new website. We love our new look (we’re only a little biased)! But as all marketers know, a website re-launch...
What’s in Store for MarTech 2019
We hope you all had a great holiday! We’re back this week with predictions for 2019 – ‘tis the season, so they say. Since 2010, BlueConic has been building...
Marketers Pay the Price for an Undefined CDP Category
Whether in the press or research reports, coverage of customer data platforms (CDP) has exploded. But to buyers, the hype has created a problem. With such a rapid growth...
Six Great Questions about CDPs from LiveRamp’s RampUp! Event
I had the opportunity earlier today to sit on a panel at RampUp from LiveRamp specifically dedicated to the topic of customer data platform’s status as the newest shiny...
What the Rise of CDPs and of Subscription Business Models Have in Common
The rise of subscription services is a huge opportunity for retailers to deliver great customer experiences. First-party data, when used right, can help facilitate that and lead subscription services...
Key Lessons in Digital Transformation from MarTech2018
How do marketing technology buyers help deliver on great customer experiences? Marketing leaders at MarTech 2018 have some advice.
How DTC Brands Maximize Their Customer Data Advantage
Learn how DTC brands are using their first-party customer data to gain a competitive advantage over brands that sell through traditional retail channels.