Blog

The Ultimate Guide to CDPs

Get answers to frequently asked questions about the customer data platform (CDP) and discover how the technology helps companies unlock revenue, improve operational efficiency, and accelerate growth.

Topics:

CDP Use Cases Lifecycle Marketing Multi-Dimensional Segmentation AI & Machine Learning Privacy & Consent Management Industry: Media/Publishing Industry: Retail Industry: Travel/Hospitality Customer Identity Audience Monetization Technology News & Trends CDP 101 Single Customer View Customer Analytics #BlueCrew

Industry: Consumer Goods|6 Minute Read

Expanding Your CDP Use Cases: CPG Companies

Transformation is nothing new to consumer packaged goods (CPG) companies. Many consumer goods organizations were already experimenting with and optimizing their people, processes, and technologies to accelerate business growth...

CDP Use Cases|8 Minute Read

Use Case-Based CDP Architectural Design, Explained

After securing a customer data platform (CDP), organizations must turn their attention to the types of customer data marketing, commerce, analytics, digital product, and other areas of the business...

Single Customer View|6 Minute Read

How Data Aggregation Helps Multi-Brand Companies

BlueConic customers understand they must recognize customers at every journey stage and orchestrate individualized experiences across lifecycle stages if they want to own the relationship with them and achieve...

Omni-Channel Acceleration|6 Minute Read

Omni-Channel Clienteling: The Future of Retail

Clienteling, which refers to retailers’ ability to provide personalized service and suggestions to customers who visit their ecommerce and brick-and-mortar stores or connect with their call centers and customer...

Single Customer View|6 Minute Read

Why Telecommunications Companies Are Embracing CDPs

Level the playing field with digital native services and over-the-top (OTT) providers. That’s a primary objective for many traditional telecommunications companies today. To achieve this goal, though, these companies...

CDP 101|7 Minute Read

Assessing Your Data Access, Utility, and Confidence

Many companies recognize a customer data platform (CDP) can help them deliver on their strategic ambitions: from gaining an actionable single customer view and accelerating their omni-channel engagement strategies...

Customer Analytics|6 Minute Read

Data and Analytics Leaders’ Role in CDP Evaluation

Based on both RFPs submitted to BlueConic and conversations our team has had with companies interested in customer data platforms (CDP), we’ve seen how organizations across industries and with...

CDP 101|6 Minute Read

Interoperability: A Big Benefit of Pure-Play CDPs

It’s not enough for companies to simply break down data silos by connecting disparate solutions across their technology stacks today. They must also ensure all their platforms and applications...

Industry: Consumer Goods|8 Minute Read

Breaking Down HEINEKEN USA’s First-Party Data Strategy

Recently, HEINEKEN USA Director of Consumer Data Strategy Rebekah (Bek) Kennedy spoke with AdExchanger about the multi-brand company’s evolving first-party data strategy — and the key role BlueConic plays...