Blog

The Ultimate Guide to CDPs

Get answers to all your questions about the customer data platform (CDP) and discover how the tech helps mid-sized and enterprise organizations alike improve their marketing strategies and realize greater ROI.

Topics:

CDP Use Cases Customer Lifecycle Marketing Segmentation Machine Learning Digital Transformation Privacy & Consent Management Media & Publishing Retail & Ecommerce Travel & Hospitality Customer Identity Data Monetization Personalization MarTech News & Trends CDP Unified Data Insights BlueCrew

Retail & Ecommerce|6 Minute Read

Omni-Channel Acceleration: A Growth Opportunity for Retailers

Only 30% of retailers said they’re effective at driving seamless, consistent omni-channel experiences across marketing channels, per a 2020 Bluecore and Forrester survey. That’s a problem. Why? Because 83%...

Digital Transformation|5 Minute Read

What True Business Innovation Entails in 2021

‘Business innovation’ may seem like just another buzzword. (Or, at least a rather vague term.) In reality, it’s a key part of companies’ success today. The more innovative business...

Insights|4 Minute Read

How Customer Analytics Tools Democratize Data

More and more companies are looking for customer analytics tools that will enable their entire organization to apply advanced analytics, uncover meaningful customer insights, and quickly act on those...

Insights|6 Minute Read

How Strong Data Literacy Leads to Greater ROI

Improving their data literacy may not be a big priority for marketing, ecommerce, and customer experience professionals today. After all, that’s why there’s a data science team: They can...

Customer Experience|7 Minute Read

How to Deliver a Better Digital Experience

Provide a top-tier digital experience (DX) that leads to a great customer experience. One that commands individuals’ attention across their increasingly complex customer journeys. Many (if not most) consumer-centric...

Digital Transformation|8 Minute Read

Improving Your Business Efficiency with a CDP

Executives and management can improve business efficiency in many ways today. They can: Delegate responsibilities and tasks to the most relevant team members Ensure there is constant, seamless, cross-departmental...

MarTech News & Trends|4 Minute Read

The Marketing Suites Are Not Your Saviors

In a recent blog post, CDP Institute Founder David Raab wrote the following: I agree with a few points generally. For instance, that marketing suites are shorting the ‘best-of-breed’...

CDP Use Cases|7 Minute Read

Defining Minimum Viable Data for CDP Use Cases

You don’t need to know all the customer data platform (CDP) use cases you’ll ever want to execute immediately after implementing the business technology for your organization. However, you...

CDP|6 Minute Read

The Change Management Guide for CDP Adopters

Preparation. Implementation. Follow-through. These are the key phases of successful change management, per Harvard Business School Online contributor Tim Stobierski. They’re also the phases business leaders — starting at...