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But, Do I Need Both? The CDP vs. DMP discussion continues

Without question, our best-read content is about the differences between CDPs and DMPs. More than a year since we published the original blog post...

Topics:

Connections Segmentation Machine Learning Single Customer View Privacy and Consent Management MarTech Content Metering BlueCrew Publishing Retail

Connections|2 Minute Read

Bridge the Gap Between Identifiable Customer Records and Their Anonymous Advertising Touchpoints

In the past few years, “digital transformation” is the buzzword on marketers’ minds. Brands are focusing on customer data strategies and technologies that deliver real-time and relevant messaging to...

Personalization|2 Minute Read

Why Publishers Need to Hold On to Their First-Party Data

Earlier last week, Buzzfeed and the WSJ reported that Apple will debut a new subscription service within its Apple News product on March 25th. Apple aims to create a...

Personalization|4 Minute Read

Travel Websites Personalize with First-Party Data

Destination marketing organizations (DMO) need to attract visitors to their destination through relevant messaging, provide a breadth of relevant activities, and ultimately, get travelers to partake in tourism at their destination.

MarTech|6 Minute Read

CDPs Are Like Solving a Jigsaw Puzzle: The Foundation on Which it is Built Matters

Database architecture matters when choosing a CDP. BlueConic's Cory Munchbach explains the differences between them how they impact your marketing.

Content Metering|3 Minute Read

Why Publishers Personalize a Reader’s Experience

In a recent user group meeting with some of our top publishing customers, we learned how they use BlueConic to personalize content and experiences for their readers.

MarTech|3 Minute Read

Four Best Practices for a Website Redesign with a CDP

It’s a new year and we’re celebrating with a new website. We love our new look (we’re only a little biased)! But as all marketers know, a website re-launch...

MarTech|3 Minute Read

What’s in Store for MarTech 2019

We hope you all had a great holiday! We’re back this week with predictions for 2019 – ‘tis the season, so they say. Since 2010, BlueConic has been building...

MarTech|7 Minute Read

Marketers Pay the Price for an Undefined CDP Category

Whether in the press or research reports, coverage of customer data platforms (CDP) has exploded. But to buyers, the hype has created a problem. With such a rapid growth...

MarTech|4 Minute Read

Six Great Questions about CDPs from LiveRamp’s RampUp! Event

I had the opportunity earlier today to sit on a panel at RampUp from LiveRamp specifically dedicated to the topic of customer data platform’s status as the newest shiny...