Blog

What Digital Transformation Means in 2020

The "digital transformation" definition has evolved significantly over the last decade. Discover what a modern digital transformation strategy entails in 2020 — and the pivotal role martech plays in that strategy.

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Topics:
Customer Lifecycle Marketing Machine Learning Unified Data Use Cases BlueCrew CDP Customer Identity Data Monetization Digital Transformation Insights Integrations MarTech News & Trends Media & Publishing Personalization Privacy & Consent Management Retail & Ecommerce Segmentation Travel & Hospitality
Privacy & Consent Management|9 Minute Read

CCPA Compliance: How to Mitigate Your Risks

The California Consumer Privacy Act (CCPA) is officially here. That means CCPA compliance has become the primary focal point for marketing professionals and brands worldwide. What was once a...

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Personalization|10 Minute Read

Personalization in the Age of Consumer Privacy

The goal posts for successful personalization have been moved for all marketers today. More broadly, the rules of the personalized marketing “game” — especially those pertaining to privacy —...

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Customer Identity|7 Minute Read

Customer Identity and Marketing’s New Normal

Writing for Ad Age, marketer Kevin Dean recently discussed why it’s so important for companies to piece together customer identity for all contacts in all their databases today: “Identity...

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BlueCrew|7 Minute Read

2019 Year in Review: BlueConic’s Growth Continues

Another year is in the books for the #BlueCrew — and what a year it was. From unveiling one of our most anticipated new features and new customer stories...

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Unified Data|8 Minute Read

Thriving After Third-Party Cookies: A Guide

The impending death of third-party cookies could be seen coming from a mile away. Publishers and advertisers alike saw the writing on the wall once Apple Safari, Google Chrome,...

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Digital Transformation|12 Minute Read

What Digital Transformation Means in 2020

The year is 2010. Your C-suite asks you, an expert marketer, and your team to develop a “digital transformation strategy” that can help take your marketing (and metrics) to...

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CDP|6 Minute Read

4 Fundamental Truths of Marketing Clouds They’ll Never Tell You

It was a big year for so-called “marketing clouds” in 2019 when it comes to customer data platforms. After going on the record repeatedly with their own versions of...

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BlueCrew|4 Minute Read

BlueConic Awarded Best Company Culture of 2019

Thriving company cultures aren’t created overnight. Rather, they’re slowly but steadily defined — initially by a brand’s leadership team (hiring the right people, codifying the right values, etc.) and,...

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Use Cases|9 Minute Read

Building a B2B Ecommerce Marketing Strategy

There aren’t that many differences between a B2C and B2B ecommerce marketing strategy today. When you look closely at both types of retail marketing approaches, you’ll notice: Both of...

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