Blog

How to Reduce Your Customer Attrition Rate with a CDP

Regularly reducing churn is a top task for modern marketers. Learn how you can steadily lower your customer attrition rate with more comprehensive first-party data analysis, the use of predictive churn models, and an enhanced customer engagement model.

Topics:

Customer Lifecycle Marketing Machine Learning Unified Data Use Cases BlueCrew CDP Customer Identity Data Monetization Digital Transformation Insights Integrations MarTech News & Trends Media & Publishing Personalization Privacy & Consent Management Retail & Ecommerce Segmentation Travel & Hospitality

Insights|7 Minute Read

Business Intelligence Reporting: Better with a CDP

The definition for the umbrella term “business intelligence” (BI) varies, depending on who you ask within a given organization. Sales and support teams, for example, likely have a much...

Customer Lifecycle Marketing|10 Minute Read

Adapting Your Strategic Marketing Plan Amid Disruption

In times of great disruption and change (see: 2020 and the foreseeable future), brands rightfully adjust their strategic marketing plans, sales strategies, and business models to both accommodate their...

Customer Experience|8 Minute Read

The Integrated Marketing Communication Playbook

Integrated marketing communication (IMC) that incorporates consistent messaging across both digital media and offline channels to target audiences based on unified first-party data. This is the premier approach used...

Customer Lifecycle Marketing|9 Minute Read

Elevating Your Account-Based Marketing Strategy

The optimal account-based marketing (ABM) strategy today is much more nuanced than the ones implemented by B2B marketing professionals even just a handful of years ago. Gone are the...

MarTech News & Trends|6 Minute Read

Discover MarTech 2020: Highlights and Insights

The marketing community was unable to come together in San Jose for MarTech West 2020, unfortunately. In fact, the status of MarTech East and all other digital marketing conferences...

Customer Lifecycle Marketing|9 Minute Read

Customer Relationship Management Best Practices

Customer relationship management is clearly synonymous with a very specific type of marketing and sales software use by seemingly all brands today. (We’ll give you one guess.) But the...

Machine Learning|7 Minute Read

Addressing Your Customer Attrition Rate

You can only reduce your customer attrition rate (a.k.a. your turnover rate or churn rate) with proactive measures. (Not exactly a revelation to you and your marketing team, right?)...

Segmentation|6 Minute Read

Customer Segmentation Analysis: A Guide

Customer segmentation analysis remains a highly critical task for marketers today. And now, there’s a simpler, far more efficient means to conduct this data analysis. When done carefully and...

Machine Learning|9 Minute Read

Upgrading Your Ecommerce Analytics Tools

The ideal ecommerce analytics solution offers lots of information and insights about your audience, brand offerings, personalization tactics, and other facets of your retail marketing. More specifically, a best-in-class...