Blog
Clearing Up Customer Data Management Confusion

Learn the five keys to customer data management success in our dedicated guide for marketers, including the need to build a true single customer view and prioritize customer identity in all marketing activities.

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Topics:
Customer Lifecycle Marketing Machine Learning Unified Data Use Cases BlueCrew CDP Customer Identity Data Monetization Digital Transformation Insights Integrations MarTech News & Trends Media & Publishing Personalization Privacy & Consent Management Retail & Ecommerce Segmentation Travel & Hospitality
Digital Transformation|8 Minute Read

The MarTech Stack Evaluation Guide for Marketing

There’s no such thing as the “perfect” marketing technology (a.k.a. martech) stack. But that isn’t stopping today’s digital marketing professionals from trying to build one. Check out each annual...

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Retail & Ecommerce|8 Minute Read

Ecommerce Marketing Powered by a Single Customer View

In today’s digital economy, ecommerce marketing professionals at both bricks-and-clicks and ecommerce-only retailers face extreme pressure as they go head to head with giants like Amazon and Walmart who...

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Customer Lifecycle Marketing|8 Minute Read

Strengthening Your Customer Acquisition Strategy

As your martech stack evolves over time, so should your customer acquisition strategy — and, in turn, your efforts to drive down your customer acquisition costs (CAC). Odds are...

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Uncategorized|8 Minute Read

Crafting an Ideal Customer Profile for Marketing

Creating an ideal customer profile is no longer just a pipe dream for marketers. Sure, marketing cloud suites have long promised the “complete” profile of every prospect, buyer, and...

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Customer Lifecycle Marketing|6 Minute Read

Evolving Your Customer Engagement Strategy

The days of the impersonal, old-school customer engagement strategy — one that entailed semi-relevant, somewhat-targeted messaging sent to prospects and customers across a few, seemingly lucrative channels at imprecise...

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Personalization|7 Minute Read

How to Enhance Your Targeted Advertising ROI

In this new age of customer data privacy, there is certainly a case to be made against targeted advertising that uses both consumers’ behavioral and contextual data. After all,...

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Customer Experience|7 Minute Read

Clearing Up Customer Data Management Confusion

Developing a strategy to optimize and improve customer experience (CX) is not new. After all, Burger King launched its famous “Have It Your Way” campaign many decades ago. Legend...

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Customer Experience|9 Minute Read

Improving Your Front-End Customer Experience

Marketers constantly evaluate the ideal back-end marketing technology they need to deliver a high-quality customer experience (CX) for their prospects and buyers. And they should. After all, built-for-purpose martech...

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Privacy & Consent Management|9 Minute Read

CCPA Compliance: How to Mitigate Your Risks

The California Consumer Privacy Act (CCPA) is officially here. That means CCPA compliance has become the primary focal point for marketing professionals and brands worldwide. What was once a...

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Whether you’re looking for operational efficiencies or improved marketing effectiveness through data activation, our customer data platform can help.