But, Do I Need Both? The CDP vs. DMP discussion continues
Without question, our best-read content is about the differences between CDPs and DMPs. More than a year since we published the original blog post...Read More
Bridge the Gap Between Identifiable Customer Records and Their Anonymous Advertising Touchpoints
In the past few years, “digital transformation” is the buzzword on marketers’ minds. Brands are focusing on customer data strategies and technologies that deliver real-time and relevant messaging to...
Why Publishers Need to Hold On to Their First-Party Data
Earlier last week, Buzzfeed and the WSJ reported that Apple will debut a new subscription service within its Apple News product on March 25th. Apple aims to create a...
Travel Websites Personalize with First-Party Data
Destination marketing organizations (DMO) need to attract visitors to their destination through relevant messaging, provide a breadth of relevant activities, and ultimately, get travelers to partake in tourism at their destination.
CDPs Are Like Solving a Jigsaw Puzzle: The Foundation on Which it is Built Matters
Database architecture matters when choosing a CDP. BlueConic's Cory Munchbach explains the differences between them how they impact your marketing.
Why Publishers Personalize a Reader’s Experience
In a recent user group meeting with some of our top publishing customers, we learned how they use BlueConic to personalize content and experiences for their readers.
Four Best Practices for a Website Redesign with a CDP
It’s a new year and we’re celebrating with a new website. We love our new look (we’re only a little biased)! But as all marketers know, a website re-launch...
What’s in Store for MarTech 2019
We hope you all had a great holiday! We’re back this week with predictions for 2019 – ‘tis the season, so they say. Since 2010, BlueConic has been building...
Marketers Pay the Price for an Undefined CDP Category
Whether in the press or research reports, coverage of customer data platforms (CDP) has exploded. But to buyers, the hype has created a problem. With such a rapid growth...