Blog

The Ultimate Guide to CDPs

Get answers to frequently asked questions about the customer data platform (CDP) and discover how the technology helps companies unlock revenue, improve operational efficiency, and accelerate growth.

Topics:

CDP Use Cases Lifecycle Marketing Multi-Dimensional Segmentation AI & Machine Learning Privacy & Consent Management Industry: Media/Publishing Industry: Retail Industry: Travel/Hospitality Customer Identity Audience Monetization Technology News & Trends CDP 101 Single Customer View Customer Analytics #BlueCrew

Industry: Media/Publishing|7 Minute Read

Why Innovative Publishers Power Their Publishing Suite With a CDP

If you run your publishing suite without a pure-play CDP, your car has no engine. Let’s start by what we mean by publishing suite. Similar to the marketing clouds,...

Data Clean Room|8 Minute Read

Data Clean Rooms: The Next Era of CPG

This past decade (this past year especially!) fundamentally shifted how CPG companies create, market, and distribute products. Whether it’s global supply chain innovation (and disruption), changing consumer behavior, or...

Customer Identity|8 Minute Read

Probabilistic and Deterministic Matching, Explained

You may have your own working set of definitions for “deterministic matching” and “probabilistic matching,” but is everyone in your organization on the same page about how customer identities...

Lifecycle Marketing|7 Minute Read

Customer Lifecycle Management: An Ongoing Effort

The success of many companies’ marketing strategies (and, in turn, their growth strategies) today is still too dependent on the success of their static, outbound campaigns. The problem with...

Industry: Consumer Goods|6 Minute Read

Expanding Your CDP Use Cases: CPG Companies

Transformation is nothing new to consumer packaged goods (CPG) companies. Many consumer goods organizations were already experimenting with and optimizing their people, processes, and technologies to accelerate business growth...

CDP Use Cases|8 Minute Read

Use Case-Based CDP Architectural Design, Explained

After securing a customer data platform (CDP), organizations must turn their attention to the types of customer data marketing, commerce, analytics, digital product, and other areas of the business...

Single Customer View|6 Minute Read

How Data Aggregation Helps Multi-Brand Companies

BlueConic customers understand they must recognize customers at every journey stage and orchestrate individualized experiences across lifecycle stages if they want to own the relationship with them and achieve...

Omni-Channel Acceleration|6 Minute Read

Omni-Channel Clienteling: The Future of Retail

Clienteling, which refers to retailers’ ability to provide personalized service and suggestions to customers who visit their ecommerce and brick-and-mortar stores or connect with their call centers and customer...