Blog

Consent Management: The Key to Data Compliance

Compliance with GDPR, CCPA, and other data privacy laws requires brands to offer consent opt-out options to consumers. How do these organizations accomplish this? With a consent management solution — or martech, like a CDP, with consent management functionality built in.

Topics:

Connections Segmentation Machine Learning Single Customer View Privacy and Consent Management MarTech Content Metering BlueCrew Publishing Retail

News|8 Minute Read

How ITP Impacts Marketing: The Need for a New Customer Engagement Model

ITP and similar browser changes have made it clear for brands of all kinds today: Consumer privacy and protection remain a top priority. It’s critical to understand how to...

Single Customer View|9 Minute Read

The Customer Churn Prediction Guide

There is no crystal ball for customer churn prediction that can show you exactly when some of your highest-value buyers will exit their respective customer journeys and fail to...

Segmentation|8 Minute Read

Improving the Marketing-Data Science Relationship

The traditional marketing-data science dynamic is changing — and for the better. The days of marketers relying on (or longing for) their resident data scientist to collect and organize...

MarTech|6 Minute Read

BlueConic Named Best Customer Data Platform 2019

We’re fairly biased, but if you ask us — and the folks behind the MarTech Breakthrough Awards — our customer data platform is the best solution for unifying and...

Privacy and Consent Management|7 Minute Read

Consent Management: The Key to Data Compliance

Since the rollout of the EU GDPR rules and announcement of the California data privacy law, companies of all kinds have started to turn to consent management solutions that...

Personalization|7 Minute Read

Real-Time Marketing with Real-Time Data: A Guide

The bad news: Only 7% of marketers say they have the ability to use real-time data to implement real-time marketing activities to their leads and customers, a CMO Council...

Segmentation|7 Minute Read

Behavioral Segmentation Examples and Insights

Nine in 10 marketers say behavioral segmentation is the most effective form of customer segmentation for their businesses today. What’s more, organizations that take advantage of behavioral data from...

MarTech|11 Minute Read

The Best Digital Marketing Conferences

The best digital marketing conferences are not the ones where you get the best swag (though it doesn’t hurt) or hear keynote speakers from totally random fields (though they...

Segmentation|8 Minute Read

Customer Segmentation: A Marketer’s Guide

Customer segmentation and personalization go hand in hand for marketers. Success with the former (bucketing buyers based on various criteria from your data sources) leads to success with the...

Consent Management: The Key to Data Compliance

How ITP Impacts Marketing: The Need for a New Customer Engagement Model

The Customer Churn Prediction Guide

Improving the Marketing-Data Science Relationship

BlueConic Named Best Customer Data Platform 2019

Consent Management: The Key to Data Compliance

Real-Time Marketing with Real-Time Data: A Guide

Behavioral Segmentation Examples and Insights

The Best Digital Marketing Conferences

Customer Segmentation: A Marketer’s Guide

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