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The Ultimate Guide to CDPs

Get answers to frequently asked questions about the customer data platform (CDP) and discover how the technology helps companies unlock revenue, improve operational efficiency, and accelerate growth.

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CDP Use Cases Lifecycle Marketing Multi-Dimensional Segmentation AI & Machine Learning Privacy & Consent Management Industry: Media/Publishing Industry: Retail Industry: Travel/Hospitality Customer Identity Audience Monetization Technology News & Trends CDP 101 Single Customer View Customer Analytics #BlueCrew

Technology News & Trends

10 Articles to Add to Your Holiday Reading List

As we slide into the holidays, it’s a good time to take a breather after another tumultuous pandemic year. In addition to gathering with friends and family, many of...

Uncategorized

Power Your Social Advertising with Rich First-Party Data

Spending on paid media continues to increase with social media advertising expected to reach almost $57 Billion in 2022 and over half of marketers surveyed saying they’ll increase their...

Data Clean Room

Make BlueConic the Brain Behind Salesforce Marketing Cloud

The world looked a little different prior to customer data platforms (CDPs). Marketing clouds ruled the martech landscape. Marketers signed up because of lofty promises around ease and execution...

Direct-to-Consumer

Case Update: Belgian Cycle Factory’s Second Pandemic Pivot

The Belgian Cycling Factory (BCF), Belgium’s largest cycling company, owns multiple premium brands like Ridley, Eddy Merckx, MyCorsa, Bikevalley, and Forza. Our first case study on BCF told the...

Single Customer View

Marketers Get More Utility from Snowflake with BlueConic

Snowflake and data lake solutions like it are incredibly popular with IT and data scientists, with good reason. What’s not to love about the ability to store all of...

Single Customer View

Unified Profile Terms, Defined

At BlueConic, the core organizing principle of our platform is the unified profile. This is where all of the first-party customer data is stored. What is a “unified profile”?...

Industry: Media/Publishing

Why Innovative Publishers Power Their Publishing Suite With a CDP

If you run your publishing suite without a pure-play CDP, your car has no engine. Let’s start by what we mean by publishing suite. Similar to the marketing clouds,...