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Digital Marketing Definitions to Know: 2020 Edition

We break down the digital marketing definitions for 20 important terms, concepts, and features associated with modern martech that every marketer should know today: from customer segmentation to single source of truth.

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Topics:
Customer Lifecycle Marketing Machine Learning Unified Data Use Cases BlueCrew CDP Customer Identity Data Monetization Digital Transformation Insights Integrations MarTech News & Trends Media & Publishing Personalization Privacy & Consent Management Retail & Ecommerce Segmentation Travel & Hospitality
Customer Lifecycle Marketing|10 Minute Read

Email Marketing Best Practices with a CDP

Even if you don’t own or assist with campaigns for your company, chances are you can recite the most common, must-implement, ROI-improving email marketing best practices in your sleep:...

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Customer Lifecycle Marketing|7 Minute Read

3 Highly Effective Customer Retention Strategies

So much attention and effort is paid to customer acquisition approaches by marketers today that not nearly as much time and energy is spent on cultivating effective customer retention...

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MarTech News & Trends|

Digital Marketing Definitions to Know: 2020 Edition

Understanding the myriad digital marketing definitions associated with modern customer databases and navigating the continually evolving martech maze are two tall tasks for brands today. When selecting marketing technology...

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Machine Learning|7 Minute Read

Customer Lifetime Value Calculation with Predictive Modeling

Practically every experienced marketer today knows how to calculate customer lifetime value (CLV). The specific CLV formula may deviate slightly from one brand to another and across different niches...

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Use Cases|9 Minute Read

How B2B Ecommerce Brands Thrive with CDPs

As with all other industries, digital transformation has become a top priority for B2B ecommerce brands. Emerging business technologies are being implemented at B2B ecommerce companies internationally — and...

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Customer Lifecycle Marketing|10 Minute Read

How to Boost Marketing ROI: Formula for Success

Demonstrate sizable, continually growing digital marketing ROI from a mix of long-term, integrated campaigns to targeted audiences and insight-driven, real-time messaging to interested prospects and customers: That’s what every...

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Insights|6 Minute Read

Customer Insights: A Crucial Component of Your Marketing

Everyone wants to be recognized as an individual. Your customers are no different. The first step to understanding your audience is to unearth customer insights about them: their demographics,...

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Machine Learning|9 Minute Read

AI Marketing Use Cases for Everyday Marketers

Examples of AI marketing are all around us. In fact, just about every brand website, email, ad, and social media share today is developed with some help from artificial...

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Unified Data|9 Minute Read

First-Party Data: The Future of Marketing

First-party data isn’t some trendy digital marketing buzzword that will fade in time. Not in the least. Rather, first-party data is the future of marketing: an invaluable and indispensable...

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