Blog

Marketing Cloud CDP: Oxymoron, Vaporware, or Other?

No fewer than three of the leading so-called marketing clouds to make splashy headlines announcing their own flavors of customer data platforms. But, what do these announcements actually mean? Marketing Cloud entrants officially validate the CDP as its own marketing technology category.

Topics:

Connections Segmentation Machine Learning Single Customer View Privacy and Consent Management MarTech Content Metering BlueCrew Publishing Retail

MarTech|11 Minute Read

The Best Digital Marketing Conferences

The best digital marketing conferences are not the ones where you get the best swag (though it doesn’t hurt) or hear keynote speakers from totally random fields (though they...

Segmentation|8 Minute Read

Customer Segmentation: A Marketer’s Guide

Customer segmentation and personalization go hand in hand for marketers. Success with the former (bucketing buyers based on various criteria from your data sources) leads to success with the...

Personalization|7 Minute Read

Customer Lifecycle vs. Customer Journey, Explained

Customer lifecycle marketing and customer journey marketing are often used interchangeably by marketers. In short, they shouldn’t be — and the reason is simple: Marketers and their teams own...

Privacy and Consent Management|6 Minute Read

CCPA: Understanding the California Consumer Privacy Act

The California Consumer Privacy Act of 2018 (CCPA) hasn’t even gone into effect in the Golden State. And yet, marketers already refer to the impending law as “California GDPR”...

MarTech|6 Minute Read

Investing in a Customer Data Platform: How to Get Buy-in

“What is a CDP? Is a customer data platform like a CRM or DMP? Does it basically do the same thing?” At one point, these were questions you had...

Privacy and Consent Management|6 Minute Read

One Year Later: How GDPR Changed the Customer Data Landscape

The official General Data Protection Regulation (GDPR) website deems it “the most important change in data privacy regulation in 20 years.” That very well may be the case. However,...

Publishing|6 Minute Read

AdExchanger Awards Finalist, National Review, Increases Subscriptions by 4x with a CDP

We love celebrating our customers’ success here! We’re proud to announce National Review is a finalist for the upcoming Ad Exchanger Awards, an inaugural award “designed to recognize and...

Machine Learning|4 Minute Read

How a CDP Unlocks the Power of AI for Marketers

Data scientists, business intelligence professionals, and marketers have learned to expect a status quo when it comes to using artificial intelligence and marketing: It is time-consuming and requires handoffs...

Machine Learning|5 Minute Read

AI Basics For Marketers: Machine Learning Explained

BlueConic recently launched AI Workbench for data scientists and marketers to bridge the gap between teams and better enable AI in marketing. But it’s not just about technology. Teams...