Blog

The Ultimate Guide to CDPs

Get answers to all your questions about the customer data platform (CDP), and discover how the modern martech helps enterprise organizations across numerous industries improve their marketing strategies and ROI.

Topics:

Customer Lifecycle Marketing Machine Learning Unified Data Use Cases BlueCrew CDP Customer Identity Data Monetization Digital Transformation Insights Integrations MarTech News & Trends Media & Publishing Personalization Privacy & Consent Management Retail & Ecommerce Segmentation Travel & Hospitality

Customer Lifecycle Marketing|7 Minute Read

The Limits of Legacy Campaign Management Tools

Reliance on marketing campaign management software remains high among enterprise companies across industries. (Especially those that are reluctant to update their martech.) And it’s fairly easy to see why....

Retail & Ecommerce|10 Minute Read

CPG Marketing’s First-Party Data Opportunity

COVID-19 and subsequent shifts in the economy have unequivocally disrupted businesses around the world. Perhaps none so much as the consumer packaged goods (CPG) industry. As quarantine and social...

Media & Publishing|5 Minute Read

How Successful Publishers Grow Subscription Revenue

Now, more than ever, publishers are turning to subscription revenue in their ongoing quest to diversify their revenue streams and improve their bottom lines. In fact, a 2019 Digiday...

Customer Lifecycle Marketing|9 Minute Read

Customer Lifecycle Orchestration: A Guide

In an age of accelerated digital transformation, agility is a must for marketers. And customer lifecycle orchestration is the approach many marketers now employ to become more agile. You...

Customer Lifecycle Marketing|6 Minute Read

Why Customer Journey Orchestration Is Impossible

“What is customer journey orchestration?” It’s a frequently asked question among marketers today. Chances are, you or someone on your team (likely even your CMO) has asked it at...

Uncategorized|7 Minute Read

How to Grow Your Customer Analytics Maturity

At a high level, customer analytics is an invaluable resource that (surprise) makes analyzing customer interactions and behaviors to discern trends and patterns easy for marketing. At a microscopic...

MarTech News & Trends|8 Minute Read

Advancing Your Data-Driven Marketing Strategy

Data-driven marketing is marketing today. Pure and simple. You won’t find a successful enterprise brand that doesn’t leverage their big data to define their target audiences, develop integrated marketing...

Customer Experience|7 Minute Read

The Modern Enterprise Marketing Technology Stack

An enterprise marketing team’s typical martech setup often looks far different than the technology stacks for mid-sized brands today. Not necessarily larger. Just different. That’s because enterprise data management...

CDP|30 Minute Read

Customer Data Platform: The Ultimate Guide

The customer data platform (CDP) may seem like a newer marketing technology. The reality is the renowned solution has been around for more than a decade — and helped...