Blog

The Ultimate Guide to CDPs

Get answers to all your questions about the customer data platform (CDP), and discover how the modern martech helps enterprise organizations across numerous industries improve their marketing strategies and ROI.

Topics:

Customer Lifecycle Marketing Machine Learning Unified Data Use Cases BlueCrew CDP Customer Identity Data Monetization Digital Transformation Insights Integrations MarTech News & Trends Media & Publishing Personalization Privacy & Consent Management Retail & Ecommerce Segmentation Travel & Hospitality

Uncategorized|7 Minute Read

How to Grow Your Customer Analytics Maturity

At a high level, customer analytics is an invaluable resource that (surprise) makes analyzing customer interactions and behaviors to discern trends and patterns easy for marketing. At a microscopic...

MarTech News & Trends|8 Minute Read

Advancing Your Data-Driven Marketing Strategy

Data-driven marketing is marketing today. Pure and simple. You won’t find a successful enterprise brand that doesn’t leverage their big data to define their target audiences, develop integrated marketing...

Customer Experience|7 Minute Read

The Modern Enterprise Marketing Technology Stack

An enterprise marketing team’s typical martech setup often looks far different than the technology stacks for mid-sized brands today. Not necessarily larger. Just different. That’s because enterprise data management...

CDP|30 Minute Read

Customer Data Platform: The Ultimate Guide

The customer data platform (CDP) may seem like a newer marketing technology. The reality is the renowned solution has been around for more than a decade — and helped...

Customer Lifecycle Marketing|7 Minute Read

One-to-One Marketing: An Individualized Approach

One-to-one marketing is a strategy employed by many brands. But with varying results. What distinguishes successful individual marketing programs from those that fail to resonate with high-value contacts mostly...

Insights|7 Minute Read

Business Intelligence Reporting: Better with a CDP

The definition for the umbrella term “business intelligence” (BI) varies, depending on who you ask within a given organization. Sales and support teams, for example, likely have a much...

Customer Lifecycle Marketing|10 Minute Read

Adapting Your Strategic Marketing Plan Amid Disruption

In times of great disruption and change (see: 2020 and the foreseeable future), brands rightfully adjust their strategic marketing plans, sales strategies, and business models to both accommodate their...

Customer Experience|8 Minute Read

The Integrated Marketing Communication Playbook

Integrated marketing communication (IMC) incorporates consistent messaging across both digital media and offline channels to target audiences based on unified first-party data. This is the premier approach used by...

Customer Lifecycle Marketing|9 Minute Read

Elevating Your Account-Based Marketing Strategy

The optimal account-based marketing (ABM) strategy today is much more nuanced than the ones implemented by B2B marketing professionals even just a handful of years ago. Gone are the...