Blog

Marketing Cloud CDP: Oxymoron, Vaporware, or Other?

No fewer than three of the leading so-called marketing clouds to make splashy headlines announcing their own flavors of customer data platforms. But, what do these announcements actually mean? Marketing Cloud entrants officially validate the CDP as its own marketing technology category.

Topics:

Connections Segmentation Machine Learning Single Customer View Privacy and Consent Management MarTech Content Metering BlueCrew Publishing Retail

Personalization|6 Minute Read

AdExchanger Awards Finalist, National Review, Increases Subscriptions by 4x with a CDP

We love celebrating our customers’ success here! We’re proud to announce National Review is a finalist for the upcoming Ad Exchanger Awards, an inaugural award “designed to recognize and...

Machine Learning|4 Minute Read

How a CDP Unlocks the Power of AI for Marketers

Data scientists, BI professionals, and marketers have learned to expect a status quo when it comes to using artificial intelligence and marketing: it is time-consuming and requires handoffs between...

Machine Learning|5 Minute Read

AI Basics For Marketers: Machine Learning Explained

BlueConic recently launched AI Workbench for data scientists and marketers to bridge the gap between teams and better enable AI in marketing. But it’s not just about technology. Teams...

MarTech|6 Minute Read

Marketing Cloud CDP: Oxymoron, Vaporware, or Other?

Editor’s Note – May 7, 2019: We updated this post to include SAP’s CDP announcement. Beware the Ides of March – the deadline for settling debts in Ancient Rome. Fitting,...

MarTech|5 Minute Read

Identity vs. Identifier vs. Identity Graph: What’s the Difference?

Marketers are grappling with a lot of meaty topics nowadays—none more so than the concept of “identity.” It’s a difficult and important topic because identity is uniquely tied to...

Connections|2 Minute Read

Bridge the Gap Between Identifiable Customer Records and Their Anonymous Advertising Touchpoints

In the past few years, “digital transformation” is the buzzword on marketers’ minds. Brands are focusing on customer data strategies and technologies that deliver real-time and relevant messaging to...

Personalization|2 Minute Read

Why Publishers Need to Hold On to Their First-Party Data

Earlier last week, Buzzfeed and the WSJ reported that Apple will debut a new subscription service within its Apple News product on March 25th. Apple aims to create a...

Personalization|4 Minute Read

Travel Websites Personalize with First-Party Data

Destination marketing organizations (DMO) need to attract visitors to their destination through relevant messaging, provide a breadth of relevant activities, and ultimately, get travelers to partake in tourism at their destination.

MarTech|6 Minute Read

CDPs Are Like Solving a Jigsaw Puzzle: The Foundation on Which it is Built Matters

Database architecture matters when choosing a CDP. BlueConic's Cory Munchbach explains the differences between them how they impact your marketing.

Marketing Cloud CDP: Oxymoron, Vaporware, or Other?

AdExchanger Awards Finalist, National Review, Increases Subscriptions by 4x with a CDP

How a CDP Unlocks the Power of AI for Marketers

AI Basics For Marketers: Machine Learning Explained

Marketing Cloud CDP: Oxymoron, Vaporware, or Other?

Identity vs. Identifier vs. Identity Graph: What’s the Difference?

Bridge the Gap Between Identifiable Customer Records and Their Anonymous Advertising Touchpoints

Why Publishers Need to Hold On to Their First-Party Data

Travel Websites Personalize with First-Party Data

CDPs Are Like Solving a Jigsaw Puzzle: The Foundation on Which it is Built Matters

See what BlueConic can do for you.