Blog

The Ultimate Guide to CDPs

Get answers to all your questions about the customer data platform (CDP), and discover how the modern martech helps enterprise organizations across numerous industries improve their marketing strategies and ROI.

Topics:

CDP Use Cases Customer Lifecycle Marketing Segmentation Machine Learning Digital Transformation Privacy & Consent Management Media & Publishing Retail & Ecommerce Travel & Hospitality Customer Identity Data Monetization Personalization MarTech News & Trends CDP Unified Data Insights BlueCrew

Insights|7 Minute Read

How to Capitalize on Your Customer Intelligence

Increasing your customer intelligence leads to better marketing and business outcomes. That may seem like a fairly obviously truth about modern marketing. But you’d be surprised how many brands...

Data Monetization|8 Minute Read

The Data Monetization Playbook for Brands

COVID-19 has forced companies worldwide to get creative with their business strategies. In fact, it’s led many to create new revenue streams and business models to sustain growth. One...

Retail & Ecommerce|7 Minute Read

Planning Your 2020 Holiday Marketing Strategy

The case for retailers and ecommerce brands to prioritize and prepare their holiday marketing strategies as far in advance as logistically possible gets stronger every year. In fact, 58%...

Digital Transformation|7 Minute Read

Developing Your Digital Transformation Roadmap

You may have already begun charting a concerted digital transformation roadmap for your brand prior to the beginning of the pandemic. But, if there was ever a time to...

Uncategorized|7 Minute Read

How CMOs Can Transform Their Marketing Programs

The modern CMO faces many complex challenges today. And few in the marketing industry understand this better than long-time CMO advisor and strategist Elizabeth Shaw. Elizabeth has first-hand experience...

CDP|8 Minute Read

Operational Efficiency: A Must-Improve Metric

Operational efficiency is one of those metrics every C-suite knows is important to their brands’ long-term success — and one that needs to be regularly addressed and enhanced. For...

Customer Lifecycle Marketing|6 Minute Read

Rethinking Your Cross-Channel Marketing Strategy

The most successful cross-channel marketing strategies today are based on first-party customer data. Moreover, they drive dynamic and reactive interactions with individuals. More often than not, these well-executed, cross-channel...

Personalization|7 Minute Read

Balancing Personalized Marketing and Data Privacy

In the era of data privacy and security (see: routine data breaches of sensitive data across the United States and around the globe that continue to lower consumers’ confidence...

Customer Experience|8 Minute Read

Customer Experience: A Competitive Differentiator

‘Good’ customer experience (CX) just doesn’t cut it for brands, in this day and age. An above-and-beyond, front-end customer experience strategy is the new standard for large-scale organizations across...