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The Ultimate Guide to CDPs

Get answers to frequently asked questions about the customer data platform (CDP) and discover how the technology helps companies unlock revenue, improve operational efficiency, and accelerate growth.

Topics:

CDP Use Cases Lifecycle Marketing Multi-Dimensional Segmentation AI & Machine Learning Privacy & Consent Management Industry: Media/Publishing Industry: Retail Industry: Travel/Hospitality Customer Identity Audience Monetization Technology News & Trends CDP 101 Single Customer View Customer Analytics #BlueCrew

Direct-to-Consumer|3 Minute Read

Case Update: Belgian Cycle Factory’s Second Pandemic Pivot

The Belgian Cycling Factory (BCF), Belgium’s largest cycling company, owns multiple premium brands like Ridley, Eddy Merckx, MyCorsa, Bikevalley, and Forza. Our first case study on BCF told the...

Single Customer View|4 Minute Read

Marketers Get More Utility from Snowflake with BlueConic

Snowflake and data lake solutions like it are incredibly popular with IT and data scientists, with good reason. What’s not to love about the ability to store all of...

Single Customer View|8 Minute Read

Unified Profile Terms, Defined

At BlueConic, the core organizing principle of our platform is the unified profile. This is where all of the first-party customer data is stored. What is a “unified profile”?...

Industry: Media/Publishing|7 Minute Read

Why Innovative Publishers Power Their Publishing Suite With a CDP

If you run your publishing suite without a pure-play CDP, your car has no engine. Let’s start by what we mean by publishing suite. Similar to the marketing clouds,...

Data Clean Room|8 Minute Read

Data Clean Rooms: The Next Era of CPG

This past decade (this past year especially!) fundamentally shifted how CPG companies create, market, and distribute products. Whether it’s global supply chain innovation (and disruption), changing consumer behavior, or...

Customer Identity|8 Minute Read

Probabilistic and Deterministic Matching, Explained

You may have your own working set of definitions for “deterministic matching” and “probabilistic matching,” but is everyone in your organization on the same page about how customer identities...

Lifecycle Marketing|7 Minute Read

Customer Lifecycle Management: An Ongoing Effort

The success of many companies’ marketing strategies (and, in turn, their growth strategies) today is still too dependent on the success of their static, outbound campaigns. The problem with...

Industry: Consumer Goods|6 Minute Read

Expanding Your CDP Use Cases: CPG Companies

Transformation is nothing new to consumer packaged goods (CPG) companies. Many consumer goods organizations were already experimenting with and optimizing their people, processes, and technologies to accelerate business growth...

CDP Use Cases|8 Minute Read

Use Case-Based CDP Architectural Design, Explained

After securing a customer data platform (CDP), organizations must turn their attention to the types of customer data marketing, commerce, analytics, digital product, and other areas of the business...