Blog

The Ultimate Guide to CDPs

Get answers to all your questions about the customer data platform (CDP), and discover how the modern martech helps enterprise organizations across numerous industries improve their marketing strategies and ROI.

Topics:

CDP Use Cases Customer Lifecycle Marketing Segmentation Machine Learning Digital Transformation Privacy & Consent Management Media & Publishing Retail & Ecommerce Travel & Hospitality Customer Identity Data Monetization Personalization MarTech News & Trends CDP Unified Data Insights BlueCrew

CDP Use Cases|7 Minute Read

Defining Minimum Viable Data for CDP Use Cases

You don’t need to know all the customer data platform (CDP) use cases you’ll ever want to execute immediately after implementing the business technology for your organization. However, you...

CDP|6 Minute Read

The Change Management Guide for CDP Adopters

Preparation. Implementation. Follow-through. These are the key phases of successful change management, per Harvard Business School Online contributor Tim Stobierski. They’re also the phases business leaders — starting at...

BlueCrew|3 Minute Read

CDP Institute Certifies BlueConic as RealCDP

The Customer Data Platform (CDP) Institute educates marketers, analysts, and executives about ‘everything CDP’ — notably, its robust customer data management capabilities. Essentially, it’s a resource on anything and...

Travel & Hospitality|6 Minute Read

Why Travel and Hospitality Must Embrace DTC

COVID upended many industries. Arguably none more so than travel and hospitality. And yet, car rental agencies, hotel chains, major airlines, and tourism entities in the United States and...

Media & Publishing|7 Minute Read

Business Transformation: A Strategic Imperative

Business transformation is a focus for many industries today. One industry that’s arguably led the charge with innovative and successful transformations is media and publishing. In 2020, many media...

Unified Data|5 Minute Read

Data Democratization: Vital for Business Success

Just 38% of companies were “data-driven organizations” in 2020, per NewVantage Partners’ Big Data and AI Executive Survey. Additionally, only 28% had a strong “data culture.” The reasons preventing...

Digital Transformation|6 Minute Read

How to Increase Business Agility with a CDP

Increasing business agility has always been important to executives. But it became especially critical for corporate leaders in the wake of sudden disruption caused by the pandemic. Unfortunately, not...

Data Monetization|5 Minute Read

Audience Monetization: A New Revenue Opportunity

Audience monetization strategies built around consented first-party audience data continue to increase in popularity at media and publishing companies today. And it’s easy to see why. Browser changes designed...

Customer Experience|7 Minute Read

Exceeding Customer Expectations: A Team Effort

Simply meeting customer expectations — through mostly personalized, somewhat-timely, often-relevant interactions with individuals — doesn’t move the needle for businesses today. Leading companies now ‘win’ by consistently exceeding customer...