Blog

The Ultimate Guide to CDPs

Get answers to frequently asked questions about the customer data platform (CDP) and discover how the technology helps companies unlock revenue, improve operational efficiency, and accelerate growth.

Topics:

CDP Use Cases Lifecycle Marketing Multi-Dimensional Segmentation AI & Machine Learning Privacy & Consent Management Industry: Media/Publishing Industry: Retail Industry: Travel/Hospitality Customer Identity Audience Monetization Technology News & Trends CDP 101 Single Customer View Customer Analytics #BlueCrew

Industry: Consumer Goods|8 Minute Read

Breaking Down HEINEKEN USA’s First-Party Data Strategy

Recently, HEINEKEN USA Director of Consumer Data Strategy Rebekah (Bek) Kennedy spoke with AdExchanger about the multi-brand company’s evolving first-party data strategy — and the key role BlueConic plays...

Omni-Channel Acceleration|6 Minute Read

How Consumer Companies Leverage Transactional Data

Customer journeys are more complex than ever. They span many devices, touchpoints, and channels, and individuals move through them, and their customer lifecycle stages, quickly. Despite this complexity and...

Customer Identity|6 Minute Read

Google FLoC’s Impact on Publishers and Advertisers

Google’s new Federated Learning of Cohorts (FLoC) initiative is a “viable privacy-first alternative” to soon-to-be-defunct third-party cookies that can “help publishers and advertisers succeed while also protecting people’s privacy”...

Industry: Retail|5 Minute Read

Expanding Your CDP Use Cases: Retailers

Define the “minimum viable data” required for your initial customer data platform (CDP) use cases. Execute those use cases following CDP implementation. Evaluate the return on investment in terms...

CDP Use Cases|6 Minute Read

Devising Your CDP Use Case Roadmap

Companies aim to achieve many objectives with a customer data platform (CDP). Some want to gain a true single customer view and democratize analytics and data science. Others want...

Direct-to-Consumer|6 Minute Read

Why Consumer Goods Companies Need a DTC Strategy

“Any 21st-century consumer goods company needs to be fluent in the winning strategies of the DTC movement if it wants to succeed,” business expert Emily Heyward wrote for Inc....

CDP 101|6 Minute Read

Strong Data Hygiene: Essential for CDP Success

“Decisions are only as good as the quality of the data upon which they are based,” BlueConic COO Cory Munchbach recently wrote in a Forbes Business Council guest post....

Industry: Media/Publishing|5 Minute Read

Expanding Your CDP Use Cases: Publishers

We’ve covered how companies with a customer data platform (CDP) can get going with their initial set of use cases by defining the “minimum viable data” required to execute...