Blog

The Ultimate Guide to CDPs

Get answers to all your questions about the customer data platform (CDP), and discover how the modern martech helps enterprise organizations across numerous industries improve their marketing strategies and ROI.

Topics:

CDP Use Cases Customer Lifecycle Marketing Segmentation Machine Learning Digital Transformation Privacy & Consent Management Media & Publishing Retail & Ecommerce Travel & Hospitality Customer Identity Data Monetization Personalization MarTech News & Trends CDP Unified Data Insights BlueCrew

Personalization|7 Minute Read

Balancing Personalized Marketing and Data Privacy

In the era of data privacy and security (see: routine data breaches of sensitive data across the United States and around the globe that continue to lower consumers’ confidence...

Customer Experience|8 Minute Read

Customer Experience: A Competitive Differentiator

‘Good’ customer experience (CX) just doesn’t cut it for brands, in this day and age. An above-and-beyond, front-end customer experience strategy is the new standard for large-scale organizations across...

CDP|7 Minute Read

How Financial Services Firms Transform with CDPs

Digital transformation is (finally) a top priority for financial services firms today. A 2019 BDO survey found 97% of financial services companies are working on digital transformation initiatives (e.g.,...

Unified Data|7 Minute Read

The Importance of High-Quality Customer Data

A 2019 Nielsen survey found just 28% of brands deem customer data quality a top priority. And yet, many companies polled noted quality customer data is vital to marketing...

Unified Data|8 Minute Read

Master Data Management vs. CDPs: A Guide

Creating a ‘golden record’ (i.e., profile) for every individual in their respective martech ecosystems and across their databases is an imperative for marketing professionals today. Master data management (MDM)...

BlueCrew|7 Minute Read

Running Pluggable Code at Scale

BlueConic is a fast-growing company, and our accelerated growth impacts the development of our product. To illustrate some of the technical challenges we face, we figured we’d shed some...

Privacy & Consent Management|8 Minute Read

How Consent Management Platforms Fail Marketing

Consent management platforms (CMP) entered the martech landscape at the perfect time. Companies operating in the EU scrambled to comply with the game-changing General Data Protection Regulation (GDPR) (GDPR)...

CDP|8 Minute Read

Why Enterprise Brands Are Investing in CDPs

What do well-known enterprise brands Amazon, Uber, and Netflix have in common? Most notably, they’re large-scale organizations that have forever reset expectations around customer experience by putting the customer...

Customer Lifecycle Marketing|7 Minute Read

The Limits of Legacy Campaign Management Tools

Reliance on marketing campaign management software remains high among enterprise companies across industries. (Especially those that are reluctant to update their martech.) And it’s fairly easy to see why....