BlueConic acquires Blueshift. See what's next for customer growth →
Platform

Customer Growth Engine

Overview

How data, AI, and activation work together to compound revenue growth.

Explore the Growth engine
Understand
Customer Data Platform

The real-time profile that feeds every decision, automatically.

Interactive Experiences

Quizzes, product finders, preference centers that enrich every profile

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Agent Studio
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Agents that decide, act, and optimize across every channel.

Activate
Integrations

150+ connectors to your ESP, ad platforms, data warehouse, and more.

Solutions
For teams
Marketing

Efficient acquisition and higher conversion.

Customer Experience

Retention and loyalty that actually moves the number.

Data & IT

Governed profiles your whole stack can act on.

For industries
Retail & eCommerce

Turn browsers into buyers into regulars.

Consumer Packaged Goods

First-party data your retailers can't give you.

Travel & Hospitality

Reactivate lapsed travelers.

Understand
Browse all Growth Plays

Pre-built plays across every stage of the customer lifecycle.

Customers

All customer stories

How brands use BlueConic to drive measurable growth

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Global Reach, Local Impact: Essity's Blueprint for Data-Driven Marketing Success

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Seeing What Data Alone Can’t Show: How Free People Unlocked Customer Insights With BlueConic

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Acquisition Pressure Test

Your acquisition spend has a leak. Find out where in 90 seconds.

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Blog

Blog

The Brands Winning the Next Decade Are Building Their Moat Right Now

BlueConic CMO Grace Bacon shares why customer context will determine which brands win with AI and how BlueConic’s Blueshift acquisition turns customer understanding into action.

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Blog

The Gap Between Knowing and Doing: Why BlueConic Acquired Blueshift

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Blog

How many of your customers do you actually know?

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Growth Plays
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Media & Publishing
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Revenue Diversification
Engagement & Loyalty
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Awareness
Blog

5 Ways to Stop Shopping Cart Abandonment in Its Tracks

Shopping cart abandonment is a moment—not a metric. Learn 5 ways to act faster, personalize better, and recover more revenue now.

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Blog

5 MarTech Trends You Must Know in 2023

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

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Blog

A Guide to Gamification Marketing: Definition, Benefits, and 5 Interactive Ideas to Gamify Your Marketing Efforts

Discover how gamification works in marketing, with interactive ideas, examples, and best practices for collecting useful customer data.

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Blog

5 Innovative Ways Publishers Can Collect More First-Party Data

Discover five innovative strategies for publishers to build direct relationships with readers and thrive in a post-cookie world by leveraging first-party data.

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Blog

5 Best Practices to Improve Your Customer Experience Strategy

Learn what a customer experience strategy is, why it matters, and how to improve it using proven best practices, metrics, and engagement tactics.

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Blog

3 Truths About AI, Data, and the Future of Customer Experience

Discover three uncomfortable truths from Forrester’s Stephanie Liu on what it really takes to deliver smarter, safer customer experiences in the age of AI.

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Blog

3 Principles to Achieve Success With Behavioral Marketing

Discover how behavioral marketing works, the principles behind it, and how understanding consumer actions can boost engagement, strengthen segmentation, and guide better marketing decisions.

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Blog

3 Common Missteps Slowing Your CDP’s Time-to-Value

Explore common missteps in CDP implementation, including the importance of clear use cases, data readiness, and avoiding over-complication to accelerate time-to-value.

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Blog

2026 Ecommerce Personalization Trends

2026 ecommerce personalization trends to watch as journeys speed up and AI redefines how decisions get made. Plus, best practices to keep your strategy in step.

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Blog

2025 Data Resolutions: Cleaning up the Holiday Chaos

Clean up holiday data by understanding customer intent (self-purchase vs. gifts) through quizzes and interactive tools to improve segmentation, message relevance, & Q1 marketing campaign performance.

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Blog

2024 Outlook: Key Trends in Retail & Consumer Goods

Discover key trends are expected to redefine the retail and consumer goods landscape in 2024, offering both challenges and opportunities for businesses.

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Blog

2023 CDP RFP Predictions Revisited

In January 2023, BlueConic experts made predictions on what to expect for RFP trends in the coming year. Discover how these predictions fared.

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Blog

2022: The Year of the Blue

It’s hard to believe we are about to close the door on 2022. What a year it’s been!

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Blog

How to Reduce Cart Abandonment With Generative AI: 10 Effective Strategies

Learn 10 generative AI strategies to reduce cart abandonment, personalize recovery efforts, and recover more revenue with real-time customer data.

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Blog

10 Practical Use Cases for Next Best Action

See how marketers use AI-powered Next Best Action to drive upsells, retention, and engagement.

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Blog

10 Articles to Add to Your Holiday Reading List

Stay on top of the major trends that will shape marketing, advertising, and supporting technologies in 2022.

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The Customer Growth Engine for B2C brands.

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