Featured resources

Lessons from the Frontline: How to Build a Bulletproof Business Case for a CDP

Struggling to justify martech spend? Learn how to quantify CDP ROI, win executive buy-in, and prove the value of first-party data.

Beyond the Toy Store Shelf: Mattel’s Digital Transformation, Explained

In this fireside chat, Mattel shares how first-party data powers customer-centric marketing, improves media efficiency, and accelerates DTC growth.

Adapting to AI-Driven Search: Survival Strategies for Publishers

Learn about a pressing AI threat that is emerging for publishers and what they can do to adapt.

What AI-Powered Search Means for Publishers: A Talk With Experts

AI-powered search is set to transform the way content is discovered and consumed. Watch now to learn what this means for publishers.

Driving Revenue through Precision: Your Guide to Content Metering Using BlueConic

Explore ways you can use content meters to supercharge your digital subscription strategy.

A Publisher's Guide to Effective Content Metering

Discover how an effective content metering strategy can significantly impact your subscription growth.

The Science of Similarity: How Lookalike Audiences Redefine Retail Audience Targeting

Explore how to identify and target relevant, unknown audiences and drive awareness using lookalike audience targeting with BlueConic.

BlueConic - A CDP Built for Marketing Activations

In this episode of Marketecture podcast, BlueConic CEO Cory Munchbach discusses the history of BlueConic and how and why CDPs emerged, before diving deeper into the inner workings of our platform.

How Remote Work Works in Today's Environment

In this episode of HR Data Labs podcast, BlueConic Chief People Officer Katherine Boardman discusses remote work and how companies can craft it for their employees' benefit.

Developing CDP Use Cases: A Guide for Marketers

Discover the importance of well-defined use cases to guide the selection and implementation of a CDP to achieve business goals.

3 Common Missteps Slowing Your CDP’s Time-to-Value

Explore common missteps in CDP implementation, including the importance of clear use cases, data readiness, and avoiding over-complication to accelerate time-to-value.

10 Things Your CDP Vendor May Not Be Telling You

Discover the right questions to ask when choosing a CDP vendor so you can make an informed choice for your business.

10 Questions to Ask Your CDP Vendor

Ask these critical questions to ensure you choose the right vendor for your business.

Strategies for Effective Personalized Content Recommendations

Learn how publishers can increase reader engagement, retention, and revenue through personalized content recommendations.

Transforming First-Time Buyers into Brand Devotees: How Relevant Experiences Foster Customer Engagement at Lovesac

See how Lovesac uses unified first-party data to bridge online and in-store experiences—and drive smarter, more engaging marketing.

Next-Level Marketing: Unlocking Potential with Generative AI and BlueConic

Find out how leveraging generative AI in tandem with a customer data platform like BlueConic can chart a new trajectory for marketing innovation.

A Publisher’s Guide to Personalized Content Recommendations

Learn how personalized content recommendations based on first-party data can help you boost customer engagement and revenue.

How BroadcastMed: Oncology Division Sunset Their DMP and Grew Digital Revenue by 27%

See how BroadcastMed used BlueConic to activate first-party data, enable precise targeting, and increase digital revenue by 27%.

Collect & Capitalize: Why and How Retail and Consumer Goods Companies Should Build First-Party Data Assets

Demystify the tactics retail and consumer goods companies can use to build or expand a first-party data asset

How Simply Business Used BlueConic Dialogues to Generate 55,000 MQLs in Under Six Months

Discover how Simply Business boosted lead generation by using BlueConic Dialogues, capturing 55k leads in 6 months.

From Awareness to Advocacy: How First-Party Data Shapes Retail Success

Discover how retailers can use the fundamental pillars of the customer journey to drive transformative experiences.

ADPPA: Why marketers should embrace it to build deeper customer relationships

Find out why marketers should embrace ADPPA to build trusted relationships with their customers and use it as a source of differentiation.

The Vital Role of Driving Sales in Your Business

Discover how prioritizing sales can fuel growth, stability, and innovation for your business. Learn the transformative power of strategic sales focus.

What Is Micro-Segmentation Marketing and How Does it Work?

Discover what micro-segmentation marketing is, how it works, and how brands use customer data to create more personalized experiences.

Five Proven Tactics Online Retailers and CPG Organizations Should Adopt When Building a First-Party Data Asset

Discover five tried-and-true tactics to help marketers get their privacy compliant, zero- and first-party data collection efforts off the ground.

Best Practices for Optimizing Your AI-Powered First-Party Data Strategy

Discover some common mistakes organizations make when using AI with first-party customer data and how to overcome them.

Mastering Ecommerce Conversion Optimization: Insider Tips

Boost ecommerce sales by optimizing conversion rates with strategies like mobile-friendly design, persuasive copy, simplified checkout, data-driven insights, and personalized experiences using Jebbit.

Four Best Practices for a Website Redesign with BlueConic

Discover four tips that will save you time and resources while optimizing your website performance and the customer experience at the same time.

CDP Use Cases in Consumer Goods

Get real-world examples of how consumer goods companies are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

How Lovesac and Other Consumer Goods Companies Are Embracing DTC in Their Data Analytics Strategies

Discover how direct-to-consumer trends are propelling consumer goods companies to adopt engagement strategies that leverage first-party data while building trust.