Featured resources

What B2B Marketers Should Look for in a Customer Data Platform

Discover six factors that will help you make more informed decisions and ultimately choose the CDP that best aligns with your organization's long-term growth plans.

BlueConic Celebrates Pride!

At BlueConic, we’re committed to building an inclusive environment for all—both during pride month and throughout the year.

Gamification Examples: How to Engage, Motivate, and Succeed

Want a new and fun way to engage your users and customers? Try adding game elements to your marketing.

DTC’s Evolving Role in Building Privacy-Led Consumer Experiences

In this Q&A, BlueConic Lead Principal, Retail Customer Success Khurram Moiz shares perspectives on how to leverage direct-to-consumer models into privacy-first customer experiences.

How to Create a Clear Path to Purchase and Maximize Sales

Learn howBoost sales with personalized recommendations, quizzes, and targeted content for a seamless path to purchase.

Unlocking Revenue Potential: How Radio and Broadcast Companies Can Tune into Their Audience with First-Party Data and a CDP

Discover how radio and broadcast companies can leverage a CDP to unlock significant growth opportunities, evolve their data strategies, and pave the way for future innovations.

Why Scholarly Publishers are Prioritizing First-Party Data: A Q&A With Colleen Scollans

In this Q&A, Clarke & Esposito's Marketing & Customer Experience Practice Lead, Colleen Scollans, discusses why scholarly publishers are prioritizing first-party data and other industry trends.

Data Down the Drain? CDPs Bring Value to an Underutilized Asset

In this on-demand webinar, explore the economic factors that make it imperative for marketers to have a 360-degree view of their customers.

Celebrating European Mental Health Week: A Q&A with BlueConic’s Steffie Middendorp

In this Q&A, BlueConic’s People Operations Manager, Steffie Middendorp discusses how policies and practices around mental health recovery differ between the US and The Netherlands.

The Top 5 Brands That Have Extreme Customer Loyalty

From Netflix's personalization to Apple's ecosystem, learn how lasting relationships are built.

Build Loyalty through Customer Engagement Strategies

Learn about the customer engagement strategies you can use and their benefits — like encouraging repeat business and brand advocacy.

Retain and Sustain: Customer Retention Strategies

Try these effective customer retention strategies to keep them coming back for more.

What is Engagement Data & How Can You Use It?

Learn how to collect & use engagement data to improve customer engagement. Optimize strategies & drive conversions with this guide from BlueConic.

BlueConic Named 2023 SIIA CODiE Award Finalist for Best Customer Data Platform

Find out why BlueConic was named a 2023 SIIA CODiE Award Finalist in the Best Customer Data Platform category for the third year in a row.

Why We Recognize Mental Health Awareness Month: A Q&A with BlueConic’s People Team

In this Q&A, BlueConic’s Chief People Officer, Katherine Boardman & Sr. People Operations Manager, Kimmy Hauck discuss overcoming the stigma of mental illness and resources available to the BlueCrew.

Forrester Total Economic Impact™: How BlueConic Customers Reduced Operational Costs with up to 90% Time Savings

Webinar On-Demand: How BlueConic Customers Reduced Operational Costs with up to 90% Time Savings

MarTech Day: What Trends Will Define 2023?

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

Introducing BlueConic Premium Support Packages

Learn more about our Premium Support Packages and how they can help you achieve your business goals faster.

The Paradox of Personalization: Balancing Consumer Expectations with Privacy Concerns

Discover the strategies, data, and technology required to successfully design and execute customer experiences that address the personalization-privacy paradox.

BlueConic Customer Corner: Cabinets.com

In this Q&A, Cabinets.com's Jeff Robertson discusses how BlueConic helped reduce reliance on IT and increase agility across the organization.

Gamify for Engagement, Retention & Loyalty: Our Playbook

Turn dull campaigns into unforgettable experiences. Learn how gamification drives customer engagement and lasting brand loyalty.

CDP Use Cases in Media & Publishing

Learn how media and publishing companies are using BlueConic to transform their audience relationships and accelerate growth.

Product Bundling: The Marketing Strategy You Need to Try

Boost sales and customer satisfaction with product bundling. Learn the types, benefits, and real examples to increase AOV and drive growth.

CDP Use Cases in Financial Services

Find out how financial services companies can take advantage of a CDP to achieve their transformation goals.

Experiences by Jebbit AI: The Future of Digital Experiences

Say hello to AI-powered features that can build full digital experiences in mere seconds.

Do Customer-Centric RevOps Leaders Make Better CROs?

In this episode of the CRO Spotlight Podcast, BlueConic CRO Jackie Rousseau-Anderson speaks to Warren Zenna, CEO of the CRO Collective, about how data analytics leaders make great CROs.

Attributing ROI to BlueConic: B2B Media

Discover the most common types of operational challenges that led B2B media companies to invest in BlueConic, as well as the benefits they gained after implementation.

Digiday Publishing Summit 2023: Three Key Takeaways

Here are three key takeaways we heard from the speakers and our conversations on the floor.

5 Must-Have CDP Use Cases That Drive Revenue and Performance

Watch this webinar to explore five high-impact CDP use cases and real-world examples of how organizations use customer data to drive growth and performance.

How CPG Companies Drive Innovation With First-Party Data

Discover how CPG companies are using first-party data to drive innovation and growth while prioritizing consumer privacy.