Featured resources

IDC MarketScape: Worldwide Retail & CPG Customer Data Platform Software Providers 2022 Vendor Assessment

Find out why BlueConic was named a CDP leader in serving the needs of retail and CPG companies worldwide.

2022 Gartner® Market Guide for Customer Data Platforms

Download the Gartner Market Guide for recommendations to help you select the right CDP vendor.

Why Ethical Data Management and Privacy Matter

See why data ethics, privacy, and trust are non-negotiable imperatives that will affect every company over the next decade.

Expanding Your CDP Use Cases: Publishers

Discover three common CDP use cases publishers implement today to unlock reader and subscriber revenue and accelerate business growth.

Why Publishers Rely on CDPs to Grow Revenue

In this webinar we explore how CDPs provide untapped value into your first-party data, insulates you from growing privacy regulations, and helps you build trust with your audiences.

Top 5 Questions on Data Clean Rooms

What is a data clean room and what should you look for when buying a clean room solution? Answers to those questions and more.

Customer Journey Orchestration as a Cookie Alternative

This webinar covers how Vanarama's transition from third to first-party data provided actionable purchasing journey behavior insights to develop omnichannel marketing tactics.

Evolving Your Customer Engagement Strategy

To improve your customer engagement strategy, you need to humanize your brand and build a privacy-conscious marketing program using modern martech.

BlueConic Data Clean Rooms Solution

Explore BlueConic’s data clean rooms solution — a privacy-safe way to share and activate first-party data with trusted partners amid third-party cookie deprecation.

The Journey to Customer-Centricity: Transforming a Centuries-Old Company

Learn how Conn’s HomePlus implemented a customer data platform to transform their organization to put customers at the center of everything they do.

Personalize With Purpose: How Retailers are Raising the Bar with CDPs

This on-demand webinar covers real-world examples of how companies like VF Corp. and LoveSac are raising the bar on personalization strategies with BlueConic.

Why Telecommunications Companies Are Embracing CDPs

Find out why telecommunications companies are turning to customer data platforms to accelerate their business transformation initiatives.

Why Consumer Goods Companies Need a DTC Strategy

Consumer goods companies have the opportunity to transform their relationships with customers by embracing DTC — and investing in a CDP.

Omni-Channel Clienteling: The Future of Retail

Today's top retailers build omni-channel clienteling strategies with a CDP to provide a highly personalized, high-quality CX for customers.

Audience Monetization: A Powerful Revenue Opportunity

Developing audience monetization strategies based on their first-party data is what helps leading media and publishing brands thrive today.

Top 10 CDP Use Cases for 2022

In this on-demand webinar, you'll hear about 10 real-world examples of how companies across industries use a CDP to enable their digital transformation and accelerate growth.

Use Case-Based CDP Architectural Design, Explained

Learn how use cases shape CDP architecture, how to choose the minimum viable data to import, and why pure-play customer data platforms support faster, more efficient activation.

Power Your Social Advertising with Rich First-Party Data

Fewer wasted impressions, increased conversions, and no more manual uploads. Liberate your data for effective social advertising campaigns.

Expanding Your CDP Use Cases: Retailers

Discover three popular CDP use cases that help retailers reduce costs, unlock revenue, and increase operational efficiency.

Devising Your CDP Use Case Roadmap

Learn how BlueConic customers create, execute, and modify their CDP use case roadmaps to increase both revenue and operational efficiency.

Cocktails and Conversations Ft. Evenflo

Josh Reed, The Director of Digital Demand at Evenflo, talks about the company's new eCommerce stack.

Top 12 CDP Use Cases

Download the Top 12 CDP Use Cases eBook to see how organizations use customer data platforms to power personalization, lifecycle marketing, and business growth.

Data Clean Rooms: The Key to Marketing Measurement in the Privacy-First Era

Learn why data clean rooms are providing a viable alternative for closed-loop advertising and marketing measurement.

10 Articles to Add to Your Holiday Reading List

Stay on top of the major trends that will shape marketing, advertising, and supporting technologies in 2022.

Inside Lovesac’s Data Strategy that Powers Customer Centricity

Join Sue Beckett, VP Digital Marketing and E-commerce at Lovesac, as she details the furniture retailer’s journey to creating a single customer view that serves a diverse set of stakeholders.

Salesforce Marketing Cloud Connection

How growth-focused marketers drive smarter customer engagements with Salesforce Marketing Cloud and BlueConic

Are Data Clean Rooms the Future of Attribution? The Key to Post-Cookie Measurement

Join executives from customer data platform BlueConic for a look at data clean room solutions and how they could be critical to your post-cookie attribution and measurement challenges.

Make BlueConic the Brain Behind Salesforce Marketing Cloud

Fuel Salesforce Marketing Cloud with real time, individual-level event and profile data to deliver personalized and timely experiences.

BlueConic’s Salesforce Marketing Cloud Connection

How growth-focused marketers drive smarter customer engagements with Salesforce Marketing Cloud and BlueConic.

Philadelphia Inquirer’s Roadmap to a Sustainable First-Party Data Strategy

Pete Doucette, Chief Revenue Officer at The Philadelphia Inquirer and Strategic Advisor to The Lenfest Institute talks about reengineering the publishing industry for a sustainable future.