Featured resources

BlueConic named a finalist in Digiday and ExchangeWire awards alongside HEINEKEN USA

BlueConic named a finalist in Digiday and ExchangeWire awards alongside HEINEKEN USA.

How Customer Analytics Tools Democratize Data

There are many customer analytics tools. But only an analytics-focused CDP reduces the distance between insight generation and activation.

Planning for the Deprecation of Third-Party Data

Learn how to future-proof your data strategy and discover the challenges marketers must consider when navigating privacy regulations and third-party cookie deprecation.

Data Clean Rooms: The Next Era of CPG

Download our guide to learn how CPG companies can navigate third-party data deprecation and facilitate second-party data sharing with our data clean room.

How Dennis Publishing Made First-Party Data Core to its Business Transformation

Learn how Dennis Publishing is finding new ways to drive growth through audience monetization.

The Third-Party Data Deprecation Playbook

Download our eBook to discover the four essential tools you need for success in the privacy-first era.

Autovia launches first-party data strategy to connect audiences with car makers, dealers and other automotive service providers

BlueConic - Autovia launches first-party data strategy to connect audiences with car makers, dealers and other automotive service providers.

The Third-Party Data Deprecation Playbook

This playbook outlines the 4 tools you need in your third-party data deprecation playbook to lead your organization successfully into a cookiless future.

Beyond the Cookie: Personalization for 2022

Watch this video to learn how you can get beyond the cookie in 2021 and straight to the core of identity in today’s digital world.

The Guide to Probabilistic and Deterministic Matching in Data Science

Learn how deterministic and probabilistic matching support identity resolution and help teams choose the right approach for a first-party data strategy.

Customer Lifecycle Management: An Ongoing Effort

Customer lifecycle management is streamlined and simplified for companies with BlueConic. Learn how your brand can benefit from Lifecycles.

A Single Customer View for Consumer Goods

Download this guide to learn 4 ways consumer goods companies are turning first-party data into a strategic business asset by creating a single customer view for their business.

Ad Targeting in the Extended Identity Crisis

Fill out the form to watch the webinar and learn how to confront both new and longstanding challenges in ad targeting.

Expanding Your CDP Use Cases: CPG Companies

Learn how CPG companies use BlueConic to build DTC relationships, improve media-spend efficiency, and democratize data science and analytics.

Identity Terms, Defined

Download this guide to learn the differences between common mechanisms that relate to the overall concept of identity.

Identity Resolution in 2022: Be Ready When Third-Party Cookies Disappear

In this webinar, we walk through strategies companies have used to create mutually beneficial experiences for them and their customers

Starting Your Customer Data Platform Journey

Learn how you can begin your customer data platform journey — and get on your way to accelerating business growth — in our infographic.

How a CDP Enables Operational Agility

Learn how BlueConic increases self-reliance among business users, reduces costs, removes barriers to experimentation and creativity, and ultimately, accelerates growth.

How Financial Services Firms Transform with CDPs

Digital transformation in financial services is accelerated for firms with a customer data platform (CDP) as their single source of truth.

Enrich Google Analytics Data with a CDP

Find out how you can enrich Google Analytics data for deeper analysis by integrating person-level data captured in a CDP.

A Single Customer View for Telecommunications

Download this guide to learn 3 ways telecommunications companies are turning first-party data into a strategic business asset by creating a single customer view for their business.

What Is a CDP? Customer Data Platform Guide

Learn what a customer data platform (CDP) is, how CDPs work in marketing, key use cases, and how to choose the right platform for your needs.

Why a CDP’s Database Architecture Matters

Database architecture matters when choosing a CDP. Discover three platform structures and how each impacts business efficiency and outcomes.

Data Anonymization vs. Anonymous Data: What’s the Difference?

Understand the difference between data anonymization and anonymous data, how they affect GDPR compliance, and why it matters for marketers and CDPs.

Improving Marketing’s Operational Efficiency with a Customer Data Platform

This webinar examines the benefits of deploying a pure-play CDP in order to manage and activate consented customer data globally, safely, and at scale.

Why Data & Analytics Leaders Are Embracing CDPs

Learn why data and analytics leaders from retailer and consumer goods brands are turning to customer data platforms (CDP).

Assessing Technology’s Impact on Marketing & CX Operations

Discover how the right tech can fundamentally transform how marketing, CX, and other growth teams understand and interact with customers.

How Consumer Companies Leverage Transactional Data

Transactional data is just as important as behavioral and engagement data to consumer companies' omni-channel acceleration strategies.

The Integrated Marketing Communication (IMC) Playbook

Learn what integrated marketing communications is, why it matters, and how unified customer data supports stronger cross-channel marketing.

The Data Monetization Playbook for Brands

Data monetization is a growing trend among leading brands — one that helps them unlock revenue opportunities and accelerate business growth.