Featured resources

3 Ways Media & Publishing Brands Are Growing Subscribers with BlueConic

Discover how publishers like Anchorage Daily News and Hearst Newspapers are building stronger reader relationships.

3 Truths About AI, Data, and the Future of Customer Experience

Discover three uncomfortable truths from Forrester’s Stephanie Liu on what it really takes to deliver smarter, safer customer experiences in the age of AI.

3 Principles to Achieve Success With Behavioral Marketing

Discover how behavioral marketing works, the principles behind it, and how understanding consumer actions can boost engagement, strengthen segmentation, and guide better marketing decisions.

3 Common Missteps Slowing Your CDP’s Time-to-Value

Explore common missteps in CDP implementation, including the importance of clear use cases, data readiness, and avoiding over-complication to accelerate time-to-value.

2026 Ecommerce Personalization Trends

2026 ecommerce personalization trends to watch as journeys speed up and AI redefines how decisions get made. Plus, best practices to keep your strategy in step.

2025’s Hottest CDP Use Cases for Growth, Revenue, and Engagement

Discover 5 essential CDP use cases that drive data strategies, personalization, and business growth. Check out this webinar for real-world insights and practical applications.

2025 Data Resolutions: Cleaning up the Holiday Chaos

Clean up holiday data by understanding customer intent (self-purchase vs. gifts) through quizzes and interactive tools to improve segmentation, message relevance, & Q1 marketing campaign performance.

2024 Outlook: Key Trends in Retail & Consumer Goods

Discover key trends are expected to redefine the retail and consumer goods landscape in 2024, offering both challenges and opportunities for businesses.

2023 CDP RFP Predictions Revisited

In January 2023, BlueConic experts made predictions on what to expect for RFP trends in the coming year. Discover how these predictions fared.

2022: The Year of the Blue

It’s hard to believe we are about to close the door on 2022. What a year it’s been!

2022 Gartner® Market Guide for Customer Data Platforms

Download the Gartner Market Guide for recommendations to help you select the right CDP vendor.

10 Things Your CDP Vendor May Not Be Telling You

Discover the right questions to ask when choosing a CDP vendor so you can make an informed choice for your business.

How to Reduce Cart Abandonment With Generative AI: 10 Effective Strategies

Learn 10 generative AI strategies to reduce cart abandonment, personalize recovery efforts, and recover more revenue with real-time customer data.

10 Questions to Ask Your CDP Vendor

Ask these critical questions to ensure you choose the right vendor for your business.

10 Practical Use Cases for Next Best Action

See how marketers use AI-powered Next Best Action to drive upsells, retention, and engagement.

10 Creative Ways Travel & Hospitality Brands Can Strengthen Customer Relationships

From interactive trip planners to loyalty-driving perks, explore proven tactics for transforming how you engage travelers—before, during, and after their journey.

10 Creative Ways Alcohol Brands Can Build Deeper Customer Connections

Explore 10 creative ways to collect and activate first-party data by turning passive audiences into engaged participants.

10 Articles to Add to Your Holiday Reading List

Stay on top of the major trends that will shape marketing, advertising, and supporting technologies in 2022.