Featured resources

A Publisher’s Guide to Mitigating Churn and Increasing Subscriber Retention

Discover the keys to increasing subscriber loyalty and reducing churn in today’s dynamic publishing environment.

A Publisher's Guide to Effective Content Metering

Discover how an effective content metering strategy can significantly impact your subscription growth.

A Message From Our New CEO: Cory Munchbach

A Message From Our New CEO: Cory Munchbach

A Little Help From Your Friends: Supercharge Your Tech Stack with BlueConic and RocketMill

Supercharge your tech stack and learn about what it takes to know your customers and transform their experiences.

A Guide to Psychographic Segmentation in Marketing Strategies

Discover how psychographic segmentation in marketing helps you understand customer values, motivations, and lifestyles to create more meaningful campaigns.

A Guide to Lifecycle Marketing

Learn what lifecycle marketing is, why it matters, and how to engage customers at every stage with data-driven strategies, best practices, and the right technology.

A Guide to Database Marketing and How It Drives Smarter Customer Growth

Learn how database marketing uses customer data to improve targeting, personalization, retention, and measurable revenue growth.

A Guide to Data Activation Platforms

Learn what data activation platforms are, how they work, and why real-time customer data is essential for personalization, engagement, and growth.

A Guide to Customer Data Integration

Learn what customer data integration is, how it works, and how it improves data quality, eliminates silos, and supports better marketing decisions through unified customer insights.

A Guide to Behavioral Segmentation: Examples, Definition, and Insights

Learn how behavioral segmentation works, why it matters, and how to use real customer actions to drive more relevant experiences, stronger engagement, and measurable growth.

A Daily Dose of Trust: Haleon’s Privacy-First Data Strategy for Centrum Vitamins

Learn how Haleon used Experiences by Jebbit to boost engagement, collect first-party data, and drive a 43% redirect rate for Centrum Vitamins.

A Complete Guide to the Integrated Pure-Play CDP

In this comprehensive guide, we’ll take a closer look at integrated pure-play CDPs, exploring their defining features, advantages, and real-world applications.

A Beginner’s Guide to Second-Party Data & Its Growing Relevance

Understand the basics of second-party data and why this oft-overlooked form of consumer data will play a critical role in helping companies future-proof their marketing efforts.

90-Day Black Friday Cyber Monday Checklist

Follow this 90-day BFCM checklist to act on high-intent moments, adapt at AI speed, and protect your margins through Q4 and into Q1.

9 Types of Customer Segmentation Models [2026]

Learn the most common types of customer segmentation models and how each approach helps you analyze, group, and better understand your audience.

8 Strategies for Crafting a Winning Customer Data Platform RFP

Discover the key capabilities that should be on your CDP vendor comparison checklist.

8 Steps in Creating a Great Customer Satisfaction Survey

Learn how concise customer satisfaction surveys that focus on key insights, simple questions, and avoid confusion help to boost responses.

60-Second Story: Bliss Skincare and Experiences by Jebbit

Check out this 60-Second Story to learn how Bliss Skincare increased brand awareness and consumer engagement with a fun, interactive Skincare Quiz.

6 Steps to Help You Take a Data-Driven Marketing Approach

Learn how a data-driven marketing strategy improves targeting, ROI, and customer insights. Get top steps for audience identification, tools, and analysis.

5 Ways to Stop Shopping Cart Abandonment in Its Tracks

Shopping cart abandonment is a moment—not a metric. Learn 5 ways to act faster, personalize better, and recover more revenue now.

5 Ways BlueConic Drives Product Discovery that Fuels Retail Growth

See how retailers like Free People, RMS Beauty, andNARS Cosmetics are empowering shoppers with personalized product discovery.

5 Personalized Experiences Driving Lead Generation in Retail

Find out how brands like JCPenney, Free People, and ASICS are powering growth through personalization.

5 Must-Have CDP Use Cases That Drive Revenue and Performance

BlueConic SMEs explore real-world examples of how companies across industries use a CDP to transform their businesses and generate growth.

5 MarTech Trends You Must Know in 2023

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

5 Interactive Ideas to Gamify Marketing

Want to take your marketing strategy to the next level? Try adding gamification elements.

5 Innovative Ways Publishers Can Collect More First-Party Data

Discover five innovative strategies for publishers to build direct relationships with readers and thrive in a post-cookie world by leveraging first-party data.

5 Best Practices to Improve Your Customer Experience Strategy

Learn what a customer experience strategy is, why it matters, and how to improve it using proven best practices, metrics, and engagement tactics.

4 Ways Marketers Are Using BlueConic to Reclaim Lost Revenue

See how brands like VodafoneZiggo. Essity, and Revzilla are turning cart abandonment into growth opportunities.

4 Use Cases to Inspire Your Next Strategy for Growth

Discover how brands like Free People, PepsiCo, and Anchorage Daily News are turning smart personalization into real growth.

4 Lead Generation Growth Strategies Consumer Goods Brands Use to Outpace the Competition

See how brands like Essity, PepsiCo, and Nestlé Purina are transforming first-party data into growth.