Featured resources

Beginner's Guide to Customer Data Platforms

Learn what a Customer Data Platform (CDP) is, how it works and why it matters for your marketing success. This beginner’s guide breaks down key features, benefits & use cases to help you.

Barking Up the Right Tree: Nestlé Purina’s Data Strategy for Customer Acquisition

Using Experiences by Jebbit to leverage first-party data, Nestlé Purina delivers tailored recommendations, builds trust, and fuels growth—while reducing acquisition costs.

Autovia launches first-party data strategy to connect audiences with car makers, dealers and other automotive service providers

BlueConic - Autovia launches first-party data strategy to connect audiences with car makers, dealers and other automotive service providers.

Audience Monetization: A Powerful Revenue Opportunity

Developing audience monetization strategies based on their first-party data is what helps leading media and publishing brands thrive today.

Attributing ROI to BlueConic: Telco

Discover the most common types of operational challenges that led telcos to invest in BlueConic, as well as the benefits they gained after implementation.

Attributing ROI to BlueConic: B2C Retailers

Discover the most common types of operational challenges that led B2C retailers to invest in BlueConic, as well as the benefits they gained after implementation.

Attributing ROI to BlueConic: B2B Media

Discover the most common types of operational challenges that led B2B media companies to invest in BlueConic, as well as the benefits they gained after implementation.

Assessing Technology’s Impact on Marketing & CX Operations

Discover how the right tech can fundamentally transform how marketing, CX, and other growth teams understand and interact with customers.

Ask-First Commerce: Inside the New First Moment of Choice

In 2026, when people are trying to figure out what to buy, they start by asking AI. Here’s what that means for your brand and CX.

Are Data Clean Rooms the Future of Attribution? The Key to Post-Cookie Measurement

Join executives from customer data platform BlueConic for a look at data clean room solutions and how they could be critical to your post-cookie attribution and measurement challenges.

Apple’s Privacy Push

Discover how Apple’s privacy changes are impacting the mobile ad industry as a whole.

Announcing the Next Evolution of the Customer Data OS: Real-Time Connection from Experiences to CDP

BlueConic and Jebbit's integration combines real-time, consumer-declared data with enterprise insights, allowing marketers to act faster, personalize better, and manage workflows without IT support.

An Interview with Andrea Mooney: Lessons Learned from Nexstar’s Path to First-Party Data Innovation

Nexstar's Andrea Mooney is prioritizing first-party data collection to enhance audience engagement and drive revenue, focusing on strategies like newsletters and sweepstakes to build relationships.

All About Data Science

All About Data Science: Improving Technology, Health, and Customer Experiences

All About Customer Journey Mapping

All About Customer Journey Mapping

Alcoholic Beverage Marketing is Changing: See How

Discover how alcohol brands are transforming marketing with first-party data, interactive experiences, and DTC engagement. Stay ahead of the curve and build deeper customer connections.

Adapting to AI-Driven Search: Survival Strategies for Publishers

Learn about a pressing AI threat that is emerging for publishers and what they can do to adapt.

Ad Targeting in the Extended Identity Crisis

Fill out the form to watch the webinar and learn how to confront both new and longstanding challenges in ad targeting.

Accelerating Growth in Consumer Goods

Learn how consumer goods brands collect first-party data, activate real-time profiles, and drive measurable growth with smarter marketing strategies.

AI: A Student's Guide

AI: A Student's Guide to the Future of Data Technology

AI in E-Commerce: Revolutionizing Online Shopping

The evolution of AI in e-commerce has made it possible to tailor the customer experience with relatively little effort — bringing benefits and a few challenges.

AI for Marketing: Why It’s Overpromised & Underdelivered, Until Now

Watch our webinar to discover how leading brands leverage artificial intelligence (AI) for marketing today — and how you can too with the right martech.

AI Is Deciding For You

Learn how Ask-First Commerce is shifting retail demand before the click—and what leaders can do to stay competitive.

ADPPA: Why marketers should embrace it to build deeper customer relationships

Find out why marketers should embrace ADPPA to build trusted relationships with their customers and use it as a source of differentiation.

A Step-by-Step Guide for Creating a Unique Value Proposition

Learn to craft a unique value proposition by highlighting product benefits, addressing customer pain points, researching competitors, and differentiating your offer to attract the right customers.

A Small-Business Owner's Guide to Creating a Retail Website

A Small-Business Owner's Guide to Providing a Great Customer Experience Online

A Single Customer View for Telecommunications

Download this guide to learn 3 ways telecommunications companies are turning first-party data into a strategic business asset by creating a single customer view for their business.

A Single Customer View for Financial Services

Download this ebrief to learn how financial services companies are turning first-party data into a strategic business asset by creating a single customer view for the business.

A Single Customer View for Consumer Goods

Download this guide to learn 4 ways consumer goods companies are turning first-party data into a strategic business asset by creating a single customer view for their business.

A Publisher’s Guide to Personalized Content Recommendations

Learn how personalized content recommendations based on first-party data can help you boost customer engagement and revenue.