Featured resources

The Drop-Off Behind Every Great Marketing Idea

Build Loyalty through Customer Engagement Strategies

Learn about the customer engagement strategies you can use and their benefits — like encouraging repeat business and brand advocacy.

Breaking Down The Tactics Anchorage Daily News Used to Grow Their Subscriber Revenue

Discover the pivotal future of data in media and publishing. Learn firsthand about Anchorage Daily News' strategic approach to subscriber relationships and impressive revenue growth.

Breaking Down Our LiveRamp Partnership

With our LiveRamp partnership, it's easier than ever for BlueConic users to understand how their ads impact customers' journeys.

Brand Loyalty in 2025: The Challenges and How to Tackle Them

Brand loyalty is expected to decline by 2025 due to price sensitivity, but brands can retain customers by investing in data unification, personalization, and dynamic loyalty programs.

BlueConversations: CDP Use Cases in Telecom

Explore how global telecommunications companies use a CDP to increase operational agility, deliver personalized experiences at scale, and transform how their growth-focused teams work.

BlueConversations: CDP Use Cases in Retail

Explore real-world examples of how retailers use a CDP to bring customer lifecycle marketing to life and drive transformational growth across the organization to increase revenue.

BlueConversations: CDP Use Cases in Financial Services

Explore real-world examples of CDP use cases for the financial services industry: balancing consent, privacy, personalized experiences and content relevancy, and driving customer engagement.

BlueConversations: CDP Use Cases in Consumer Goods

Explore real-world examples of how consumer goods companies use a CDP to deliver better experiences, drive transformational growth and increase revenue.

Reports & Guides

BlueConic’s Salesforce Marketing Cloud Connection

How growth-focused marketers drive smarter customer engagements with Salesforce Marketing Cloud and BlueConic.

BlueConic named a finalist in Digiday and INMA Awards alongside Endeavor Business Media

BlueConic named a finalist in Digiday and INMA Awards alongside Endeavor Business Media.

BlueConic named a finalist in Digiday and ExchangeWire awards alongside HEINEKEN USA

BlueConic named a finalist in Digiday and ExchangeWire awards alongside HEINEKEN USA.

BlueConic is Going Composable

BlueConic now supports Snowflake Secure Data Sharing—giving marketers real-time access to governed data without moving it. Built for composable stacks; flexible, secure, and IT-friendly.

BlueConic Named a Leader in IDC MarketScape for Retail & CPG Customer Data Platform Software Providers

See why BlueConic was named a Leader in an IDC MarketScape analyzing customer data platforms for retailers and consumer packaged goods companies.

BlueConic Named 2023 SIIA CODiE Award Finalist for Best Customer Data Platform

Find out why BlueConic was named a 2023 SIIA CODiE Award Finalist in the Best Customer Data Platform category for the third year in a row.

BlueConic Data Clean Rooms Solution

Explore BlueConic’s data clean rooms solution — a privacy-safe way to share and activate first-party data with trusted partners amid third-party cookie deprecation.

BlueConic Customer Data Platform

BlueConic CDP

BlueConic Customer Corner: World Vision

In this Q&A, World Vision's Toby Beal talks about their decision to pursue a CDP, along with their approach to onboarding, configuring, and socializing BlueConic across their organization.

BlueConic Customer Corner: Cabinets.com

In this Q&A, Cabinets.com's Jeff Robertson discusses how BlueConic helped reduce reliance on IT and increase agility across the organization.

BlueConic Celebrates Pride!

At BlueConic, we’re committed to building an inclusive environment for all—both during pride month and throughout the year.

Reports & Guides

BlueConic CDP Overview

BlueConic CDP gives you real-time data transformation ready for instant activation. Spend less time waiting and more time engaging — with no coding required.

BlueConic Acquires Jebbit, Redefining the CDP Space

BlueConic has acquired Jebbit, a powerful data-capture and experience-creation software for marketers. Together, we're establishing the industry’s first-ever Operating System for Customer Data.

BlueConic - A CDP Built for Marketing Activations

In this episode of Marketecture podcast, BlueConic CEO Cory Munchbach discusses the history of BlueConic and how and why CDPs emerged, before diving deeper into the inner workings of our platform.

Beyond the Toy Store Shelf: Mattel’s Digital Transformation, Explained

In this fireside chat, Mattel shares how first-party data powers customer-centric marketing, improves media efficiency, and accelerates DTC growth.

Beyond the Form Fill: Smarter Lead Generation for the Modern Marketer

Marketers must adapt to privacy shifts and ad changes. Learn how to build data-driven lead journeys using first-party data for smarter targeting, better engagement, and higher conversions.

Beyond the Cookie: Personalization for 2022

Watch this video to learn how you can get beyond the cookie in 2021 and straight to the core of identity in today’s digital world.

Best Product Quiz Examples to Increase Engagement

Discover how top brands turn interactive experiences into data, loyalty, and repeat revenue one question at a time with these top product quiz examples.

Best Practices for Optimizing Your AI-Powered First-Party Data Strategy

Discover some common mistakes organizations make when using AI with first-party customer data and how to overcome them.

Being the challenger: Agility and risk-taking

In this episode of Brand Enabled: The Human Stories Behind Branding, BlueConic CMO Patrick Reynolds discusses how he puts his concepts into practice and how that has translated into business success.

Behind the Digital Transformation of Bob’s Discount Furniture

Hear how Bob's Discount Furniture approached its digital transformation and enhances its lifecycle marketing with BlueConic's CDP.