Featured resources

Customer Experience ROI: How To Make The Most Of This Key Data

Discover how tracking metrics like retention, lifetime value, and churn, companies can enhance customer experience to drive revenue growth.

Customer Data in Action: Removing Hurdles to Create Transformational Impact

This report explores the barriers marketers’ encounter in effectively utilizing their customer data.

Creating an Ideal Customer Profile for Marketing

Creating an ideal customer profile in a single source of truth like a CDP is your path to more efficient and effective marketing.

Cracking the Code: Turning Unknown Shoppers into Recognizable Customers

Find out how BlueConic customers successfully drive conversion of unknown audiences to known audiences by following a few key steps.

Cory Munchbach on the life of a Martech CEO

In this episode of Making Sense of Martech, BlueConic CEO Cory Munchbach discusses her journey to becoming CEO, what it looks like to lead a private equity-backed company, and more.

Confessions of a CDP Champion

In this fireside chat, you’ll hear how Toby Beal, a scrappy Marketing Technologist, transformed a $1B+ organization with BlueConic.

Comoto Revs Up Omnichannel Marketing Efforts Across Their Family of Brands

Watch this on-demand video to learn how the Comoto Family of Brands is unlocking its marketing potential with first-party data.

Communication Skills for Customer Service

Communication Skills for Customer Service

Collect & Capitalize: Why and How Retail and Consumer Goods Companies Should Build First-Party Data Assets

Demystify the tactics retail and consumer goods companies can use to build or expand a first-party data asset

Cocktails and Conversations Ft. Evenflo

Josh Reed, The Director of Digital Demand at Evenflo, talks about the company's new eCommerce stack.

Churn Rate Analysis: How to Measure, Understand, and Reduce Customer Loss

Learn how churn rate analysis works, which metrics matter, and how to reduce customer churn with data-driven insights and action.

Change is the Only Constant in Life

Find out how your business can survive and thrive during an economic downturn.

Centrum’s Winning Formula for Smarter, More Effective Marketing

Learn how Centrum is reshaping consumer engagement through digital experiences.

Celebrating European Mental Health Week: A Q&A with BlueConic’s Steffie Middendorp

In this Q&A, BlueConic’s People Operations Manager, Steffie Middendorp discusses how policies and practices around mental health recovery differ between the US and The Netherlands.

Cart Recovery as a Growth Strategy: Success stories from Essity, RevZilla, and more

Learn how RevZilla & Essity use AI and real-time data to turn cart abandonment into 35% more revenue. Discover recovery tactics that convert hesitation into purchases.

Cart Abandonment Is a Growth Problem—Not Just a Marketing Metric

Learn how real-time recovery turns hesitation into revenue.

CX Market Trends: CDPs, AI, GenAI

Emerging CX trends, including CDPs, AI, and GenAI, are shaping customer experiences. Discover how they can improve CX, drive revenue growth, and enhance brand loyalty.

CPG Marketing’s First-Party Data Opportunity

Consumer packaged goods (CPG) marketing teams are transforming digitally and building thriving DTC strategies with first-party data and CDPs.

CPG Marketing: Trends, Challenges, and Top Brand Strategies

Discover some of the tactics you can use to reach your customers and collect data at the same time.

CMO-Level Insights to Elevate Your Personalization Strategy

This on-demand webinar explores how marketers and CMOs can elevate their organization’s approach to drive engagement and deliver financial results.

CDPs will be the B2C advantage in 2025: Learn Why

In 2025, CDPs will be key for B2C success by enabling smarter personalization, ensuring privacy compliance, and scaling with growing data.

CDP vs. DMP: Choosing the Right Data Platform for Today’s Marketer

Discover the difference between CDPs and DMPs and learn which data platform best supports modern marketing. Explore how CDPs power personalization, privacy, and growth in a changing digital landscape.

CDP Use Cases in Retail

Get real-world examples of how retailers are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

CDP Use Cases in Media & Publishing

Learn how media and publishing companies are using BlueConic to transform their audience relationships and accelerate growth.

CDP Use Cases in Financial Services

Find out how financial services companies can take advantage of a CDP to achieve their transformation goals.

CDP Use Cases in Consumer Goods

Get real-world examples of how consumer goods companies are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

Business Transformation in Media & Publishing

Download this guide to learn how media and publishing companies are turning first-party data into a strategic business asset for growth.

Business Intelligence Reporting: Better with a CDP

Business intelligence reporting is far more efficient for growth teams when they use a customer data platform (CDP) as their primary BI tool.

Building a Business Case for a Customer Data Platform

Download our customer data platform business case eBook to learn how you can make the case for a CDP to your leadership team.

Building Your Brand as a Business Owner

Building Your Brand to Attract Customers to Your Business