Activate Lifecycle Marketing Across ChannelsBlueConic puts you in command of how and where you activate your data so you can improve the outcomes of all your customer lifecycle marketing programs.
Optimize 1:1 Experiences
Respond to the customer wherever they are on their unique journey to deliver the right message and suppress the wrong ones. Using our Lifecycles interface, you can organize, coordinate, and visualize the marketing touchpoints designed to advance customers from one lifecycle stage to the next.
Deliver personalized recommendations in real time on your website and in emails. Powered by machine learning, our engine algorithmically determines which product or content to recommend based on each individual’s behaviors, interests, and preferences.
Personalize and optimize customer interactions on your website and mobile app. Pick from our gallery of personalization templates to define who to target, when and where to engage, and what to say based on the individual’s attributes – all configured directly in the platform.
Customer Lifecycle Insights
Gain new insights in relation to your customer lifecycle marketing programs. Easily customize and share dashboards by selecting from our insights gallery to understand the effectiveness of personalized interactions, NPS scores, top recommendations, cohort analysis, and more.
Orchestrate Across Channels
BlueConic connections can send profile data to the other marketing and advertising technologies in your ecosystem. Our point-and-click connections interface makes it easy to orchestrate when and where data is activated across channels and customer lifecycle marketing programs.