Media & Publishing

The Depth Era

In this episode of The Rebooting Show, BlueConic CEO Cory Munchbach discusses how publishing is shifting from prioritizing breadth to rewarding depth.

The Audience Data Opportunity: How Publishers Are Using AI to Own Relationships

Discover how leading publishers are using AI to strengthen audience strategy, improve segmentation, and drive smarter growth.

Revealed: Top 5 RFP Trends in CDP Evaluation

BlueConic experts have combed through scores of RFPs to unpack what’s top of mind for your peers who’ve gone through the CDP evaluation process. In this webinar, they reveal 5 major trends they found.

Philadelphia Inquirer’s Roadmap to a Sustainable First-Party Data Strategy

Pete Doucette, Chief Revenue Officer at The Philadelphia Inquirer and Strategic Advisor to The Lenfest Institute talks about reengineering the publishing industry for a sustainable future.

Overcoming the Paradox of Personalization to Meet Consumer Expectations

This webinar explores data about the State of Consumer Personalization and outlines the strategy and technology needed to successfully design and execute personalized experiences.

Overcoming Barriers to Cross-Channel Customer Experiences

Discover how you can deliver bespoke customer experiences to your audience across channels and boost your core marketing metrics and ROI.

Our Favorite Things: 2022 Holiday Gift Guide

Spread cheer to those you hold near and dear. Check out our 2022 Holiday Gift Guide!

New Research Unpacks What’s Working—and What’s Not—for Publishers Today

See how publishers are using AI to fix broken data workflows and fuel smarter audience engagement.

Mitigating Churn and Increasing Subscriber Retention in Media and Publishing

Discover how publishers can increase subscriber loyalty and reduce subscription churn.

Media Briefs: BlueConic’s Patrick Crane on Managing Data Strategies in Times of Constant Transformation

In this Media Briefs episode, BlueConic's Patrick Crane explains how publishers can adapt in the changing landscape by viewing first-party data as a continuous process, not a one-off project.

Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

Learn why enterprise brands should ditch their marketing cloud suites in favor of best-of-breed martech stacks built around pure-play CDPs in our eBook.

Lifecycle Marketing: Why Customer Data Is Critical to Orchestrating Individualized Experiences

In this webinar, learn how to improve your cross-channel customer lifecycle marketing programs by delivering better 1:1 experiences across channels.

Lessons from the Frontline: How to Build a Bulletproof Business Case for a CDP

Struggling to justify martech spend? Learn how to quantify CDP ROI, win executive buy-in, and prove the value of first-party data.

Last Call for Cookies: Navigating the Future of Marketing & Advertising

Learn more about the future state of marketing and advertising and the steps you can take to future-proof your business.

Interview with The Boston Globe’s Peter Doucette

Boston Globe Media grows its active subscriber base by delivering a personalized content and marketing experience across its distinct media properties.

International Women’s Day: Profiles in Leadership

In celebration of International Women’s Day, BlueConic is featuring five inspiring women leaders within our organization and across our customer base.

International Women’s Day 2023: Meet 8 Inspirational Women at BlueConic

In honor of #IWD2023, we asked some of the women at BlueConic to tell us about their story, how they got into tech, and their biggest sources of inspiration.

Improving Operational Efficiency with a CDP

Download our eBrief to learn why martech investment decisions should be grounded in the operational efficiencies they create for marketing.

Improving Marketing’s Operational Efficiency with a Customer Data Platform

This webinar examines the benefits of deploying a pure-play CDP in order to manage and activate consented customer data globally, safely, and at scale.

Identity Resolution in 2022: Be Ready When Third-Party Cookies Disappear

In this webinar, we walk through strategies companies have used to create mutually beneficial experiences for them and their customers

Identity Crisis: Media, Technology, and Data in the Next Decade

Discover how media leaders are focusing on social media, digital advertising, and data management to secure their place in the information ecosystem in the next decade.

Identity Crisis: Engaging Customers in a Post-Cookie World

To improve identity management and customer engagement, brands must move beyond third-party cookies and fully embrace first-party data.

How to Conduct a Martech Stack Audit and Evaluation

Learn how to conduct a martech stack audit, evaluate your marketing technology, and optimize your stack for stronger performance and ROI.

How The Advocate Is Forging Its Own Subscription Success Story With First-Party Data

Discover how Georges Media Group is enhancing its subscription strategies by leveraging first-party data, enabling personalized marketing, targeted acquisition campaigns, and more.

How Scholarly Publishers Can Use First-Party Data as a Catalyst for Growth

Discover how scholarly publishers can leverage first-party data to fuel subscription growth and long-term reader loyalty.

How Remote Work Works in Today's Environment

In this episode of HR Data Labs podcast, BlueConic Chief People Officer Katherine Boardman discusses remote work and how companies can craft it for their employees' benefit.

How Publishers Can Build AI-Resilient Content Strategies

Learn how to protect your content strategy from AI disruption in this webinar on AI search risks, audience retention, and future-proofing media businesses.

How MediaNews Group Turns Abandonment into Subscriber Growth

MediaNews Group's Tammy Ezer explains how her team uses real-time signals to turn subscriber hesitation into growth across 75 unique brands.

How Media Publishers Are Using Next Best Action to Grow Without Tradeoffs

Discover how AI helps publishers make the right call—automatically, in real time.

How Forbes Unified its Audience Data to Power Personalization

Discover how publishers like Forbes are unifying data and activating real-time insights to shift from channel-first to audience-first strategies in a changing digital landscape.