Reports & Guides

CDP Use Cases in Financial Services

Find out how financial services companies can take advantage of a CDP to achieve their transformation goals.

CDP Use Cases in Consumer Goods

Get real-world examples of how consumer goods companies are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

Business Transformation in Media & Publishing

Download this guide to learn how media and publishing companies are turning first-party data into a strategic business asset for growth.

Building a Business Case for a Customer Data Platform

Download our customer data platform business case eBook to learn how you can make the case for a CDP to your leadership team.

BlueConic’s Salesforce Marketing Cloud Connection

How growth-focused marketers drive smarter customer engagements with Salesforce Marketing Cloud and BlueConic.

BlueConic CDP Overview

Download the BlueConic CDP Overview to explore the platform’s core capabilities, business value, and approach to real-time customer data activation.

Beginner's Guide to Customer Data Platforms

Learn what a Customer Data Platform (CDP) is, how it works and why it matters for your marketing success. This beginner’s guide breaks down key features, benefits & use cases to help you.

Assessing Technology’s Impact on Marketing & CX Operations

Discover how the right tech can fundamentally transform how marketing, CX, and other growth teams understand and interact with customers.

Ask-First Commerce: Inside the New First Moment of Choice

In 2026, when people are trying to figure out what to buy, they start by asking AI. Here’s what that means for your brand and CX.

Accelerating Growth in Consumer Goods

Learn how consumer goods brands collect first-party data, activate real-time profiles, and drive measurable growth with smarter marketing strategies.

A Small-Business Owner's Guide to Creating a Retail Website

A Small-Business Owner's Guide to Providing a Great Customer Experience Online

A Single Customer View for Telecommunications

Download this guide to learn 3 ways telecommunications companies are turning first-party data into a strategic business asset by creating a single customer view for their business.

A Single Customer View for Financial Services

Download this ebrief to learn how financial services companies are turning first-party data into a strategic business asset by creating a single customer view for the business.

A Single Customer View for Consumer Goods

Download this guide to learn 4 ways consumer goods companies are turning first-party data into a strategic business asset by creating a single customer view for their business.

A Publisher’s Guide to Personalized Content Recommendations

Learn how personalized content recommendations based on first-party data can help you boost customer engagement and revenue.

A Publisher’s Guide to Mitigating Churn and Increasing Subscriber Retention

Discover the keys to increasing subscriber loyalty and reducing churn in today’s dynamic publishing environment.

A Publisher's Guide to Effective Content Metering

Discover how an effective content metering strategy can significantly impact your subscription growth.

A Guide to Data Activation Platforms

Learn what data activation platforms are, how they work, and why real-time customer data is essential for personalization, engagement, and growth.

A Guide to Customer Data Integration

Learn what customer data integration is, how it works, and how it improves data quality, eliminates silos, and supports better marketing decisions through unified customer insights.

A Complete Guide to the Integrated Pure-Play CDP

In this comprehensive guide, we’ll take a closer look at integrated pure-play CDPs, exploring their defining features, advantages, and real-world applications.

90-Day Black Friday Cyber Monday Checklist

Follow this 90-day BFCM checklist to act on high-intent moments, adapt at AI speed, and protect your margins through Q4 and into Q1.

8 Strategies for Crafting a Winning Customer Data Platform RFP

Discover the key capabilities that should be on your CDP vendor comparison checklist.

5 Ways BlueConic Drives Product Discovery that Fuels Retail Growth

See how retailers like Free People, RMS Beauty, andNARS Cosmetics are empowering shoppers with personalized product discovery.

5 Personalized Experiences Driving Lead Generation in Retail

Find out how brands like JCPenney, Free People, and ASICS are powering growth through personalization.

4 Ways Marketers Are Using BlueConic to Reclaim Lost Revenue

See how brands like VodafoneZiggo. Essity, and Revzilla are turning cart abandonment into growth opportunities.

4 Use Cases to Inspire Your Next Strategy for Growth

Discover how brands like Free People, PepsiCo, and Anchorage Daily News are turning smart personalization into real growth.

4 Lead Generation Growth Strategies Consumer Goods Brands Use to Outpace the Competition

See how brands like Essity, PepsiCo, and Nestlé Purina are transforming first-party data into growth.

3 Ways Media & Publishing Brands Are Growing Subscribers with BlueConic

Discover how publishers like Anchorage Daily News and Hearst Newspapers are building stronger reader relationships.

2022 Gartner® Market Guide for Customer Data Platforms

Download the Gartner Market Guide for recommendations to help you select the right CDP vendor.

10 Things Your CDP Vendor May Not Be Telling You

Discover the right questions to ask when choosing a CDP vendor so you can make an informed choice for your business.