Gain Transparency at the Individual LevelUnified customer profiles are the foundation of BlueConic. Every piece of data you collect is stored at the individual level in a customer profile.
Attributes For Marketing
Capture the individual attributes that matter most to marketing – whether it’s demographics, location, interests, consent status, past purchases, or other behaviors, just to name a few. There’s no limit to what you can collect.
As an individual’s description, interests, and behaviors change, his customer profile automatically updates in real time. And as profiles continue to build, the data is persistently stored, ensuring you always have a current and complete view of your customers.
Use any type of customer data or ID as a ‘unique identifier’ to represent an individual – such as email, customer ID, or a combination of name and address. Then, set the rules for when two profiles will automatically merge together to consolidate your single view of the customer.