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Blog
Super-charge eCommerce Use Cases with Shopify + CDP
Discover how the combination of BlueConic with Shopify can not only convert casual browsers into committed buyers, but also elevate customer satisfaction with hyper-personalized, timely interactions.
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Blog
Top Five Takeaways from BlueConic Connect: Retail Revelations
Check out the top 5 takeaways from BlueConic Connect: Retail Revelations.
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Podcasts
The Future of Marketing Analytics
In this episode of DataFramed, BlueConic CEO Cory Munchbach discusses successful marketing strategies, the impact of privacy laws on data collection, the future of marketing analytics, and more.
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Webinars & Videos
Unlocking Success in CDP Selection: 2024 RFP Trends
Discover the top RFP trends in CDP evaluation to shape your 2024 strategy.
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Blog
Enhancing Customer Retention in Retail & Consumer Goods
Discover how how retail and consumer goods companies can use first-party data to meet and exceed their customer retention and loyalty goals in today’s dynamic environment.
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Reports & Guides
The Customer Retention Handbook for Retail & Consumer Goods Companies
Discover how to use first-party data to optimize your customer retention engine in today’s dynamic environment.
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Webinars & Videos
Last Call for Cookies: Navigating the Future of Marketing & Advertising
Learn more about the future state of marketing and advertising and the steps you can take to future-proof your business.
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Podcasts
Cory Munchbach on the life of a Martech CEO
In this episode of Making Sense of Martech, BlueConic CEO Cory Munchbach discusses her journey to becoming CEO, what it looks like to lead a private equity-backed company, and more.
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Blog
2024 Outlook: Key Trends in Retail & Consumer Goods
Discover key trends are expected to redefine the retail and consumer goods landscape in 2024, offering both challenges and opportunities for businesses.
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Podcasts
The VentureFizz Podcast: Cory Munchbach - CEO of BlueConic
In this episode of the VentureFizz Podcast, BlueConic CEO Cory Munchbach talks all things BlueConic, lessons learned since becoming CEO, and more.
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Blog
The Hidden Link: How a CDP Can Improve Supply Chain Operations
Learn how harnessing the power of first-party data through a CDP can optimize performance, streamline logistics, and enhance customer satisfaction.
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Reports & Guides
The Customer Acquisition Handbook for Retail & Consumer Goods Companies
Learn how you can amplify your customer acquisition efforts.
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Blog
Recession-Ready Retail: A First-Party Data Powered Approach
Discover how retail and consumer goods companies can leverage first-party data to thrive during a recession by retaining customer loyalty, optimizing costs, and delivering personalized experiences.
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Blog
Cracking the Code: Turning Unknown Shoppers into Recognizable Customers
Find out how BlueConic customers successfully drive conversion of unknown audiences to known audiences by following a few key steps.
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Podcasts
Beyond the Toy Store Shelf: Mattel’s Digital Transformation, Explained
Watch to learn digital transformation lessons from Mattel
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Podcasts
BlueConic - A CDP Built for Marketing Activations
In this episode of Marketecture podcast, BlueConic CEO Cory Munchbach discusses the history of BlueConic and how and why CDPs emerged, before diving deeper into the inner workings of our platform.
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Blog
The Science of Similarity: How Lookalike Audiences Redefine Retail Audience Targeting
Explore how to identify and target relevant, unknown audiences and drive awareness using lookalike audience targeting with BlueConic.
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Podcasts
How Remote Work Works in Today's Environment
In this episode of HR Data Labs podcast, BlueConic Chief People Officer Katherine Boardman discusses remote work and how companies can craft it for their employees' benefit.
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Reports & Guides
10 Things Your CDP Vendor May Not Be Telling You
Discover the right questions to ask when choosing a CDP vendor so you can make an informed choice for your business.
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Podcasts
Transforming First-Time Buyers into Brand Devotees: How Relevant Experiences Foster Customer Engagement at Lovesac
Find out how Lovesac uses unified data to better engage with customers.
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Webinars & Videos
Collect & Capitalize: Why and How Retail and Consumer Goods Companies Should Build First-Party Data Assets
Demystify the tactics retail and consumer goods companies can use to build or expand a first-party data asset
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Blog
From Awareness to Advocacy: How First-Party Data Shapes Retail Success
Discover how retailers can use the fundamental pillars of the customer journey to drive transformative experiences.
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Blog
Five Proven Tactics Online Retailers and CPG Organizations Should Adopt When Building a First-Party Data Asset
Discover five tried-and-true tactics to help marketers get their privacy compliant, zero- and first-party data collection efforts off the ground.
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Webinars & Videos
How Lovesac and Other Consumer Goods Companies Are Embracing DTC in Their Data Analytics Strategies
Discover how direct-to-consumer trends are propelling consumer goods companies to adopt engagement strategies that leverage first-party data while building trust.
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Blog
BlueConic Celebrates Pride!
At BlueConic, we’re committed to building an inclusive environment for all—both during pride month and throughout the year.
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Blog
DTC’s Evolving Role in Building Privacy-Led Consumer Experiences
In this Q&A, BlueConic Lead Principal, Retail Customer Success Khurram Moiz shares perspectives on how to leverage direct-to-consumer models into privacy-first customer experiences.
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Blog
BlueConic Named 2023 SIIA CODiE Award Finalist for Best Customer Data Platform
Find out why BlueConic was named a 2023 SIIA CODiE Award Finalist in the Best Customer Data Platform category for the third year in a row.
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Webinars & Videos
Forrester Total Economic Impact™: How BlueConic Customers Reduced Operational Costs with up to 90% Time Savings
Webinar On-Demand: How BlueConic Customers Reduced Operational Costs with up to 90% Time Savings
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Reports & Guides
The Paradox of Personalization: Balancing Consumer Expectations with Privacy Concerns
Discover the strategies, data, and technology required to successfully design and execute customer experiences that address the personalization-privacy paradox.
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Blog
BlueConic Customer Corner: Cabinets.com
In this Q&A, Cabinets.com's Jeff Robertson discusses how BlueConic helped reduce reliance on IT and increase agility across the organization.
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Blog
Attributing ROI to BlueConic: B2C Retailers
Discover the most common types of operational challenges that led B2C retailers to invest in BlueConic, as well as the benefits they gained after implementation.
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Reports & Guides
Why Second-Party Data is Becoming a Mainstay in the Privacy-First Era
Learn why second-party data sharing is becoming an increasingly important tool in the post-cookie, privacy-first era.
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Blog
International Women’s Day 2023: Meet 8 Inspirational Women at BlueConic
In honor of #IWD2023, we asked some of the women at BlueConic to tell us about their story, how they got into tech, and their biggest sources of inspiration.
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Blog
International Women’s Day: Profiles in Leadership
In celebration of International Women’s Day, BlueConic is featuring five inspiring women leaders within our organization and across our customer base.
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Reports & Guides
CDP Use Cases in Retail
Get real-world examples of how retailers are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.
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Webinars & Videos
Overcoming the Paradox of Personalization to Meet Consumer Expectations
This webinar explores data about the State of Consumer Personalization and outlines the strategy and technology needed to successfully design and execute personalized experiences.
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Webinars & Videos
Why Second-Party Data is Becoming a Mainstay in the Privacy-First Era
On-demand webinar: Learn why second-party data sharing is becoming an increasingly important tool in your toolkit for privacy-first era.
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Podcasts
Walking the Tightrope: How to Balance Personalization and Privacy in 2023
Tune in to hear three privacy and compliance experts dive into the ins and outs of today’s privacy landscape.
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Webinars & Videos
Revealed: Top 5 RFP Trends in CDP Evaluation
BlueConic experts have combed through scores of RFPs to unpack what’s top of mind for your peers who’ve gone through the CDP evaluation process. In this webinar, they reveal 5 major trends they found.
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Reports & Guides
Toolkit: Selecting the Right Customer Data Platform
This toolkit provides a framework for goals, uses cases, and questions to design an RFP that will help you find the right customer data platform (CDP).
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