Featured resources

The Depth Era

In this episode of The Rebooting Show, BlueConic CEO Cory Munchbach discusses how publishing is shifting from prioritizing breadth to rewarding depth.

Breaking Down The Tactics Anchorage Daily News Used to Grow Their Subscriber Revenue

Discover the pivotal future of data in media and publishing. Learn firsthand about Anchorage Daily News' strategic approach to subscriber relationships and impressive revenue growth.

3 Principles to Achieve Success With Behavioral Marketing

Discover how behavioral marketing works, the principles behind it, and how understanding consumer actions can boost engagement, strengthen segmentation, and guide better marketing decisions.

Sales Talk for CEOs: Leading with Empathy: How Cory Munchbach's Journey from Analyst to CEO Shapes her Leadership Today

In this episode of the Sales Talk for CEOs podcast, BlueConic CEO Cory Munchbach joins Alice Heiman as they discuss Cory's strategic approaches and personal influences that have shaped her journey.

It’s Time to Treat Target Audiences How You Want to Be Treated

Explore the right—and wrong—ways to go about identity resolution and marketing data management, especially amid the loss of third-party cookies.

Exclusive BlueConic survey: 78% of publishers are prioritizing first-party data to address cookie deprecation

Find out how building first-party data assets and investing in alternative ID solutions are revealed as key strategies for senior media and publishing execs.

Five Essential AI & ML Models for Retail & Consumer Goods

Get practical strategies for successfully harnessing the power of AI and ML for your business.

Unlocking Growth: How CDPs Address Five Key Business Challenges

In this episode of the Millennium Live, BlueConic CEO Cory Munchbach discusses how CDPs tackle pressing business challenges and how BlueConic empowers organizations to maximize ROI, and more.

Top 5 CDP Use Cases to Drive Growth and Revenue in 2024

Discover the top 5 real-world examples of how leading organizations are leveraging CDPs to drive growth and revenue in 2024.

Unlocking Potential: The Power of Integrated Pure-Play CDPs

Find out why more and more companies are investing in integrated, pure-play CDPs.

Behind the Curtain: Demystifying AI & Machine Learning to Jumpstart Efficient Growth

BlueConic Senior Pre-Sales Consultant Connor Bouthot and Director of Data Science Bart Leusink dive into how AI and machine learning can revolutionize the retail and consumer goods industry.

A Complete Guide to the Integrated Pure-Play CDP

In this comprehensive guide, we’ll take a closer look at integrated pure-play CDPs, exploring their defining features, advantages, and real-world applications.

How to Build a Data Strategy: Six Key Questions

Invisible customer experiences are the future. Learn how to overcome data deprecation and build a first-party data strategy that drives real-time relevance.

WTH is an Invisible Experience?

Learn more about the rise of invisible experiences and what they mean for businesses and consumers alike.

Your Guide on How to Create a Better CPG Experience

Is your CPG experience optimized for your entire customer journey? Discover four strategies that can help you improve it from end to end.

Improve Consumer Perceptions of Privacy

In this article, we’ll break down the privacy paradox and the steps that companies can take to improve consumer perceptions of privacy.

How to Meet Customers Where They Are in Their Buying Journey

In this Episode of The Revenue Driven CMO, BlueConic CMO Patrick Reynolds discusses how to help buyers in their research, what CDPs enable marketers to do with data, and more.

Mastering Privacy in the Era of Invisible Experiences and Seamless CX

Learn why privacy matters in invisible experiences and how you can safeguard trust while delivering personalized and ethical engagements.

How to Craft a Winning CDP RFP

Build a winning CDP RFP with 8 proven strategies to evaluate vendors, align teams, and maximize ROI—without costly missteps.

Winter 2024 Experiences by Jebbit Product Release

Take a peek behind the curtain and get an exclusive look at the latest features Experiences by Jebbit has to offer.

Top 5 Takeaways from the Experiences by Jebbit Winter 2024 Product Release Webinar

Discover the top 5 takeaways from Jebbit’s Winter 2024 release—new engagement tools, gamification, and a faster, more intuitive builder.

Transforming Sales: A Journey of Growth and Success

In this episode of the Org3D podcast, BlueConic CEO discusses her journey from data and analytics to go-to-market strategy and emphasizes the importance of true customer centricity.

Quiz Funnels: What They Are and How to Create Them

Discover how quiz funnels drive engagement, capture leads, and segment audiences — plus step-by-step guidance to build your own high-converting funnel.

Being the challenger: Agility and risk-taking

In this episode of Brand Enabled: The Human Stories Behind Branding, BlueConic CMO Patrick Reynolds discusses how he puts his concepts into practice and how that has translated into business success.

8 Strategies for Crafting a Winning Customer Data Platform RFP

Discover the key capabilities that should be on your CDP vendor comparison checklist.

Ditch Data Dogma

Watch now to unlock the secrets to effective personalization and customer engagement by harnessing unique data insights.

The Complete Guide to First-Party Data: Everything a Marketer Needs to Know

Discover what first-party data is, how first-party data collection works, and the steps to build a strong first-party data strategy for personalization and long-term growth.

Super-charge eCommerce Use Cases with Shopify + CDP

Discover how the combination of BlueConic with Shopify can not only convert casual browsers into committed buyers, but also elevate customer satisfaction with hyper-personalized, timely interactions.

The Journey from 17th Employee to CEO

In this episode of Operations with Sean Lane, BlueConic CEO Cory Munchbach discusses the relationship between CEO and COO, the importance of asking questions, and traits that can hold CEOs back.

The Year Ahead in Publisher Subscriptions

Watch this webinar as The Rebooting's Brian Morrissey is joined by publishing leaders to discuss their outlook for the subscription market in 2024.