Media & Publishing

Why Second-Party Data is Becoming a Mainstay in the Privacy-First Era

On-demand webinar: Learn why second-party data sharing is becoming an increasingly important tool in your toolkit for privacy-first era.

Why Second-Party Data is Becoming a Mainstay in the Privacy-First Era

Learn why second-party data sharing is becoming an increasingly important tool in the post-cookie, privacy-first era.

Why Scholarly Publishers are Prioritizing First-Party Data: A Q&A With Colleen Scollans

In this Q&A, Clarke & Esposito's Marketing & Customer Experience Practice Lead, Colleen Scollans, discusses why scholarly publishers are prioritizing first-party data and other industry trends.

Why Publishers Rely on CDPs to Grow Revenue

In this webinar we explore how CDPs provide untapped value into your first-party data, insulates you from growing privacy regulations, and helps you build trust with your audiences.

Why Operational Efficiency Is Your New Marketing Metric: Measuring MarTech Effectiveness

Watch this webinar on-demand to discover why today’s enterprise marketing professionals are focusing on operational efficiencies to drive results.

Why Data & Analytics Leaders Are Embracing CDPs

Learn why data and analytics leaders from retailer and consumer goods brands are turning to customer data platforms (CDP).

What Is a CDP? And What Isn’t a CDP?

"What is a CDP?" It's a frequently asked question by business professionals and leaders alike. And one we answer in our in-depth eBook.

What AI-Powered Search Means for Publishers: A Talk With Experts

AI-powered search is set to transform the way content is discovered and consumed. Watch now to learn what this means for publishers.

Walking the Tightrope: How to Balance Personalization and Privacy in 2023

Tune in to hear three privacy and compliance experts dive into the ins and outs of today’s privacy landscape.

Unlocking Success in CDP Selection: 2024 RFP Trends

CDP RFP trends for 2024: top questions, data model considerations, and whether GenAI and composable CDPs are hype or here to stay.

Unlocking Subscription Success with The Advocate

In this webinar, Kyle Whitfield of The Advocate, dives into how leveraging a CDP can transform your subscription strategy by enhancing subscriber acquisition, boosting retention rates, and more.

Unlocking Revenue Potential: How Radio and Broadcast Companies Can Tune into Their Audience with First-Party Data and a CDP

Discover how radio and broadcast companies can leverage a CDP to unlock significant growth opportunities, evolve their data strategies, and pave the way for future innovations.

Turn Your Mature Data Organization into a Revenue Machine

Watch this session from the INMA World Congress 2022 to learn how you can turn your first-party data asset into a revenue-generating product.

Transforming Reader Engagement: 3 Lessons from The Christian Science Monitor

Learn how The Christian Science Monitor's content personalization strategies, emphasizing gradual implementation, audience segmentation, and continuous analysis enhanced reader engagement and revenue.

Top 5 Questions on Data Clean Rooms

What is a data clean room and what should you look for when buying a clean room solution? Answers to those questions and more.

Top 12 CDP Use Cases

Download the Top 12 CDP Use Cases eBook to see how organizations use customer data platforms to power personalization, lifecycle marketing, and business growth.

Top 10 CDP Use Cases for 2022

In this on-demand webinar, you'll hear about 10 real-world examples of how companies across industries use a CDP to enable their digital transformation and accelerate growth.

Toolkit: Selecting the Right Customer Data Platform

This toolkit provides a framework for goals, uses cases, and questions to design an RFP that will help you find the right customer data platform (CDP).

The tsunami of crap has arrived

In this episode of The Rebooting Show, BlueConic Director of Sales Patrick Crane joins Brian Morrissey to discuss the state of subscriptions for publishers and the maturation of the market.

The Year Ahead in Publisher Subscriptions

Watch this webinar as The Rebooting's Brian Morrissey is joined by publishing leaders to discuss their outlook for the subscription market in 2024.

The VentureFizz Podcast: Cory Munchbach - CEO of BlueConic

In this episode of the VentureFizz Podcast, BlueConic CEO Cory Munchbach talks all things BlueConic, lessons learned since becoming CEO, and more.

The Third-Party Data Deprecation Playbook

Download our eBook to discover the four essential tools you need for success in the privacy-first era.

The Third-Party Data Deprecation Playbook

This playbook outlines the 4 tools you need in your third-party data deprecation playbook to lead your organization successfully into a cookiless future.

The State of Publisher Subscriptions

Learn about the progress publishers have made in building subscriptions programs.

The ROI of a CDP: 6 Ways Enterprises Reduce Marketing Costs & Unlock Revenue

Discover the ROI enterprise brands realize with a customer data platform (CDP) as the primary marketing technology in their martech stacks.

The Publisher’s Guide to Smarter, Faster Growth

How to unlock the full value of first-party data to drive engagement, subscriptions, and revenue.

The Paradox of Personalization: Balancing Consumer Expectations with Privacy Concerns

Discover the strategies, data, and technology required to successfully design and execute customer experiences that address the personalization-privacy paradox.

The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era

Download our eBook to learn about the new customer engagement model all brands must implement today to thrive in the consumer privacy era.

The Future of Marketing Analytics

In this episode of DataFramed, BlueConic CEO Cory Munchbach discusses successful marketing strategies, the impact of privacy laws on data collection, the future of marketing analytics, and more.

The Future of Data-Driven Advertising in Media & Publishing

Discover how media companies are future-proofing their revenue strategies today and their outlook on industry changes over the next five years.