Featured resources

Modernizing Insurance: Managing the Transition from Legacy Systems

Abandoning legacy systems doesn’t come without its challenges. Find out what those challenges are and how to overcome them.

Attributing ROI to BlueConic: Telco

Discover the most common types of operational challenges that led telcos to invest in BlueConic, as well as the benefits they gained after implementation.

How AI and ML are Transforming the Insurance Industry

Find out how AI/ML is being used in the insurance industry to make the previously impossible, possible.

Attributing ROI to BlueConic: B2C Retailers

Discover the most common types of operational challenges that led B2C retailers to invest in BlueConic, as well as the benefits they gained after implementation.

BlueConic Customer Corner: World Vision

In this Q&A, World Vision's Toby Beal talks about their decision to pursue a CDP, along with their approach to onboarding, configuring, and socializing BlueConic across their organization.

Why Second-Party Data is Becoming a Mainstay in the Privacy-First Era

Learn why second-party data sharing is becoming an increasingly important tool in the post-cookie, privacy-first era.

International Women’s Day 2023: Meet 8 Inspirational Women at BlueConic

In honor of #IWD2023, we asked some of the women at BlueConic to tell us about their story, how they got into tech, and their biggest sources of inspiration.

International Women’s Day: Profiles in Leadership

In celebration of International Women’s Day, BlueConic is featuring five inspiring women leaders within our organization and across our customer base.

Unlock the Power of Smarter Customer Engagement for CPG with the BlueConic CDP

Watch this on-demand video from the Marketing Virtual Summit to learn about the key challenges CPG companies are facing in the digital era and why they are investing in a CDP.

Confessions of a CDP Champion

In this fireside chat, you’ll hear how Toby Beal, a scrappy Marketing Technologist, transformed a $1B+ organization with BlueConic.

CDP Use Cases in Retail

Get real-world examples of how retailers are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

Overcoming the Paradox of Personalization to Meet Consumer Expectations

This webinar explores data about the State of Consumer Personalization and outlines the strategy and technology needed to successfully design and execute personalized experiences.

Top 5 RFP Trends in CDP Evaluation

Learn the top 5 RFP trends in CDP vendor evaluation and get tips on how to choose the right vendor.

Spreading the Love: Valentine’s Day Notes from BlueConic Customers

This Valentine's Day, we reflect on just how lucky we are to work with so many exceptional CDP partners every single day.

E - P - E at BlueConic

At BlueConic, every day we work with three key values: empathy, partnership, and expertise.

Webinar Q&A: Why Second-Party Data is Becoming a Mainstay in the Privacy First-Era

Get answers to your questions from our webinar on why second-party data is becoming a mainstay in the privacy first-era.

CPG Marketing: Trends, Challenges, and Top Brand Strategies

Discover some of the tactics you can use to reach your customers and collect data at the same time.

5 MarTech Trends You Must Know in 2023

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

Why Second-Party Data is Becoming a Mainstay in the Privacy-First Era

On-demand webinar: Learn why second-party data sharing is becoming an increasingly important tool in your toolkit for privacy-first era.

Walking the Tightrope: How to Balance Personalization and Privacy in 2023

Tune in to hear three privacy and compliance experts dive into the ins and outs of today’s privacy landscape.

A Beginner’s Guide to Second-Party Data & Its Growing Relevance

Understand the basics of second-party data and why this oft-overlooked form of consumer data will play a critical role in helping companies future-proof their marketing efforts.

Change is the Only Constant in Life

Find out how your business can survive and thrive during an economic downturn.

Revealed: Top 5 RFP Trends in CDP Evaluation

BlueConic experts have combed through scores of RFPs to unpack what’s top of mind for your peers who’ve gone through the CDP evaluation process. In this webinar, they reveal 5 major trends they found.

Customer Experience ROI: How To Make The Most Of This Key Data

Discover how tracking metrics like retention, lifetime value, and churn, companies can enhance customer experience to drive revenue growth.

A Message From Our New CEO: Cory Munchbach

A Message From Our New CEO: Cory Munchbach

Toolkit: Selecting the Right Customer Data Platform

This toolkit provides a framework for goals, uses cases, and questions to design an RFP that will help you find the right customer data platform (CDP).

A Guide to Gamification Marketing: Definition, Benefits, and 5 Interactive Ideas to Gamify Your Marketing Efforts

Discover how gamification works in marketing, with interactive ideas, examples, and best practices for collecting useful customer data.

2022: The Year of the Blue

It’s hard to believe we are about to close the door on 2022. What a year it’s been!

Our Favorite Things: 2022 Holiday Gift Guide

Spread cheer to those you hold near and dear. Check out our 2022 Holiday Gift Guide!

A Little Help From Your Friends: Supercharge Your Tech Stack with BlueConic and RocketMill

Supercharge your tech stack and learn about what it takes to know your customers and transform their experiences.