Reports & Trends

Learn the top 5 RFP trends in CDP vendor evaluation and get tips on how to choose the right vendor.

Discover some of the tactics you can use to reach your customers and collect data at the same time.

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

On-demand webinar: Learn why second-party data sharing is becoming an increasingly important tool in your toolkit for privacy-first era.

BlueConic experts have combed through scores of RFPs to unpack what’s top of mind for your peers who’ve gone through the CDP evaluation process. In this webinar, they reveal 5 major trends they found.

A Message From Our New CEO: Cory Munchbach

This toolkit provides a framework for goals, uses cases, and questions to design an RFP that will help you find the right customer data platform (CDP).

It’s hard to believe we are about to close the door on 2022. What a year it’s been!

Spread cheer to those you hold near and dear. Check out our 2022 Holiday Gift Guide!

Watch this on-demand discussion with Nicky Peterse, Principal Customer Success Manager, BlueConic about Delivering Customer Centric Experiences Across Channels.

BlueConic’s advice on how to center time-tested drivers of success when building out a CDP change management program.

Get the ultimate blueprint to boost bottom-line sales this holiday season.

Learn how to put customer centricity at the center of your digital transformation.

Watch this session from the INMA World Congress 2022 to learn how you can turn your first-party data asset into a revenue-generating product.

Marketing cloud's pivot into building a CDP reinforces the fact that a combination of features in existing marketing technology tools does not equal a CDP.

Find out why BlueConic was named a CDP leader in serving the needs of retail and CPG companies worldwide.

Download the Gartner Market Guide for recommendations to help you select the right CDP vendor.

In this webinar we explore how CDPs provide untapped value into your first-party data, insulates you from growing privacy regulations, and helps you build trust with your audiences.

This webinar covers how Vanarama's transition from third to first-party data provided actionable purchasing journey behavior insights to develop omnichannel marketing tactics.

Learn why data clean rooms are providing a viable alternative for closed-loop advertising and marketing measurement.

Stay on top of the major trends that will shape marketing, advertising, and supporting technologies in 2022.

Learn how to future-proof your data strategy and discover the challenges marketers must consider when navigating privacy regulations and third-party cookie deprecation.

Download our eBook to discover the four essential tools you need for success in the privacy-first era.

BlueConic - Autovia launches first-party data strategy to connect audiences with car makers, dealers and other automotive service providers.

Watch this video to learn how you can get beyond the cookie in 2021 and straight to the core of identity in today’s digital world.

This playbook outlines the 4 tools you need in your third-party data deprecation playbook to lead your organization successfully into a cookiless future.

Download this guide to learn 4 ways consumer goods companies are turning first-party data into a strategic business asset by creating a single customer view for their business.

Download this guide to learn 3 ways telecommunications companies are turning first-party data into a strategic business asset by creating a single customer view for their business.

This webinar examines the benefits of deploying a pure-play CDP in order to manage and activate consented customer data globally, safely, and at scale.

Learn why data and analytics leaders from retailer and consumer goods brands are turning to customer data platforms (CDP).

Discover how the right tech can fundamentally transform how marketing, CX, and other growth teams understand and interact with customers.

A data lake can still be a valuable solution for enterprises. But the legacy customer database's capabilities pale in comparison to a CDP's.

Enterprise brands' investment in the customer data platform (CDP) continues to increase — as does their ROI from the technology.

Use our martech stack evaluation guide to audit your brand's marketing technology stack and identify areas for improvement.

Success with a one-to-one marketing strategy requires tech that enables efficient, real-time data activation based on rich customer insights.

Download this guide to learn 4 ways retailers are turning first-party data into a strategic business asset for omni-channel growth.

Download this guide to learn how media and publishing companies are turning first-party data into a strategic business asset for growth.

Watch this webinar on-demand to discover why today’s enterprise marketing professionals are focusing on operational efficiencies to drive results.

Discover how you can deliver bespoke customer experiences to your audience across channels and boost your core marketing metrics and ROI.

Discover the ROI enterprise brands realize with a customer data platform (CDP) as the primary marketing technology in their martech stacks.